How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Combine this with the fact that bloggers get hundreds of pitches a day, and you can understand why pitching bloggers is one of the most important yet time consuming parts of the blogger outreach process. Enjoy!
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
Maybe it will be a situation like what I just went through with a client where leadership empowered the interns to own social and they created a huge mess (classic example, right?). Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. Even if your strategy calls for nothing more than monitoring online activity, it should serve as the roadmap for success moving forward. Create the social media strategy.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Here’s an example: let’s say there is breaking news relevant to your brand or company. You’d be surprised at how often I hear “none.”
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
JULY 27, 2016
billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. basic checklist can guide you through the process so that nothing is overlooked and you can make the most of a Facebook campaign to attract more opt-in email subscribers. Take theSkimm , for example. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. Get on the same page as your target customers. With roughly 1.65
Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
JULY 29, 2011
Do our lead nurturing activities correspond with reality? Traditionally, we look at the customer journey, the sales/buying process and lead nurturing from the good old funnel perspective. It’s hard but taking into account your sales cycles and other factors, the impact of every activity can be measured ultimately when looking at the bottom-line. often use the word ecosystem.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Categories Popular CAN Categories: iPhone Mac Windows WebApp Games Processing openFrameworks iPad Books Browse CAN recommendations Store Social Join, Submit and Share your projects with CAN using these social networks See the latest. It collects all your “social networks activity and creates a linear feed where your friends can leave comments. Read more. Tumblr is the answer.Â
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. Heck…creating those channel profiles is often the easiest part of the process. Pretty self-explanatory.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. Our team took the Life Reimagined process (shown in the graphic below) and mapped community activities to each stage to come up with the needed content and features for our pilot community program. Steger & Dik, 2010).
Humanizing your organization creates amazing results. This is how.
AUGUST 21, 2013
The Humanize trellis displayed potent words and did so in terms of culture, process and behavior domains. The Vibe is the synchronicity between organizational culture, the processes the organization employees to create value and achieve objectives, and the behavior of the individuals within the system. What other processes did you tackle using Humanize-related ideas?
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Kohli Ventures is another great example. This means every business investment and activity must demonstrate a long term, positive social impact for the many. Haagen-Dazs is a great example. Using a Twitter hashtag campaign, they managed to generate millions of impressions, and raise thousands of dollars in the process. Following In Bigger Footsteps. Image credits: 1 , 2.
How to Operationalize the Barcelona Principles 2.0
DECEMBER 7, 2015
The questions being asked in today’s boardrooms are about how this activity has aligned to and supported the organizational objectives. Other examples include the more recent social media measurement framework with its accompanying user-guide. The framework will bring into focus the importance of planning in the communications process. By Richard Bagnall. No AVE: Now What?
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. 88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. are now active on at least one social network, up from 67% in 2012. Be responsive. Strategize and measure. eMarketer ).
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
The human dimension is key in succeeding: good old people, processes and purpose. In practice, today collaboration and customer-facing processes (with marketing and CRM leading the pack) are prominent, which is already a limitation of what it can be. The process and management view. That last question is not just about processes. We are warned. Which business purposes?
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
Community managers also work closely with volunteer champions, monitor activity on a daily basis, freshen content from the organization, and coordinate responses to member feedback and requests. Especially when it comes to private online communities, social networking alone is not a strong enough draw to create active engagement. This is time-intensive work. photo credit ). Potluck
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 72% of all internet users are now active on social media.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. Guest post by Jon Rognerud. Free tools to get you started.
How Your Customers Shop On Instagram
MAY 24, 2016
Instagram is now an established platform and some businesses have been active on the platform for years. It’s hard to know that a person bought a product because they saw it on Instagram; it’s easier to watch a click come in from Facebook, for example, and see it through to the sale. Example** Sold firstname.lastname@example.org Black Small. Get more examples on Instagram selling here.
How to Create An Effective Social Media Policy (Before It’s Too Late)
JUNE 1, 2016
For example: Who are the people that will be doing the social media every day? For example, on Facebook permissions range from an “Analyst” who can only view statistics, to an “Admin” who has full access and can add other administrators, and even delete the whole page. Let’s talk about some important considerations here. Click To Tweet. If not, add it.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? Are you changing the way you do your leadership development and integrating the community into that process? ASAE, for example, started a “Volunteer Town Hall” in their community where members and staff could post all kinds of large or small volunteer activities.
Nurture Your Pinterest Audience With These Fabulous Tools
The Social Media Hat
JULY 4, 2016
Ultimately resulting in a consistent level of pinning activity that you're able to load up days, weeks, even months in advance. suddenly overwhelm your audience with a tremendous amount of activity that they're unaccustomed to. These include audience growth, engagement and organic activity. Find out which pins and which topics are generating the most organic activity.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
At Socially Sorted, my content manager and I have an “ideas dump” document where we basically throw any and all ideas that we have… thoughts, ideas, screenshots, examples (we don’t copy of course, but instead use them for “inspiration”). PostPlanner has been a major part of the planning process for our visual content strategy for a few years now.
Three Simple Strategies To Make Your Business A Money Magnet
MAY 6, 2015
The process can work in a plethora of advantageous ways. Once you start the process of networking, consider the value of interacting with successful businesspeople, such as Robert Rosenkranz. Irrespective of the specific activity you’re asking the audience to engage in, you need to do it in a way that will really mobilize them to take the course of action that you want.
An Introduction to Social Media for Business
AUGUST 23, 2016
89% of 18-29 year-olds are active on social media. And social media is the perfect example of this shift. Admittedly this is a long and tedious process. Here’s a great example from RyanBattles.com. Pro Tip: The companies that get the most love on social media are the ones that are the most active and engaging. Social Media for Business by the Numbers.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. How does the agency decide what strategic and tactical activities to undertake? Has a documented process. Has a flexible process. Ask for examples of when the agency has said no.
Living (And Working) In The Digital Age
AUGUST 20, 2014
For example, Blockbuster Video was caught unprepared when movie rentals went straight to the Internet. Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish. This has already started to happen in some markets. More like this.
Email Automation: The Essential Guide to Email Marketing Automation
JULY 6, 2016
Making sales online is very much process driven. Here are some examples: a) Email sequence after someone signs up to your email list. For example: In the series above, you send an initial welcome email. For example, offer the lower-priced version of the product. Here’s another example of a welcome series from Help Scout. Well, this guide will help. Powerful?
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. Tweet. Set Goals. Tweet.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”. Facebook has taken it a step further when it announced Facebook’s Frictionless Sharing back in September which means once you approve a media partner app, all of your activity within that app is automatically shared to your Facebook page. Offline and online.
10 Actionable Video Basics for Social Media Marketing
AUGUST 15, 2016
For example, Instagram videos have a maximum length of sixty seconds, while Snapchat videos should be ten seconds long. It’s designed to help you with with bulk processing, SEO for videos, productivity, research and promotion. 9. Video is one of the most effective ways to harness the power of social media. Some recent stats: . Shoppers who watch videos are 1.6
Social Media ROI: Mythic or Measurable? Six Experts Weigh In
FEBRUARY 4, 2014
You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz. Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. What do you think? by Forbes.