Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 130

Metrics Strategy How To Tourism 130

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Visually SM

OCTOBER 29, 2020

The plan also contains the metrics you look at when analyzing your pages. This means advertisers must find alternative methods to distribute information and engage with readers. You can even use a newsjacking strategy , where you takeadvantage of a featured event or news to promote your product or brand. Track results.

Social Media 130

Social Media Engagement Strategy How To 130

Oktopost

OCTOBER 23, 2019

This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Subscribe to “B2B Marketing Now” to stay up to date ! Once this goes into effect advertisers will no longer be able to use third party pixels. I’ll be waiting anxiously for those next few updates.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. According to GlobalWebIndex , 50% of global consumers say they approve of brands running “normal” advertising. Raw data and metrics don’t tell the full story, especially during a pandemic.

Strategy 142

Strategy Metrics Hubspot Retail 142

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

Cost 94

Cost CPC Facebook HootSuite 94

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

SEPTEMBER 9, 2020

The supporting podcast episode also digs into the key metrics and content to help you optimize each stage of the funnel. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Top Metrics to Optimize Your Sales and Marketing Conversion Funnel in Each Stage . It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 72% of marketers think that branded content is more effective than magazine advertisements.

Content 110

Content B2B Hubspot Marketing 110

Social Media Strategies Summit

FEBRUARY 18, 2021

Another great use of live videos is to show behind-the-scenes updates from an event. When your search for influencers, make sure that you prioritize relevance and authenticity over vanity metrics. Social media advertising has evolved to a level where it can show the most relevant ads to each user. Want to know the best part?

Trends 193

Trends Social Media Authentication Instagram 193

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools.

Social Media 117

Social Media NGO ROI Research 117

Social Media Marketing

JULY 24, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 162

Social Media Flipboard Journal comScore 162

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Develop an executable plan + metrics for success within 30-60 days! Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. It also allows you to create brand new insights by mashing metrics from different apps.

Analytics 125

Analytics Tools Social Media Curation 125

Pixlee

FEBRUARY 19, 2018

The Association of National Advertisers (ANA) presents its digital and social media event in July 2018 at Terranea Resort. Drawing “the best and the brightest in the content marketing industry,” Content Marketing World the largest annual content event. SIC features keynote speakers, master classes and dynamic networking events.

Conference 41

Conference Marketing B2B Class 41

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. Here on Facebook you can define your age group, demographics and then run a targeted campaign resulting in subsequent cost savings when compared to Print/TV advertisement. The success or failure criterion of your activities will depend on these metrics.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

SEPTEMBER 28, 2016

” While it’s left advertisers lamenting for the “good old days.” Social Metrics Don’t Matter. If you think that social media metrics don’t matter, you’re wrong. Anyone who thinks audience demographics and other social metrics like reach, impressions or engagement don’t impact the bottom line is gravely misinformed.

Social Media 40

Social Media Metrics B2B Team 40

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). The Content Marketing Institute story. As Jay says, “ Content is fire.

Content 142

Content Consultant Marketing Price 142

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. It was definitely worth it on this front as we were able to essentially get all of Q1 content for advertisements and website creative based off of the influencer campaign.”. To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? A new product launch. A write up on a blog.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). The Content Marketing Institute story. As Jay says, “ Content is fire.

Content 130

Content Consultant Marketing Price 130

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. Email is the foundation for any online marketing campaign.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Whether customers are driven to your company by a major life event or a need to prove a point to their peers, you should know how your company is used to solve problems. The following elements should make an appearance in your persona profile: 1. Priorities.

Sample 99

Sample Samples Research Company 99

Oktopost

DECEMBER 18, 2023

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. With community building being a rising B2B marketing trend , it’s no surprise that businesses are investing in these solutions. Analyzing engagement metrics.

Software 62

Software Communities Forums Hubspot 62

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Social CRM Consultant MySpace 121

Kikolani

JANUARY 16, 2011

If you’re talking specifically through social media, you could look to building a strong following on Twitter, for example, and then use services like Sponsored Tweets ( [link] ) or similar services where people will pay you to tweet advertising messages to your followers. as to if advertisers will want a space.

Questions 167

Questions WordPress Postrank Blogger 167

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. 67% of organizations rely on lead generation as the singular metric of their content’s success. Taking part in a conference or event. Why Is Lead Nurturing Essential for B2B Marketers? How important is it?

B2B 165

B2B ROI Campaign Buy 165

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122