Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. abercrombie Replying to @sydney?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Ignite Social Media

NOVEMBER 2, 2021

For example, we invest the most time in our blog as it helps our search engine optimization strategy, which we know converts to leads and ultimately customers. Be sure to spend some time on this one making sure there is a clear definition and examples for all parties. So many brands focus on organic posting only, for example.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. What is Growth Hacking? Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Writtent Blog

JULY 11, 2014

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Here are 9 content metrics that will help you determine tangible ROI from your content production. One of the lesser-known search engine ranking factors is average visit duration. Time on Page.

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Metrics Content ROI Cost 102

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 176

Metrics Social Media Adwords ROI 176

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 167

Metrics Social Media Adwords ROI 167

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). For example, you can share an article about how auto loans work on LinkedIn as a car financing company. Or to widen the horizon of your professional network? LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Sephora, for example, posts lots of makeup tutorial videos on its Instagram account. Here’s an example of the beauty brand Dove, providing useful tips to its audience.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Here’s a step by step process to get you started.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

SocMed Sean

MARCH 3, 2022

Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others. This includes healthcare, manufacturing and engineering, higher education, and software and technology. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights.

Research 77

Research Google Newsletter Curation 77

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

SEPTEMBER 22, 2022

For example, if you have a video about how to make a cake, you would want to use YouTube tags like “baking,” “cake recipe” and “how to make a cake.” YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics.

YouTube 92

YouTube Real Estate Marketing Hashtag 92

Keyhole.co

AUGUST 22, 2023

YouTube’s success has led to it becoming one of the most popular websites on the internet, boasting over 2 billion monthly active users. Key metrics include your total subscribers and channel analytics showing watch time, views, and subscribers over the last 28 days.

YouTube 52

YouTube Overview Metrics Analytics 52

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time. This includes the industry, company size, location, and revenue.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Website age. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide).

YouTube 95

YouTube How To Analytics Metrics 95

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

agora pulse

JULY 31, 2020

This can be a tedious process that involves far more than just typing in “social media agency” and contacting the first ones on the search engine page results. Here are some tips to help you in your search: Search engine page results. Here’s an example of a microinfluencer agency , if you want to learn more.).

Social Media 190

Social Media Marketing How To Social Media Management 190

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure.

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

MAY 15, 2023

For example, some studies have found that travel and tourism posts fared best on Friday mornings, whereas media and entertainment posts fared between Tuesday and Thursday afternoons. See what Search Engine Journal concludes with: On Mondays, try posting at 6 AM, 11 AM, or 1 PM during their morning and lunch breaks.

Instagram 52

Instagram B2B Tourism Engagement 52

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. First, you must conduct a thorough online search using social media platforms and search engines. So, monitor customer reviews on your social media channels, third-party sites, and search engines.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

FEBRUARY 23, 2021

With these platforms holding so much of our attention, it’s no surprise that they’ve become such a powerful engine for commerce. To get these answers, you have to look at your social media activity and the data it generates to see what they’re telling you. What are the specific metrics you will measure?

Social Media 62

Social Media Metrics CPA ROI 62

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Some metrics carry over, like bounce rate, total page visits, and time spent on-site. Marketing KPIs.

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

DECEMBER 4, 2018

For instance, a COE around content marketing might bring together a team that creates content for sales, a video content team, a customer service team, and a research team, all to create a more efficient and effective content marketing engine for your organization. Respecting and engaging the expertise of these different disciplines is key.

Class 148

Class Meeting Resources Template 148

Keyhole.co

OCTOBER 21, 2020

Here are some stats to answer your questions: Instagram has about 1 billion active users – 1 billion users you could potentially reach with the right Instagram SEO tactics. However, one thing to note is that getting found on Instagram doesn’t work like on popular search engines such as Google. Consider Hashtags as Keywords.

SEO 131

SEO Instagram Tips Hashtag 131

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. SEO optimization Do you regularly optimize your website to rank higher in search engine results pages?

Tools 52

Tools Strategy Marketing Analysis 52

Hootsuite

JULY 7, 2022

Here are a few examples: Let’s start with two contestants from The Great Canadian Baking Show: Colin Asuncion and Megan Stasiewich. You’ll also invest in search engine optimization (SEO) for your website. Why not find a creator whose social media content focuses on kids’ activities and things to do with children?

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HootSuite How To Influencer Price 103