Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. For example, you can determine how to optimize product placement by looking at how your competitors position their products through messaging, branding and packaging. You can also consider replacement competitors.

Comparison 110

Comparison Analysis How To Sentiment 110

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. Backlink status.

Metrics 60

Metrics Analysis SEO NoFollow 60

Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Social Media 205

Social Media Tips Metrics B2B 205

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 100

YouTube Engagement Metrics Analytics 100

Sprout Social

NOVEMBER 21, 2023

For example, you might anticipate a new product launch or business merger before it actually happens. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. For example, you might find your competitor gets consistently get good reviews on Google about their customer service.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Share of voice metrics you should know Here are a few SOV metrics worth tracking. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Writtent Blog

JULY 11, 2014

Here are 9 content metrics that will help you determine tangible ROI from your content production. One of the lesser-known search engine ranking factors is average visit duration. Bounce rate is another important ranking factor, a metric that measures the ratio of the number of one-page visits to the number of total visits.

Metrics 102

Metrics Content ROI Cost 102

Ignite Social Media

NOVEMBER 2, 2021

For example, we invest the most time in our blog as it helps our search engine optimization strategy, which we know converts to leads and ultimately customers. Be sure to spend some time on this one making sure there is a clear definition and examples for all parties. So many brands focus on organic posting only, for example.

Social Media Management 212

Social Media Management Questions Social Media Metrics 212

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 136

Social Media Content Lurker Metrics 136

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 176

Metrics Social Media Adwords ROI 176

Small Business Mavericks

JANUARY 28, 2012

What’s the most important metric for a small business. Pay-per-click, search engine optimization and social media marketing are not always the best channels for some businesses. The most important metric for any small business is the return on investment (ROI) that is measured against any campaign. Conversions?

Small Business 101

Small Business Metrics Analytics Campaign 101

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 167

Metrics Social Media Adwords ROI 167

The Realtime Report

FEBRUARY 27, 2020

We will also examine ways of identifying and debugging search engine optimisation issues. The following tips are effective ways of building search engine optimization cases: Prepare A Forecast. Targeted search engine optimization growth. Targeted search engine optimization growth. Flat performance.

SEO 213

SEO Proposal How To Engineering 213

Bill Hartzer

DECEMBER 23, 2010

One of the most important, if not the most important, part of search engine optimization is keyword research. Here are five keyword research tips that will help your overall search engine optimization efforts. Here are five keyword research tips that will help your overall search engine optimization efforts. Clarify Objectives.

Engineering 110

Engineering Research Widget Tips 110

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. For example, if your prospects are interacting with specific topics, you’ve now uncovered inside information, giving you the advantage of knowing their specific interests and challenges.

Data 124

Data B2B How To Metrics 124

Janet Fouts

DECEMBER 1, 2012

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. John shares several examples of transparency between the business owners and staff. Want a free copy of the commitment engine? Replacing managers with teams.

Engineering 126

Engineering Review Case Study Communities 126

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

Engagement 125

Engagement Report Video Metrics 125

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR.

Strategy 144

Strategy Metrics Process B2B 144

Buffer Social

JUNE 21, 2023

The platform is essentially a massive search engine, but more often than not, its users are watching YouTube’s recommendations and not much else. Engagement metrics including likes, dislikes, and shares on a video. Some examples of the XY premise include: Madeleine White is a fashion content creator.

YouTube 110

YouTube Content How To Survey 110

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

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Process Sentiment Analysis Applications 111

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Paid media examples. Owned media examples. Earned media examples. Search engine results. Take Bissell’s Little Green Machine for example. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). For example, you can share an article about how auto loans work on LinkedIn as a car financing company. Or to widen the horizon of your professional network? LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sherrilynne Starkie

MARCH 14, 2018

Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. Search engines love sites that have several pieces of content on the same topic; it will boost a website up the ranking for a desirable keyword. are two examples. Why not make the most of that investment by repurposing it?

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Consultant Social Media Content Marketing 268

Sprout Social

SEPTEMBER 22, 2022

For example, if you have a video about how to make a cake, you would want to use YouTube tags like “baking,” “cake recipe” and “how to make a cake.” YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics.

YouTube 92

YouTube Real Estate Marketing Hashtag 92

Buffer Social

JULY 12, 2023

I started learning about Search Engine Optimization (SEO) and looking for other ways to get more visibility to my content. I learned about ways I could appeal to search engines while still having my content perform well on social—and how, in fact, SEO could help me perform better on some social networks.

SEO 77

SEO Sites Social Media Metrics 77

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Campaign Content Upcoming Authentication 91

Sprout Social

JUNE 29, 2020

Rob’s team, for example, uses social to showcase what makes the University of Newcastle different from other universities, like the values of the institution and the location of the campuses. "I realised there was so much power in engineering… to really change the world." View this post on Instagram.

Strategy 132

Strategy Marketing Metrics Education 132

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Sephora, for example, posts lots of makeup tutorial videos on its Instagram account. Here’s an example of the beauty brand Dove, providing useful tips to its audience.

Trends 195

Trends Social Media Authentication Instagram 195

SocMed Sean

MARCH 3, 2022

This includes healthcare, manufacturing and engineering, higher education, and software and technology. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand. Reasons to Continue Marketing on Pinterest. Are Pinterest ads still effective?

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

AUGUST 15, 2023

This core AI technology works behind the scenes to power AI marketing tools, so you get critical, data-driven metrics from social and online data for strategic business decisions. NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results.

Brands 85

Brands Sentiment Analysis Marketing 85

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Personal brands.

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Template Templates Social Media UGC 145

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc. Also, he shared the screenshots too!

Research 77

Research Google Newsletter Curation 77