Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?” What we can now do is say, “Who else is potentially in-market for these products?”.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
Bloggers are active on many social channels to stay relevant and to promote themselves. This gives you a feel for how actively they engage with their audience. Combine this with the fact that bloggers get hundreds of pitches a day, and you can understand why pitching bloggers is one of the most important yet time consuming parts of the blogger outreach process. Enjoy!
Six Step Process to Clean Up a Company’s Online Presence
MAY 22, 2012
Maybe it will be a situation like what I just went through with a client where leadership empowered the interns to own social and they created a huge mess (classic example, right?). Whatever the situation, if you’re charged with cleaning up a company’s online and social media presence, this process will help you to restore order successfully: Conduct a comprehensive online/social media audit. Even if your strategy calls for nothing more than monitoring online activity, it should serve as the roadmap for success moving forward. Create the social media strategy.
The Case for Active Users as Social Media Community Managers
OCTOBER 30, 2012
The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Here’s an example: let’s say there is breaking news relevant to your brand or company. You’d be surprised at how often I hear “none.”
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
want my team to learn to test through a strategic, iterative process. For example, if I want to run a test targeting parents, I literally write down how I define the test: “I am testing parents because I think they will provide converting leads.” Analyze test results: The most important part of this entire process is conducting an analysis on your test. Compare your documented results with the objective you wrote down prior to the testing process, and then share your findings with other members of your team. billion people used its service in June. The reason?
A Comprehensive Facebook Ads Checklist to Increase Email Acquisition
JULY 27, 2016
billion monthly active users , it’s the largest social network around, making it an effective medium for gaining not only followers, but also high-quality email subscribers. basic checklist can guide you through the process so that nothing is overlooked and you can make the most of a Facebook campaign to attract more opt-in email subscribers. Take theSkimm , for example. While email is the closest thing to direct communication in the digital age, few people would gripe about a drought hitting their inbox. Get on the same page as your target customers. With roughly 1.65
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. An example. Meanwhile, I did my uncle proud.
Making Social Media An ROI Positive Channel For B2B Businesses
The Realtime Report
JANUARY 28, 2017
Social media activity data is a vast source of real time customer intelligence. Your potential buyers are just starting out their research process and prefer to look to a variety of information sources to self educate. For example, let’s say a prospect just shared an article from an industry influencer. Social activities provide indicators of buyer interest. With $5.4
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Content marketing examples include: How to’s Checklists Interviews with key influencers, speakers, and customers Surveys Curate content around the event: Include blog posts, pictures, infographics, conversations, and videos to build traffic and engage your audience.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
In fact, setting goals is a key component of establishing a process to measure social media profitability. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value. Quick: Can you list the goals of each and every one of your social media efforts? But it doesn’t have to be that way.
Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
The Realtime Report
AUGUST 1, 2014
But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly broad array of offline and online sources—creating significant challenges for marketers when it comes to measuring audiences and effectively targeting prospects throughout a decision-making process.
7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
JANUARY 15, 2017
love this quote from Thoreau because it emphasizes the process over the end result. For example: Let’s take Facebook page growth for instance. Involve them in the goal-setting process. 4. For example: Let’s try out our Facebook page example again. For example: Let’s go back to the Facebook page example. Absolutely! ” 2. Hairy.
Aggregate your online activity using Tumblr [Tutorial]
OCTOBER 26, 2010
Categories Popular CAN Categories: iPhone Mac Windows WebApp Games Processing openFrameworks iPad Books Browse CAN recommendations Store Social Join, Submit and Share your projects with CAN using these social networks See the latest. It collects all your “social networks activity and creates a linear feed where your friends can leave comments. Read more. Tumblr is the answer.Â
Easy Ideas to Turn Twitter Trending Topics into Gold
JANUARY 26, 2017
In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. By monitoring the latest happenings, your brand learns more about consumer interests beyond the purchasing process. Be active and spot trending topics to accelerate your sales. So how can you use Twitter trending topics?
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Most social media professionals will be willing to share links to their profiles and it would be a good idea to look them over for professional activity. Heck…creating those channel profiles is often the easiest part of the process. Pretty self-explanatory.
Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
JULY 29, 2011
Do our lead nurturing activities correspond with reality? Traditionally, we look at the customer journey, the sales/buying process and lead nurturing from the good old funnel perspective. It’s hard but taking into account your sales cycles and other factors, the impact of every activity can be measured ultimately when looking at the bottom-line. often use the word ecosystem.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
Has an unusually large following for a non-famous person—and that following is active. For example, their tweets often generate 10 or more and retweets. And give as much value as you possibly can in the process. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments. Tweets very regularly.
How to Use Social Media for a Product Launch
SEPTEMBER 6, 2016
billion people around the world are actively using social media, according to Statista. Brands It’s not just because of the large number of active users that businesses are embracing social media to market their brand and products. Social good example of a social media teaser campaign is how Taylor Swift reveals a few lines of lyrics from her 1989 album before it launched.
Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. This is a guest post by Brad Shorr. No more. Google’s SEO Mindset. Where To from Here?
How to Optimize Your Social Media Workflow
DECEMBER 27, 2016
Batch processing is a popular method of getting tasks done. Chances are that you’ve batch processed before in your daily life. You would not take one shirt, wash it, dry it, put it away and then start the process again with the next piece of clothing. Review current processes and tweak if needed. The Facebook Response Assistant can be activated in your Page’s Settings.
Five Subtle Lessons from Great Community Managers
JULY 24, 2015
Community managers also work closely with volunteer champions, monitor activity on a daily basis, freshen content from the organization, and coordinate responses to member feedback and requests. Especially when it comes to private online communities, social networking alone is not a strong enough draw to create active engagement. This is time-intensive work. photo credit ). Potluck
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Link tracking – You can add additional parameters to your links so you can track activity on those links. We have shown an example of an alert where there is a break-out post.
Humanizing your organization creates amazing results. This is how.
AUGUST 21, 2013
The Humanize trellis displayed potent words and did so in terms of culture, process and behavior domains. The Vibe is the synchronicity between organizational culture, the processes the organization employees to create value and achieve objectives, and the behavior of the individuals within the system. What other processes did you tackle using Humanize-related ideas?
How Purpose Will Power Future Online Communities
MAY 25, 2016
Next, think about what a community might look like if the host organization was actively refining and expressing its purpose through community interactions. Our team took the Life Reimagined process (shown in the graphic below) and mapped community activities to each stage to come up with the needed content and features for our pilot community program. Steger & Dik, 2010).
Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
You hear stories of how the top companies are “dominating” on social media, and how it’s where your audience is, so you have to be active on sites like Facebook, Twitter, Instagram, etc. We’ve broken down the process of how to measure social media ROI into three simple and easy to follow steps. 1. Some good examples are: Email list sign-ups. Trials.
The Real Roadblock to Social Business Success
SEPTEMBER 9, 2014
Despite the fact that 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media, and 77% are more likely to buy from a company if its CEO uses social media (those stats themselves nearly two years old), “64% of CEOs do not use social media at all, with only 5% of all Fortune 500 company CEOs on Twitter,” according to The Guardian.
How to Operationalize the Barcelona Principles 2.0
DECEMBER 7, 2015
The questions being asked in today’s boardrooms are about how this activity has aligned to and supported the organizational objectives. Other examples include the more recent social media measurement framework with its accompanying user-guide. The framework will bring into focus the importance of planning in the communications process. By Richard Bagnall. No AVE: Now What?
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. 88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. are now active on at least one social network, up from 67% in 2012. Be responsive. Strategize and measure. eMarketer ).
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Kohli Ventures is another great example. This means every business investment and activity must demonstrate a long term, positive social impact for the many. Haagen-Dazs is a great example. Using a Twitter hashtag campaign, they managed to generate millions of impressions, and raise thousands of dollars in the process. Following In Bigger Footsteps. Image credits: 1 , 2.
What Do Social Media Management Tools Really Need? 23 Experts Tell Us
NOVEMBER 8, 2016
For example, by allowing you to identify influencers , as well as for tagging them as such. For example, I started using Agorapluse because I was flat out missing tweets and mentions. Since This is not a sponsored comment, it just happens to be my best example!). . Here’s an example. like how a few tools are making this process a lot easier. Ted Rubin.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 72% of all internet users are now active on social media.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. How does the agency decide what strategic and tactical activities to undertake? Has a documented process. Has a flexible process. Ask for examples of when the agency has said no.
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Here a few examples: 77% of the population of the world own a mobile phone. Personal : Messages can be easily customized to the demographic that they are targeted at, such as gender, age, location, activities, or preferences. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Social media management tools can help you streamline all your day to day activity on social media. Use RivalIQ to track your web and social media activity. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email. For example, you can create a dashboard that monitors your users’ behavior on your website.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. Guest post by Jon Rognerud. Free tools to get you started.
How to Create an Extraordinary Social Media Strategy for 2017
JANUARY 19, 2017
And we’re always looking to find new ways to improve our goal-setting process. Here’s an example to get a sense of what that could look like in practice… Example: Setting goals for Campfire, Inc. Number of daily active users for Slack communities. Let’s jump back into our example from the previous step. Do you use a different process?
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Branding is simply a process to help you unlock this potential. Shillington is removing the smoke and mirrors from the strategic branding process to inspire small business owners. She’s written an E-Book, 5 secrets to Branding your Business from the Heart , a how-to guide complete with activities and examples throughout. But the secret to your brand is you.
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? Are you changing the way you do your leadership development and integrating the community into that process? ASAE, for example, started a “Volunteer Town Hall” in their community where members and staff could post all kinds of large or small volunteer activities.
The Complete Guide to Facebook Marketing
JANUARY 16, 2017
billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Set up a custom date range, such as the past six months, to simplify your auditing process. With 1.79 Set up Shop.