Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?
SEPTEMBER 18, 2016
Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. This case is with other words not only relevant for the fashion business. Tweet.
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. Also known as Outfit of the Day.
Good Old Fashioned Values
JANUARY 24, 2011
When you can buy something digitally from a website or smartphone, the idea that something is sold based off of where you physically live seems a little ludicrous. We are not going to bend technology and innovation to our traditional, good old fashioned values. If we use our traditional values in this now-digital world, we're going to fall behind. faster. have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective. " and/or "why would anyone do this?" rapidly. and shut it down. mobile.
The Advantage of Static HTML Links over Temporary Links
FEBRUARY 6, 2012
LinkVehicle is a company that is riding the next evolution of static HTML links: they provide advertisers the opportunity to buy blog post reviews from talented online publishers. Unlike traditional temporary text link placement that charge a monthly fee for placement, static HTML links work in the best interest of online advertisers and webmasters. The Static HTML Links. Takeaway.
The New Newer Economy
DECEMBER 18, 2015
Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. fashion. fashion brand. Have you ever heard of resellers? What about the Supreme brand? People will wait twenty hours in line, and hope that they can get their hands on some kind of product. We're talking about clothing. brand.
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Suze Orman. Indra K. Nooyi. Quinn.
Lawyers: The World Has Changed, So Have Your Buyers
MAY 16, 2013
He is part of a group that conducted extensive research into corporate buying decisions when it comes to legal work. He shared his observation that: “Buyers are getting way more sophisticated in making their buying decisions. “Today, if we buy music AT ALL, we go to iTunes…we rent it from Pandora. WE MAKE MONEY THE OLD-FASHIONED WAY. Professor David B.
FEBRUARY 9, 2012
It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. What if there was a simple touchscreen that allowed me to buy those jeans right then and there? fashion. What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. What if? Hold your horses. No more.
Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
Bare Feet Studios
SEPTEMBER 17, 2012
Use the AdWords Keyword Tool to assist , even if you are not buying AdWords. If you buy AdWords or do other marketing, don’t always send people to the home page and make them look – send them directly to an inside page that has the information or products you want to share. ” Our company started building websites in 1996. Keep reading! Drupal). Link Schemes.
WIWT launches and networks of shared interest
The Way of the Web
SEPTEMBER 15, 2011
So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. Upload 1-3 pics per day of the outfit you’re wearing, tag it, add links to buy it, and you’re done. And it’s been cool to see it all coming together from the outside and observe how it’s gone.
Group Buying! Game Changer or Not?
JULY 6, 2010
So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! How soon?
Is Bethany Mota The Future Of The NewFronts?
APRIL 30, 2014
The bigger goal is get the advertisers to buy television commercial airtime "up front" or before the season begins. The NewFronts is for advertisers and the media to buy into online video channels, programming and more. Young girls interested in fashion, shopping and trends tune in with massive numbers (and they are loyal beyond reason). Of course, it''s hard to compare a John Oliver to a Bethany Mota, but Oliver is relying on these traditional advertising buys to save him, while Bethany Mota is rolling in it. fashion. It''s nothing new. advertising.
Why Content Marketing Fails
MAY 27, 2015
Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. Maybe it didn’t tell me where to buy Barbie dolls (or did it? I don’t still have any copies laying around), but come on. Oh, maybe sometime down the road you’ll buy some tires.
Five Social Media Trends for 2016
DECEMBER 30, 2015
You see, people don’t want to buy a product, they want to buy RESULTS. They want to buy how it can help them with their struggle. For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends.
Get Inspired And Go Shopping with French Connection's Youtique.
OCTOBER 4, 2010
Social Media Marketing Goals & Tools » Get Inspired And Go Shopping with French Connection’s Youtique Posted by Sara Hansson Oct 4th, 2010 Tweet Some days ago I wrote the blog post on how H&M use social media to amuse, involve, help and make it easy for their customers to buy their products and to strengthen their approach to fashion. So what’s that?
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Say a visitor is sitting in front of their laptop on a Sunday night and while searching Google for Prada heels, this visitor is served up an ad with multiple fashion sites with a variety of shoe options that will make this visitor swoon. When this same visitor returns to one of the fashion sites, wouldn’t it be more effective to personalize and differentiate the messages and offers she sees?
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online. Shoppers in rural areas tend to have fewer options for buying specialty goods locally and make more purchases online. Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. Geography.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
Within the fashion industry, one of the best ways to build trust in your brand is by using catwalk videos on your site. ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Catwalk videos replicate the exciting experience of having a front row seat at a fashion show.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Those numbers are why Facebook, Twitter, and Pinterest have not only invested heavily in creating robust advertising features but native shops and “buy now” options as well that allow users to purchase products without ever leaving their favorite platform. Facebook Buy Button and Shops. How do you use Facebook’s buying options to your advantage? Twitter Buy Button.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. According to the WSJ: “P&G two years ago tried targeting ads for its Febreze air freshener at pet owners and households with large families.
The Importance of Consumer Insights in Today’s Marketing Strategies
NOVEMBER 10, 2014
Companies now realize that they need to offer a wide variety of products, services, colors and fashions to appeal to an ever-changing customer base. The make-up of the buying public has changed dramatically in the past decade or two. This will take a massive understanding into the consumer insights that shape buying patterns in various countries. It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? All Rights Reserved.
How Your Customers Shop On Instagram
MAY 24, 2016
user can click on the link in their profile, visit the identical Like2Buy page, click on the image again, and go directly to the product page to buy what’s in the photo. This tactic is better than the “old-fashioned” alternative: putting the Nordstrom home page in the profile instead and hope that customers will search for the product, as hard as that is on a phone. Gorgeous.
Influencer Marketing Just Hit the Big Time
Convince & Convert
MARCH 17, 2015
Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. 2. If brands want to hedge their bets on paid social and instead seek to use influencers to reach larger audiences without buying ads per se, Twitter will sell them that reach through Niche and get paid anyway.
4 Reasons the New Google Local Stack Sucks
AUGUST 18, 2015
If you run your own business, you’ve probably been tempted to buy a “better” domain at one point or another. As Jennifer Slegg pointed out on Moz.com , it just became a lot harder for a business to earn their first Google review the old fashioned way. But that’s just the tip of the iceberg. Here are just a few more headaches that might not be obvious.
Why Inbound Marketing Is So Important For Your Business
MAY 22, 2016
Inbound marketing is an invitation to an ongoing dialogue in which you can communicate with your customers in both a professional and congenial fashion. McKinsey’s research tells us, “70% of buying experiences are based on how the customer feels they are being treated”. This way of communication is a full access pass to your expertise, know how, and story. Inbound equals interactive.
Are You Building A Culture Of Content?
Blue Focus Marketing
OCTOBER 29, 2012
This description highlights the essential truth about branding engagement: consumers expect to be engaged before they will even consider buying into a brand’s line of products or services. hair salon could use Pinterest to post images of the most recent trends—from prom styles to professional fashions. Harnessing The Power Of Content To Engage Your Customers. Video Management.
7 Facebook Marketing Case Studies
MAY 19, 2013
Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent. The fashion website launched a sales campaign to: Generate excitement ahead of its summer sale. Learn some inventive ways to integrate Facebook into your social media marketing strategy. HubSpot. Drive customer engagement and generate more leads. Canvas People.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
To celebrate 25 years, Gap partnered with FLARE and fashion influencer, Cara McLeay for a fall trend presentation. It drew a lot of people who wouldn’t normally show up to a Gap event. These ambassadors add credibility to their brand and build top-of-mind awareness when it comes to buying a new pair of frames. Your customers will be overjoyed to get a peak into this person’s life.
5 Partnerships That Will Increase Your New Small Business’s Chance for Successs
MAY 6, 2016
Resellers buy products — most often tech-related — in bulk from other businesses, but instead of using them, they resell them to the businesses that need those particular solutions. These types of partnerships involve good old-fashioned trade. In many ways, there has never been a better time to start a small business. Reseller Services. It truly runs the gamut. True Trades.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
What they did is take something really personal (photos of jewelry you like), ask you to pin it to your boards (which makes sharing easier), and they were able to create a viral effect, driving people to their site to eventually buy jewelry. This post is running concurrently on Future Comms. It won’t be a surprise to you that I commented. See what you think! Not yet. What do you think?
5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)
JUNE 8, 2016
Well, it’s become pretty old-fashioned. Your employees will probably have a ton of ideas you haven’t thought of; plus, being part of this process means they’re far likelier to buy in. There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. Even, dare I say, obsolete. In the second camp? It’s through your employees!
Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook
DECEMBER 16, 2009
Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You on Amazon or porn at Blockbuster Video. Publishing where we shop, what we buy is only a matter of time. www.carsales.com.au Buy the same crapheap car as Laurel Papworth. www.woolworths.com.au Buy the same toilet roll/tampons as Laurel Papworth.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
Our influencer network has grown from those early years of the geek bloggers who used to attend BlogWorld to a vast community of 2,500 influencers coast to coast who write about lifestyle, fashion, technology, food, DIY, parenting, and well, just about anything. . To celebrate Diva Marketing's 12th Blog Birthday (!). In her usual style, Danica includes so much more. Enjoy! Danica Kombol : 1.
Just Say Thank You!
JUNE 11, 2013
You get hit up with coupons and requests to buy more. Personally, one of the best parts about buying the old fashioned way in a store are the smart clerks who invariably thank you and shake your hand. What happened to the lost art of thank you ? Returning to basic relationship principles is a constant theme in marketing conversation. and they failed to say thank you.
Why the Social Marketing Chicken Crossed To Your Website
JANUARY 12, 2015
But forget all the new ways that we can interact with customers, forget technology, forget all the to-do lists that you have read encouraging you to have a ‘conversation with your consumer’… forget it all… Now… ask yourself why did the chicken cross the road to enter an old fashioned store… remember those bricks and mortar premises you could visit!!!
How to Build Better [Business] Habits
Techipedia: Tamar Weinberg
MAY 8, 2012
Instead, pick something light, like browsing through Pintrest or playing an old-fashioned round of Bat the Penguin. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post from Christopher Wallace. It’s 2 p.m. The answer is in creating good habits. Take Breaks!
Sixteen Ways to Use Pinterest for PR
MAY 9, 2012
The Chicago Bears do a nice job of this because they not only give you things to buy (clothes, merchandise), they tell a story of their history through photos. They’ve pinned only fashion and clothing bloggers. There is nothing more frustrating (on Pinterest, at least) than clicking on an image to buy it or a to make it and not finding the URL that has more information.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
The number of qualified leads that come through your efforts are easily tracked with Google analytics , sites such as Clicky , and good old fashioned asking customers where they heard about you. People buy from people they like and trust. A couple of weeks ago, I was standing in line at security in the Ft. We started to talk and he asked me what I was doing in Florida. Leads.