The event, organized by 11 Prozent – Communication , expects a whopping 2,100+ attendees , making M-days the largest mobile event in Europe outside the Mobile World Congress in Barcelona. For the second consecutive year MSearchGroove is proud to partner with Carsten Szameitat, Managing Director, 11 Prozent – Communication, and his team to promote his event. We are also working together on a new newsletter publication — cross-pollination that will bring news on European companies and entrepreneurs (with an emphasis on Germany) to a global audience. Events MORE >>

Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event. The difficult job for marketing is figuring out the sequence of events that brought them there. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. The value of those registrants divided by the cost of the newsletter is an ROI metric. Renewal rates; incremental business, response rates, event attendance; testimonials; Net Promoter Score. MORE >>

And my first stop with such activities is to go to social event sites and post about the upcoming workshops. There’s also local event sites such as calagator and PDX mindshare and lets not forget Facebook and Linkedin. It’s exhausting really…posting your classes or events on a bunch of social event sites in the hopes of catching interest is exhausting. I’ll admit that I’ve gotten used to ignoring the events other people post, because it just seems like so much more spam that I have to work my way through. This book works. MORE >>

You can be sure I will share followup thoughts about the event as I did in 2009. P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Sign up for his email newsletter and send a tweet. Marketing eventsHere is a Gravity Summit overview. Thank you for reading! If you are inspired to add a comment with your thoughts, please visit Returning to the Gravity Summit in your browser. MORE >>

Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Using Social Media to Market an Event When doing an event, from a press conference to an open house or a new product launch, are you using social media to capitalize on it? recently read an article on Social Media Explorer.com by Rich Brooks on 12 Ways to Market Your Event with Social Media. Rich makes some good points and here are some highlights: Before the event - Market your event through Twitter. MORE >>