Waxing UnLyrical

NOVEMBER 30, 2018

This gives you an idea of the number of people who have actively opted to get future content from you. If you don’t yet actively measure these metrics, it’s time that you start doing so now. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Email/Newsletter Subscriber Growth.

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Waxing UnLyrical

JUNE 28, 2011

As I anticipated, it was one of the Cyprus active chats, with a lot of people asking questions, sharing their own views and lurking as well. Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Megan: “Our goal is to measure everywhere people are creating content and influencing each other online.

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Waxing UnLyrical

MAY 13, 2019

Imagine this one angry, snubbed or ignored customer is an influencer with thousands of loyal followers who have millions of other followers combined. Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active.

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Waxing UnLyrical

APRIL 26, 2012

Are they active? However, a fashion or retail company has to be on there because their audience is active and present on the network. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

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Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. For example, the “vacation effect,” wherein scores drop due to a temporary hiatus from activity, has been addressed.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JUNE 21, 2013

” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? These activities are pretty standard; #4 in particular can be really useful (or really overwhelming for some people, depending on which way you look at it).

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good.

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Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. You want _ influencers to engage in some way with your launch, and that “some way” is probably numerous ways, which you’ll have to get specific about. More on that below.

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Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. Resting behind the methodology are several key insights: Influence without context is irrelevant. If you are looking at influence, then go for Justin Bieber. Popularity does not equal influence.

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Waxing UnLyrical

MAY 20, 2015

Thought leaders get quoted in the media , speak in public and influence other peoples’ thinking. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Doesn’t sound half bad, right?

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Waxing UnLyrical

MARCH 14, 2011

Sphere of Influence. The people we want to engage are the “influencers&# – people who have the ability to cause measurable actions. The Army uses the term sphere of influence or “SOI,&# which means understanding the social dynamics and hierarchy in the physical world. Image: rajkumar1220 via Flickr, CC 2.0.

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Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. physical activity that helps keeps you strong. It’s been fascinating to watch the industry change thanks to the explosion of technology. So there you have it.

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Waxing UnLyrical

JULY 27, 2016

Measurement shows if you are influencing people to change their behaviors. They are not attending school or extracurricular activities with friends.”. After six units of instructional videos and activities, I will take a final assessment to obtain a certificate of completion. However, any goal needs a purpose.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

AUGUST 26, 2011

How many of you, who are active in social media and are business communicators yourselves know who she is? If you focus on finding your influencers on Twitter, or pretty much any social network, you’d be unlikely to think of Donna as a mover and shaker in the business communication field. Her blog isn’t fancy.

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Film Klout Policies Reputation 227

Waxing UnLyrical

AUGUST 10, 2011

Theory: Yes, I chose my degree for its practical approach to communication education, but PR theory and an understanding of communication models is an essential asset in any professional’s arsenal to plan, execute and evaluate activity. What would I add if I did it all over again tomorrow?

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Skills Communities Issues Education 188

Waxing UnLyrical

APRIL 8, 2016

Influence doesn’t necessarily come with age. Today, to see highly active and influential people of that age is completely unremarkable. Creativity begets attention, which begets influence. It comes with passion and motivation. Henry Bergh was 50 when he founded the Society. Takeaway: Find what fuels your soul, and do that.

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Influencer Communities Banking Consultant 100

Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Their defining characteristic is that influencers’ audiences enjoy engaging with them and see them as highly relatable.

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Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#.

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Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. Behind the Brands. Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

MARCH 26, 2012

The end-goal was to secure as many new constituents to OA’s eCommunity as possible, since these are the people OA can activate when advocacy is needed. write their own blog post to promote IWD 2012. Or, of course, any combination of the above.

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Waxing UnLyrical

JULY 31, 2015

But you should also be looking at/for: Influencers : people who command the attention of your target audience, and who could help entice them in your direction. Internal advocates : are you ignoring this key stakeholder group because you think they don’t wield influence? Big, big mistake.

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Waxing UnLyrical

MAY 21, 2013

The only thing that is more or less the same is the theme I started with (and I love it too much to let it go… for now…) and which, incidentally, influenced the look and feel of my business site once that was set up. We’ve had active discussions, some fairly heated, some more playful, and we’ve done it all together.

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Survey Consultant Forums Blogger 209

Waxing UnLyrical

JULY 10, 2013

However, PR agencies in India are still not ready to manage an increasing shift towards online influencers aka digital journalists. It’s not too far of a stretch to assume that for the employees/journalists working at that publication, being active on Twitter might be compulsory. No longer a matter of choice.

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Twitter Press Release Social Media Industry 222

Waxing UnLyrical

JUNE 1, 2011

I’ve written often about influence (and shoot my mouth off about it as well). I firmly believe that influence is when you can change someone’s thoughts, actions, behavior. – no. But I’d still like to get them to 6k keys if we can. And that’s where you come in.

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Waxing UnLyrical

MARCH 16, 2016

Volunteering with a group – whether it’s one related to your profession or one related to an activity you enjoy – is one way to learn and grow your skills. Webinars also expose you to influencers. Each person brought different skill sets to the table. I learned from the others, and, I hope, I contributed to the work.

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Waxing UnLyrical

AUGUST 5, 2016

This is why influencer marketing is such a big thing these days. As a result, the way social is being integrated into not just the broadcasting, but the experiencing, of the Games, is quite wonderful.

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YouTube Sample Samples Banking 100

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence. And a lot of us are fatigued right now.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

MARCH 28, 2017

And all #measurePR focused on activities. The flip-side of perfect is perfectly awful—so, the group exchanged its thoughts on what constitutes the worst PR measurement practices they’ve seen, including *clears throat and then ducks* AVEs: A3: AVE cited by big PR firms in Silver Anvil award entries. Angela Sinickas (@sinickasa) March 9, 2017.

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Waxing UnLyrical

APRIL 18, 2019

I have missed several weeks due to other life activities, but they were planned and I let my audience know well in advance. My brand has now blossomed as a result of my consistent livestreaming activities. The post Using Livestreaming to Grow Your Brand, Community, & Influence appeared first on Shonali Burke Consulting.

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Communities Influencer Brands Class 174

Waxing UnLyrical

APRIL 17, 2015

But now, the sheer volume of content out there, not to mention individuals becoming well aware of their personal influence, means that every such request runs the risk of being pesky at best, and rude at worst. Smart, active engagement. Translate this to the corporate plane, and the visceral reaction will still occur.

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Communities Content Marketing Community building 100

Waxing UnLyrical

APRIL 18, 2016

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj. 7 Pillars of Solid Influencer Marketing Programs.

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Influencer UGC Analytics Banking 100

Waxing UnLyrical

DECEMBER 23, 2010

You are already familiar with Justin, I’m sure, through his prolific activity online and the fantastic work he does both on- and offline. Justin’s been thinking and writing a lot about influence recently , so that’s what we’re going to talk about. Have a question for him? Do leave it in the comments below.

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Postrank Class Tourism WordPress 151

Waxing UnLyrical

FEBRUARY 8, 2011

Everything we do, every decision we make, is influenced, in part, by some sort of list. Get Shareaholic test Filed under Public Relations , Social Media | Tags: how to get on a list , influence , Social Media | Comments (15) Site settings comment help? I dont agree that you dont have to do anything active to deserve to be on a list.

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List Class How To Comments 161

Waxing UnLyrical

MAY 31, 2018

Live streaming is definitely one “shiny new thing” people are interested in, but influencer marketing is also on the rise. But the Federal Trade Commission (FTC) requires strict adherence to disclosure requirements for brands and influencers engaged in this kind of sponsored relationship. Problem #4: Influencers don’t always disclose!

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

OCTOBER 28, 2011

Then, at 6:31 pm that evening, here’s where bacon and Kim Kardashian stood, as far as my alleged influence goes: I took these screenshots because I was enjoying the game, and I thought I might be able to use them later. But I do not, for one moment, believe that your relevance, or influence, or importance is determined by a number.

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Klout Delicious Influencer Flickr 193

Waxing UnLyrical

AUGUST 15, 2019

It’s estimated that around 50% of businesses which are active on Instagram leverage Stories to facilitate brand recognition, brand awareness, customer engagement, and brand loyalty. The other types of Stories worth mentioning, in decreasing order, are influencer takeover, live events, how-to guides, fan content, contests and others.

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Instagram Airlines Loyalty Marketing 157

Waxing UnLyrical

OCTOBER 18, 2012

While online giving had been around before then, many attribute the widespread online response and communication to the earthquake as a watershed moment for social media’s influence on not only charitable causes, but also our daily lives as well.

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Campaign Case Study Communities Study 230