Remove Activities Remove Examples Remove Privacy Remove Process
article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121
article thumbnail

A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” For example, if a patient comments on your post and reveals they have an illness, you should not acknowledge that illness in your response.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic. They used green cheese as an example. While the example may seem silly, it makes an important point.

Study 203
article thumbnail

Why Healthcare Cybersecurity Requires a Multi-Layer Approach

The Realtime Report

From malicious intent (theft of data for financial gain) to curiosity (accessing data unrelated to a clinical workflow) to overriding security protocols out of convenience, these activities can have serious consequences. For example, top-tier and high-risk vendors must demonstrate that they can safeguard patient safety.

Insurance 171
article thumbnail

Social Data Analysis: The Pros and Cons of Social Data

Oktopost

But this process comes with its own set of challenges. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. Social data processing After collection, you need to process raw social data to ensure it’s in a proper format to be analyzed.

article thumbnail

GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

In fact, The State of Social Report 2023 shows 96% of leaders believe AI and machine learning (ML) capabilities can help them improve decision-making processes significantly. Brands actively adopting AI tools are likely going to have a greater advantage over those who are hesitant.

Policies 109