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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Which software is relevant to use for targeting?

Software 107
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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The Failed State of Digital Advertising

Twist Image

My digital advertising customer experience sucks. I signed up for a software service, because a friend had recommended it. Now all I see are ads for this software service. and the brands that are advertising to me are, without a doubt, paying a premium because of what some algorithm has defined as valuable intent.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. This article continues to be one of my most-read blog posts.

Fashion 409
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Programmatic Advertising Creative. Winter Is Coming.

Twist Image

Software eats the world. Software is knowing on the door of the advertising world, and many are none-too happy about it. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea."

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. How … Facebook!