Social Media Metrics for Federal Agencies  - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the  Federal Social Media Community of Practice. The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Part 1: Social Media Metrics and Social Data: Why They Matter. ” 2. ” 3. MORE >>

recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Even though most website owners aren’t using “hits&# as a success metric any longer, we’re still falling into the trap of counting aggregations. Twitter followers and Facebook fans and the most egregious example. Thus, the best metrics are those that measure behavior. SEO stats. MORE >>

Leslie Poston, the co-author of Twitter for Dummies and the head of marketing consulting firm Magnitude Media , is not only a great friend, she is also one of the top thinkers in the field, who will be coming out with her new book Social Media Metrics for Dummies on June 13.  Leslie says that the book contains both strategic overview to social media metrics and technical how-tos that are accessible even to those marketers who traditionally shy away from number crunching. Here’s what Leslie shared with me: What inspired you to write about social media metrics? MORE >>

Stage 1) Inception   The inception stage of the online community lifecycle begins when the organization or individual begins interacting with their target audience and ends with the community achieving a critical mass of activity. The community reaches critical mass when more than 50% of growth and activity is being generated by members (as opposed to the community manager.)   During this phase of the online community lifecycle, the community manager focuses upon a few very specific tasks. 1)   Inviting members to join and keeping them active/engaged. MORE >>

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.  Active Engagement – FROST does not rest on its laurels.  Their Facebook and Twitter pages are a flurry of activity. MORE >>