Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 176

Advertising Video Metrics Issues 176

Jon Loomer

MARCH 27, 2022

It has to do with unranked events. ” It allows me to monitor the impact of my ads on the metrics that I care about most, regardless of optimization. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events.

Eventful 201

Eventful Report Facebook Aggregator 201

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Purchase events with parameters set up for all products. Purchase events with parameters set up for all products.

Advertising 197

Advertising Facebook API Reputation 197

Ignite Social Media

JUNE 1, 2022

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. Pre-event Tactics.

Eventful 161

Eventful Social Media Marketing Influencer 161

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162

Metrics Facebook Sample Samples 162

Jon Loomer

JUNE 30, 2017

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. This may be the most useful addition of the new metrics. Click engagement often confuses advertisers.

Metrics 160

Metrics Engagement Facebook Advertising 160

Jon Loomer

SEPTEMBER 28, 2023

When you analyze Meta advertising results, look beyond the core metrics in Ads Manager. In some cases, there may be Meta ads metrics and standard events for these actions. In others, you may need to create custom events so that you can track them. The post What Do You Want People to Do?

Embedding 136

Embedding Metrics Eventful YouTube 136

Jon Loomer

DECEMBER 4, 2023

It is also how Meta measures success and the metric that is prioritized for optimizing delivery. That means showing your ad to the people most likely to perform that event. Here are examples of when that is important… Have you properly set up events? This is how you measure success. The algorithm is literal.

API 173

API Conversation Eventful Advertising 173

Jon Loomer

MARCH 16, 2022

Within the “Tracking” section, at the bottom of ad creation, make sure that “Website Events” is checked and your pixel is selected. If you’re running a campaign for traffic, engagement, or awareness, the default metrics that you’ll see in Ads Manager will be related to those objectives. .”

Conversation 198

Conversation Facebook Metrics Eventful 198

Sprout Social

JULY 15, 2020

Besides those marketing tactics, you could also invest in paid advertising on TikTok to further boost your brand’s impact on the app’s audience. With the app’s immense popularity, TikTok ads could be a great addition to your social media advertising strategy. TikTok advertising is rapidly evolving as the platform grows.

Advertising 139

Advertising How To Hashtag Campaign 139

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. And they build all of the events, custom conversions, and audiences from scratch. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. You have a system.

CPC 142

CPC Advertising Campaign Eventful 142

Jon Loomer

AUGUST 3, 2022

Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website. There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Advertisers who sell on a third-party website.

CPC 198

CPC Metrics URL Advertising 198

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Pam Moore

FEBRUARY 24, 2018

Be careful who you listen to as many of the same people who are wanting to implant your brain with emotions of fear, are the same people who have a top business objective to sell you tickets to events, courses and magic carpet rides to your one stop solution to all of your Facebook problems. You don’t expect free advertising.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 138

Analytics Report Social Media Google 138

Likeable

JUNE 18, 2019

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. Bounce Rate competes for this distinction, though.

Metrics 72

Metrics Marketing Analytics Video 72

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication.

Report 175

Report Sample Samples Eventful 175

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. In this Facebook advertising guide, we’ll break down the best practices of running ads on Facebook and what you need to know to get started. It’s no secret that Facebook’s organic reach has taken a nosedive. Custom Audiences.

Advertising 110

Advertising Strategy Facebook How To 110

Jon Loomer

MARCH 6, 2023

There is a common mistake made by Meta advertisers related to conversion rate and an attempt to scale ads. But it’s unlikely to work… Conversion Rate and Opportunity Like any good marketer, you pay attention to your website metrics with Google Analytics. You can be better. Maybe this is you.

Conversation 178

Conversation Cost Metrics Campaign 178

Socialmedia.biz

AUGUST 21, 2018

Simple: Track metrics that are important to the growth of your business. When it comes to social media metrics, you’re looking at hundreds of numbers that you can monitor and analyze. Most social media channels offer an ‘Insights’ or ‘Analytics’ page, where you can track the metrics most important to you.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPC CPM 124

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. Measuring the Right Metrics.

Conversation 131

Conversation Social Media CPM Metrics 131

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. Think about it.

Metrics 60

Metrics Engagement Social Media Training 60

Jon Loomer

SEPTEMBER 2, 2020

And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. People who executed certain events. Or I can reach the highest quality visitors by targeting people based on scroll depth, utilizing a custom event.

Facebook 187

Facebook Eventful Conversation Report 187

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Twist Image

AUGUST 10, 2018

My digital advertising customer experience sucks. I'm speaking at a conference soon, and wanted to know what the official hotel is for the event. I Googled the event. Now all I see are ads for this event. This is where digital advertising falls down. Digital marketing and advertising is not easy. Big time.

Advertising 45

Advertising Software Hotels Sports 45

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Thus, the best metrics are those that measure behavior.

Metrics 127

Metrics Postrank Klout Marketing 127

Jon Loomer

MARCH 14, 2022

As mentioned above, there are times when Facebook optimizes for quality events. Sometimes, advertisers can micro-manage in this case. One thing to keep in mind is that you may not see results for all metrics when using breakdowns depending on the optimization due to iOS 14+ changes. Using URL Parameters. What Should You Do?

How To 199

How To Facebook URL Cost 199

Socialmedia.biz

JUNE 8, 2018

Some of the topics that will be discussed include influencer marketing, chatbots, audience growth, and social advertising. There will be multiple Masters Training Workshops, track sessions and other events. The post Top 10 social media conferences and events in 2018 appeared first on SocialMedia.biz. Social Media Camp .

Conference 79

Conference Eventful Social Media Microsoft 79

Twist Image

OCTOBER 11, 2013

Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Media is bought, ads are placed and metrics are gathered post campaign. Advertising is hard.

Advertising 95

Advertising Adwords YouTube Widget 95

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPC CPM 195

Sprout Social

JANUARY 24, 2024

According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sherrilynne Starkie

DECEMBER 22, 2013

In it, we take a look back at the important new trends, metrics and benchmarks that will inform digital communications strategies into the New Year. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Social media for health. User focus.

Trends 276

Trends Survey Study Metrics 276

Sprout Social

APRIL 3, 2024

Brands working with UK influencers are required to follow Advertising Standards Authority (ASA) Guidelines. The Advertising Standards Authority is the UK’s media advertising regulator. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad.

Fashion 95

Fashion Influencer Ensembli Instagram 95

Jon Loomer

AUGUST 12, 2016

New Video Metrics. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Control the Ads You See.

Advertising 60

Advertising Facebook News Feed 60

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

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Examples Influencer Campaign Marketing 126