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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Transforming audiences into communities: Understanding the right channels

Audiense

This is also true of building communities, just because you found your audience in one place, doesn’t mean it’s the best place to build an active community. As most marketers know, when it comes to connecting with your perfect audience, it’s often a matter of reaching them in the right place and the right time.

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Transforming audiences into communities: Understanding the right platforms

Audiense

This is also true of building communities, just because you found your audience in one place, doesn’t mean it’s the best place to build an active community. As most marketers know, when it comes to connecting with your perfect audience, it’s often a matter of reaching them in the right place and the right time.

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Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Marketing, community, support or all of the above?

Dave Fleet

Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy. Communities in particular were by their nature filled with people who already have an affinity or interest in your product, right? Marketing, community or both?