For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success. Most importantly should they influence the strategic planning process? There are pretty strict guidelines involved in this process to maintain proper relationship and ethical standards. MORE >>

There is a process to growing a community. Note: That growth is rarely the answer to low levels of activity. If your penetration levels are low, it makes sense to use word-of-mouth activities. You might, for example, use direct marketing to reach the first few people to grow the community then switch to promotion and WOM activities for the broader group.    Let’s assume for this example you’re using promotion. The golden rule here is to not to promote the community, but relevant activities to this audience within the community. MORE >>

  Processes are critical. Processes remain the same for every community. The best community managers aren't those that stumbled across a series of successful tactics that work in one community, but have mastered a set of processes that they can apply to any community. When we train community manager, we train them in processes.   A process has a different result. process keeps growth high.  We know for example that greater levels of ownership lead to high levels in referral growth. It's a process, not a singular action.  MORE >>

majority of them continue to be active. You gradually shift to macro-level activities. Activity keeps rising, but the number of newcomers which become regulars declines. The level of personal contact, which was so essential in keeping a member active, is unsustainable over the long term (or non-scalable). You can't maintain active relationships with 500 people.   There are four elements of scaling; 1) Social scaling processes.   2) Technological scaling processes.   3) Business/Organizational scaling processes. MORE >>

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Social Media > Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships Social Media Insecurity: What to do When Online Activity Affects Your Offline Relationships by Tamar Weinberg on August 18, 2010 Share As social media enthusiasts, we often forget that we live in a different type of world than everyone else. Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. MORE >>