Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. Is there no place for old-fashioned “selling&# using social media? Remember the cold call? A future post perhaps? To really do so.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

JUNE 3, 2010

In true big coporate fashion they ignore the little guy. They fail to take notes on good PR and instead take notes from GM b/c “they've always been a good example.&# GM ran commercials recently on “paying back their loans in full&# which is not entirely true ( [link].).

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Remember, social media makes big companies seem small again. And that’s a worthy objective. Real, meaningful conversations?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. link] Marjorie Clayman So very very true, and I’m glad that you tied things other than Social Media into it. One of the sadder experiences of my short career occurred around an online advertising campaign. Just not in a linear fashion.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion. Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Not an overwhelming participation rate. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Each day the web becomes more social.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking. Each day the web becomes more social.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 2, 2010

Flexibility There are no right answers in social media, just answers that are more likely to be correct. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How could it not be so?

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

If you come to Austin expecting it to be laid out if front of you, for it all to make sense in an orderly, pain-free fashion you’ll leave disappointed. But, if you embrace the randomness and connect your own dots, you’ll learn a lot about the industry, the people in it, and maybe even yourself. Not bad for a first try!

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

SEPTEMBER 20, 2010

Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale.

Social Media 160

Social Media Strategy Affiliate marketing Company 160