Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. Cheers, and please add your thoughts on the ethics of native advertising in the comments section. Disclosure, said Andy.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The Evolution of Link-Based Advertising. Founded in 2010, LinkVehicle is a SEO Advertising Company that runs a specialized online market that connects advertisers with top-rated online publishers.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. Advertisers experiment with new precise ad targeting. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. Broad, efficient and fraud-free reach to such massive audiences is a huge value proposition on its own.
How Your Customers Shop On Instagram
MAY 24, 2016
user can click on the link in their profile, visit the identical Like2Buy page, click on the image again, and go directly to the product page to buy what’s in the photo. This tactic is better than the “old-fashioned” alternative: putting the Nordstrom home page in the profile instead and hope that customers will search for the product, as hard as that is on a phone. Gorgeous.
Is Bethany Mota The Future Of The NewFronts?
APRIL 30, 2014
What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to the bassoon section?)? And, as is always the case, video is one of the most profoundly powerful ways that advertisers are looking at as a way to equalize their budgets, as they shift away from TV advertising. The upfronts are a meeting/party hosted by television network executives as a way to pump up the press and major advertisers about an upcoming season of television. advertising. advertising mix.
3 Tips for Brands Targeting Brides on Social Media
Ignite Social Media
JULY 15, 2016
Not only was I able to collectively pin with my bridal party in secret, but more importantly, I was able to make purchases in an easy fashion. Also, keep in mind that many pinners are looking to either “buy now” or “learn more”. Weddings. You either love them or you hate them. Me? I’m on the love side… and I’d better be since my own wedding is right around the corner. Literally.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Of those who have interest, a small percentage will be willing to buy. You need to understand that those who have interest but aren’t ready to buy have value. Product.
A New Twist on Content
Social Media Marketing
OCTOBER 3, 2012
Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc. When you look at every image that was created for the effort, not a single one asks people what they think of an Oreo flavor or feature or cajoles them to go buy Oreos. strategy Advertising oreo Marketing facebook contentThink about that for a moment. didn't think so.
Why Content Marketing Fails
MAY 27, 2015
Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. Maybe it didn’t tell me where to buy Barbie dolls (or did it? I don’t still have any copies laying around), but come on. Oh, maybe sometime down the road you’ll buy some tires.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). 3. Connie Wang runs a fashion site called, Refinery29 , and had this to say in the article about Instagram''s business potential: "It''s so much more personal. On Instagram, it feels like a discovery because you aren''t there to shop -- but if something catches your eye and it''s available, you''re more likely to buy it." Its own early dabbling in advertising has been rocky, and has not progressed past a testing phase."
Home Is Where Your Customers Are
APRIL 29, 2015
It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). That "somewhere" is the data, targeting and advertising capabilities. Be diligent with updating the content in a dynamic fashion. . Provide the type of experience within it (whether it's Facebook, Twitter, LinkedIn , Pinterest) that extends both the brand's needs in a congruous fashion with why people stay so connected on these channels. . Tags: advertising. an app.
Using Social Media to Reach the Hard-Working Class
Social Media Strategery
JUNE 1, 2013
They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. It’s not just about getting these “masters of making it work” to buy your products, it’s about identifying ways to help them out. Are you a fashion brand? link].
5 Ways to Develop a Unique Selling Proposition
Convince & Convert
DECEMBER 3, 2013
One famous retail chain has adopted this practice in an extreme fashion. This sort of personality, which so perfectly aligned with what was being sold, is something that is difficult if not impossible to buy. Take a lesson from ThinkGeek’s playbook and closely examine the needs and wants of your ideal customer, asking yourself, “What often stops people from buying?” Absolutely!
Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook
DECEMBER 16, 2009
Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You on Amazon or porn at Blockbuster Video. Publishing where we shop, what we buy is only a matter of time. www.carsales.com.au Buy the same crapheap car as Laurel Papworth. www.woolworths.com.au Buy the same toilet roll/tampons as Laurel Papworth.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales. The process I see from far too many advertisers is painfully simple: Target interests and Lookalike Audiences to build leads and sell stuff. The mistake is that most advertisers start here, targeting people who don’t know them. The Problem.
Influencer Marketing Just Hit the Big Time
Convince & Convert
MARCH 17, 2015
Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. 2. It started with YouTube’s efforts to grow the following of YouTube stars (including national advertising via traditional outlets like spot TV). Change the Target. Change the Message. Change the Messenger. Twitter owns Vine.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field. Check out 40 stunning examples of pages for movies, artists, food & beverage brands, fashion and more.
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. the old portal model of Yahoo , AOL , etc.) or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. The problem is that we're only talking about advertising. advertising. advertising industry.
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. Results: 2x visitors now come from Facebook compared with its other advertising platforms.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Those numbers are why Facebook, Twitter, and Pinterest have not only invested heavily in creating robust advertising features but native shops and “buy now” options as well that allow users to purchase products without ever leaving their favorite platform. Facebook Buy Button and Shops. How do you use Facebook’s buying options to your advantage? Twitter Buy Button.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. Within the fashion industry, one of the best ways to build trust in your brand is by using catwalk videos on your site. Catwalk videos replicate the exciting experience of having a front row seat at a fashion show. How do you feel about bragging?
Get Inspired And Go Shopping with French Connection's Youtique.
OCTOBER 4, 2010
Social Media Marketing Goals & Tools » Get Inspired And Go Shopping with French Connection’s Youtique Posted by Sara Hansson Oct 4th, 2010 Tweet Some days ago I wrote the blog post on how H&M use social media to amuse, involve, help and make it easy for their customers to buy their products and to strengthen their approach to fashion. So what’s that?
Is Amazon The Future Of Media?
DECEMBER 21, 2012
We are having many roads converge in media, and what's becoming abundantly clear is this: consumers are going to have more relevant and highly targeted advertising in front of them that is placed and bought in both an automated fashion and in real-time. The true age of digital advertising? On December 17th, AdWeek ran what was one of the most fascinating stories about media in the modern age that I have read in the past long while titled, Amazon, Advertising's Sleeping Giant, to Awaken in 2013. advertising exchange. advertising week. What do you think?
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. As the ads are linked to the local product catalog, if a product sells out in one store, the campaign automatically adjusts so that people in that region will no longer see it advertised. For example, U.S.
Are You Building A Culture Of Content?
Blue Focus Marketing
OCTOBER 29, 2012
This description highlights the essential truth about branding engagement: consumers expect to be engaged before they will even consider buying into a brand’s line of products or services. In this world of content as cultural currency, the greatest investment marketers can make is not in advertising, but in providing consumers with a chance to engage, contribute, and learn.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Our influencer network has grown from those early years of the geek bloggers who used to attend BlogWorld to a vast community of 2,500 influencers coast to coast who write about lifestyle, fashion, technology, food, DIY, parenting, and well, just about anything. .
What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
JUNE 7, 2016
Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising. If this correlation weren’t true, brands wouldn’t be putting most of their advertising dollars behind these two channels to increase visibility. Social buying.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
At some stage, however, it will have to be monetized, probably through advertising or charging brands for profiles. What they did is take something really personal (photos of jewelry you like), ask you to pin it to your boards (which makes sharing easier), and they were able to create a viral effect, driving people to their site to eventually buy jewelry. See what you think! Not yet.
Convergence is the Name of the Game for PR Pros of Tomorrow
AUGUST 2, 2012
On top of creating a web presence that has the WIIFM – what’s in it for me – for customers and prospects, we now also have paid media (advertising), earned media (media relations), and owned media, which is the content you produce and distribute. Earlier this year, PRSA undertook the big task of redefining public relations. Social media has turned the industry on its head.
5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)
JUNE 8, 2016
Well, it’s become pretty old-fashioned. What’s more, 92% of people trust recommendations from their friends and family more than any other advertising. Your employees will probably have a ton of ideas you haven’t thought of; plus, being part of this process means they’re far likelier to buy in. Even, dare I say, obsolete. In the second camp? My hunch is the second one. 2.
What’s the Secret to Monetizing Social Media?
JANUARY 19, 2012
Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Step 3: Monetize with online advertising. Once you’ve built consistent traffic to social media sites and built up your brand and credibility through meaningful conversations, you can start thinking about making money with advertising. The most basic form of advertising is simply to put ads on your website. The goal is to get you to come to their site, use the free tool and then consider buying their PPC management software.
5 New Business Books That You Should Read (But Probably Never Heard Of)
MARCH 2, 2011
Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate, often engaging us in the same way that games do. " Unthinking - The Surprising Forces Behind What We Buy by Harry Beckwith. " A rumination on the psychology behind our responses to advertisements from marketing expert Beckwith. Tags: advertising. There is a lot of great business book reading happening right now. It is a story of emotional dislocation, of risks taken unknowingly. In fact. " The feeling is mutual. aggregator.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 per thousand views , and you wouldn’t be subject to that notoriously unreliable viral phenomenon. Do social prospects buy more because we talked to them? In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances. We’ve probably said it ourselves.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
77% of buyers say they are more likely to buy from a company whose CEO uses social media. the most popular categories are Fashion, Desserts, Clothes and Birthdays. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. Media and Online Advertising. Online CPM rates have little correlation with actual advertiser value delivered. Tumblr.
Marketing Revolution or Evolution?
SEPTEMBER 24, 2013
Traditional marketing practices called for us to broadcast our messages often, and in the right places, so that when our potential clients were interested in what we had to offer or, even better, ready to buy, we were there. Although it can sometimes appear to be a very confusing process, it might help if we look at it in a linear fashion that matches our clients’ paths to us.