Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Now we are looking at ways of collecting and harnessing them.

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Advertising 228

Advertising Facebook Adwords B2B 228

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Paid media has become a non-negotiable in demand generation. billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.

Eventful 100

Eventful UGC Marketing B2B 100

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. What is an influencer event?

Hosting 53

Hosting Eventful Influencer Authentication 53

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Oktopost

JANUARY 11, 2024

It also offers complementary features such as advertising analytics and competitor benchmarks, enabling teams to stay ahead of their competitors online. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 124

Examples Influencer Campaign Marketing 124

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

NOVEMBER 17, 2022

Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. Promote an upcoming event. Get your audience pumped up for an upcoming event. When used appropriately, B2B brands can capitalize on trending sounds. Post a recap of an event.

Types 117

Types Instagram Brands Collaboration 117

Ignite Social Media

DECEMBER 9, 2019

The CM200 features editorial listings and coverage of agencies spanning 11 categories, including Experiential, Sports & Entertainment, Promotion, Retail/Shopper, Digital/Content, Social Media, Design and Innovation, B2B Demand Gen, B2B Brand Engagement Marketing, B2B Experiential Marketing and Martech.

List 78

List RFP Social Media Marketing 78

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.

Platform 224

Platform Facebook CPM CPC 224

Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now. Online Shopping is Thriving Overall – Regardless of Advertising Spend.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Can you believe it? The baby’s growing up! Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Oktopost

MARCH 31, 2021

Global events have caused most of the world’s population to be movement-restricted and remote-working. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. One trendy format for B2B companies is animated explainer videos.

Video 69

Video Marketing B2B Eventful 69

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies.

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. I am hosting a live training event Thursday, November 6th at 2pm et to help you understand Audience Marketing! How to maximize every $1 spent on Facebook advertising. I got ya' covered. What you will learn: . Click To Tweet.

Training 158

Training Marketing Small Business ROI 158

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. Attend industry events and meetups.

LinkedIn 113

LinkedIn Tips Skills URL 113

Adam Cohen

APRIL 12, 2012

Status updates about events can target the local city or region where the events are hosted. This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Buzz Marketing for Technology

JUNE 1, 2011

What you get is a list of media type, sponsorships, and events. The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Well you take the program budget (non compensation dollars) and you rank order them by spending level.

B2B 199

B2B Data Course Eventful 199

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. “So—what exactly do you do?” It happens.

SEO 100

SEO B2B Consultant News 100

Oktopost

OCTOBER 23, 2019

This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Subscribe to “B2B Marketing Now” to stay up to date ! Once this goes into effect advertisers will no longer be able to use third party pixels. I’ll be waiting anxiously for those next few updates.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Twist Image

MARCH 15, 2018

Unless you are a certain kind of celebrity (see above), the event planners are looking to ensure that you are going to make their lives (extremely) easy for the hour that you are onstage. You are (usually) not being hired because of your name and content and company, but because you fill a box that is needed for their event (i.e. "we

How To 58

How To Eventful B2B Conference 58

Waxing UnLyrical

MARCH 25, 2013

WUL : How many cities and events did the CHOmobile go to last year? Last year, our US team hit 21 events in 18 cities and 2 countries! He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

Travel 254

Travel Price Consultant B2B 254

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

MARCH 9, 2011

The most recent Super Bowl is a prime example of just the sheer volume of conversations that can be created about a brand and how badly the advertisers will go to tap into those conversations to get some “Social Lift” for their brand even. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Social Media 205

Social Media B2B ROI Advertising 205