How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Combine this with the fact that bloggers get hundreds of pitches a day, and you can understand why pitching bloggers is one of the most important yet time consuming parts of the blogger outreach process. Enjoy!
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
Maybe it will be a situation like what I just went through with a client where leadership empowered the interns to own social and they created a huge mess (classic example, right?). Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. Even if your strategy calls for nothing more than monitoring online activity, it should serve as the roadmap for success moving forward. Create the social media strategy.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Here’s an example: let’s say there is breaking news relevant to your brand or company. You’d be surprised at how often I hear “none.”
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
AUGUST 12, 2014
Consumers who participate in the on-the-go, mobile shopping experience expect the entire process to be quick, so it is essential that businesses also make their websites easily accessible and compatible with mobile shoppers as well. Mobile devices also play a large part in loyalty programsyou can get discounts or free products for checking in on Facebook, for example. General
Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
JULY 29, 2011
Do our lead nurturing activities correspond with reality? Traditionally, we look at the customer journey, the sales/buying process and lead nurturing from the good old funnel perspective. It’s hard but taking into account your sales cycles and other factors, the impact of every activity can be measured ultimately when looking at the bottom-line. often use the word ecosystem.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Categories Popular CAN Categories: iPhone Mac Windows WebApp Games Processing openFrameworks iPad Books Browse CAN recommendations Store Social Join, Submit and Share your projects with CAN using these social networks See the latest. It collects all your “social networks activity and creates a linear feed where your friends can leave comments. Read more. Tumblr is the answer.Â
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
billion people around the world are actively using social media, according to Statista. Brands It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social good example of a social media teaser campaign is how Taylor Swift reveals a few lines of lyrics from her 1989 album before it launched.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. Heck…creating those channel profiles is often the easiest part of the process. Pretty self-explanatory.
How Purpose Will Power Future Online Communities
MAY 25, 2016
Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. Our team took the Life Reimagined process (shown in the graphic below) and mapped community activities to each stage to come up with the needed content and features for our pilot community program. Steger & Dik, 2010).
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
Community managers also work closely with volunteer champions, monitor activity on a daily basis, freshen content from the organization, and coordinate responses to member feedback and requests. Especially when it comes to private online communities, social networking alone is not a strong enough draw to create active engagement. This is time-intensive work. photo credit ). Potluck
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Kohli Ventures is another great example. This means every business investment and activity must demonstrate a long term, positive social impact for the many. Haagen-Dazs is a great example. Using a Twitter hashtag campaign, they managed to generate millions of impressions, and raise thousands of dollars in the process. Following In Bigger Footsteps. Image credits: 1 , 2.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
Social Business Failure Is a Choice: Speaking a Common Language
FEBRUARY 3, 2013
The human dimension is key in succeeding: good old people, processes and purpose. In practice, today collaboration and customer-facing processes (with marketing and CRM leading the pack) are prominent, which is already a limitation of what it can be. The process and management view. That last question is not just about processes. We are warned. Which business purposes?
Humanizing your organization creates amazing results. This is how.
AUGUST 21, 2013
The Humanize trellis displayed potent words and did so in terms of culture, process and behavior domains. The Vibe is the synchronicity between organizational culture, the processes the organization employees to create value and achieve objectives, and the behavior of the individuals within the system. What other processes did you tackle using Humanize-related ideas?
How to Operationalize the Barcelona Principles 2.0
DECEMBER 7, 2015
The questions being asked in today’s boardrooms are about how this activity has aligned to and supported the organizational objectives. Other examples include the more recent social media measurement framework with its accompanying user-guide. The framework will bring into focus the importance of planning in the communications process. By Richard Bagnall. No AVE: Now What?
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. 88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. are now active on at least one social network, up from 67% in 2012. Be responsive. Strategize and measure. eMarketer ).
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 72% of all internet users are now active on social media.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. Guest post by Jon Rognerud. Free tools to get you started.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. How does the agency decide what strategic and tactical activities to undertake? Has a documented process. Has a flexible process. Ask for examples of when the agency has said no.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations.
Stop Believing These Common Social Media Myths
SEPTEMBER 28, 2016
Your consumer insights, product, PR, marketing and sales team should be involved in this process. For example, our agency does lot of community management work for the Shell Houston Open, a PGA TOUR event in Houston. billion monthly active users on Facebook, 500 million on Instagram, 450 million on LinkedIn and 313 million on Twitter. Regardless if you’re a B2B or a B2C company you need to understand what social networks your audience is most active on and target those channels. You have to be active on the social platforms that make sense for your brand.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? Are you changing the way you do your leadership development and integrating the community into that process? ASAE, for example, started a “Volunteer Town Hall” in their community where members and staff could post all kinds of large or small volunteer activities.
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Branding is simply a process to help you unlock this potential. Shillington is removing the smoke and mirrors from the strategic branding process to inspire small business owners. She’s written an E-Book, 5 secrets to Branding your Business from the Heart , a how-to guide complete with activities and examples throughout. But the secret to your brand is you.
Email Automation: The Essential Guide to Email Marketing Automation
JULY 6, 2016
Making sales online is very much process driven. Here are some examples: a) Email sequence after someone signs up to your email list. For example: In the series above, you send an initial welcome email. For example, offer the lower-priced version of the product. Here’s another example of a welcome series from Help Scout. Well, this guide will help. Powerful?
Living (And Working) In The Digital Age
AUGUST 20, 2014
For example, Blockbuster Video was caught unprepared when movie rentals went straight to the Internet. Google has become active in the smartphone industry with its Nexus line of phones and intends to become active in the automotive industry with their self-driving car. Guest post by Hilary Smith for SocialFish. This has already started to happen in some markets. More like this.
Instagram Analytics: Tools, Tips and Tactics
SEPTEMBER 21, 2016
Did you know that Instagram has over 500 million active users? …And over 300 million of them are active every day…? The number of people who are active every day is staggering. It show how important it is to people as part of their daily lives. Here’s an example: Example analytics from Instagram. Most active commenters. Iconosquare.
4 Ways To Improve Your Social Media Content Strategy
SEPTEMBER 7, 2011
Relatively few, however, seem to apply similar rigor to the process of communicating with those people after the fact. That means, if you post 20 tweets (for example) per day, you have roughly two opportunities to insert your own POV into the stream. Launching a new social channel, or campaign on a channel, isn’t the end of the planning process. Tweet. Set Goals. Tweet.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Choose social media platforms where you can actively participate and consistently create content. Quick Twitter Stats 310 million monthly active users. This will allow you to Tweet outside of regular business hours and keep your timeline active throughout the day. When you’re building your initial following, being active gives people a chance to build familiarity with you.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
At Socially Sorted, my content manager and I have an “ideas dump” document where we basically throw any and all ideas that we have… thoughts, ideas, screenshots, examples (we don’t copy of course, but instead use them for “inspiration”). PostPlanner has been a major part of the planning process for our visual content strategy for a few years now.
13 Advanced Link Building Strategies You (Probably) Haven’t Used
SEPTEMBER 27, 2016
Jon Cooper has one of the best link building minds on the planet, and here’s what he tweeted just a few days ago: While you can shout “Just write quality content” all day long, those of us who rank in Google are more often than not actively trying to do so. Once you’ve done this process once you can be getting new data on any website in a matter of minutes.
A Surefire Way to Get Verified on Twitter
SEPTEMBER 15, 2016
The blue verified badge on Twitter (seen in this example from @americanart) lets people know that your account is authentic. The verification process in true Twitter style is actually very simple, using the Twitter verification form you will complete the following steps: Write the account you want verified – make sure you don’t misspell anything! 2. Easy, right? If only.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Rebel Brown offers practical guidance on how to avoid self-promotion and salesy content that “will send your audiences running” and instead focus on providing value: “For example, let’s say your audience is challenged by performance problems with their applications. Share your expertise to guide them through the process to better understand their issues.”
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
This is a good example of a power statement: “We help [your target market] to [solve this problem or benefit you in this way].”. Facebook has taken it a step further when it announced Facebook’s Frictionless Sharing back in September which means once you approve a media partner app, all of your activity within that app is automatically shared to your Facebook page. Offline and online.
Scaling Social Media by Changing Your Mindset
JULY 3, 2012
At the same time, team members will seek to utilize social media simply out of interest, because they actively use social media personally or because media budgets have been cut. So how do work towards becoming a social business by scaling social media while still maintaining the social operations and governance processes? How you might ask? What say you? Photo Credit: pierpaolop.