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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s a very common metric for paid social advertising. What does Hate Follow mean? Hey, engagement is engagement!

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Not Buying What You're Shilling

Twist Image

Transparency and full disclosure don't mean much in the world of Social Media anymore. When you engage in these Social Media activities, don't treat it like an advertising campaign. full disclosure. Tags: advertising. The ones that smell like shills are shills. What's a brand to do? Embrace a Marketing mentality.

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Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

Don’t assume that using a platform’s disclosure tool is sufficient. Avoid ambiguous disclosures like #thanks, #collab, #sp, #spon or #ambassador. Don’t rely on a disclosure placed after a CLICK MORE link or in another easy-to-miss location. The proof is in the Patent. LinkedIn Launches Audience Network.

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Ancestry.com Buys Top Facebook App We're Related

Stay N' Alive

Shortly after Facebook started imposing restrictions on how app developers could advertise, the app started losing money and FamilyLink had to pivot to more of a site-based model. This was an era where apps could integrate with every element of the Facebook.com experience, advertise as they wanted, and see incredible results as a result.

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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

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The wine blogger kerfuffle

Sherrilynne Starkie

She admitted that she does ask wine producers to buy a monthly subscription to her website, but maintains that this does not guarantee that their wines will be reviewed or that any reviews will be positive. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

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Are You Willing To Pay For Tweets?

Small Business Mavericks

Cynthia’s post goes a step further and ponders the affect that FTC advertising disclosures have on these types of activities. If the person tweeting or liking has not used the product, and is tweeting or liking in return for a reward, should there be a disclosure? If they would, then disclosure is a must.