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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. ” True!

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. These scenarios vary based on company size and type (as well as their social media activities), but typically I find 5 areas where social media metrics and reporting can be fixed: 1.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

We lacked a uniform way to compare activity on different social media sites. We tried to create “new” definitions for ROI instead of focusing on the one metric that trumps all – money. When you’re identifying goals, remember that each Goal must contain three things: A business objective, a visitor action, and a measurable success metric. You have, too. First, let’s be honest.

Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their  marketing and PR activity -  four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. Top 10 Metrics used by CMOs. PR can measure conversion – they’re just different activities from the ones marketing is tracking. 

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Metrics and Measurement 20/09/2010 tags: social media strategy , social media ROI , social media metrics , how to measure social media by Gemma Went The next post in our social media strategy series looks at the all important ‘metrics and measurement’ The ROI bit.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Marketers now have the ability to augment their traditional marketing approaches with rich behavioral and activity-based targeting that should increase marketing ROI significantly. Additionally, social media is a two-way communication medium and businesses need to invest in listening capabilities that capture the activities of their existing or potential customers online. link] [.]

9 Content Metrics to Keep an Eye On

Writtent Blog

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Here are 9 content metrics that will help you determine tangible ROI from your content production. 1. Bounce rate is another important ranking factor, a metric that measures the ratio of the number of one-page visits to the number of total visits.

How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. This is to be done at the very beginning. The reason?

Two Social Media Toolkit Examples and Other Goodies

SocialFish

Social Media Metrics for Federal Agencies  - new toolkit for federal agencies, which could be useful for associations and nonprofits as well. Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the  Federal Social Media Community of Practice. Part 1: Social Media Metrics and Social Data: Why They Matter.

How to Operationalize the Barcelona Principles 2.0

Spin Sucks

Deliberately broad, they provided overarching guidance and some common alignment to a fragmented measurement sector which was beset by proprietary indexes and an over-reliance on the flawed AVE metric. common criticism of the Barcelona Principles is that having killed off AVEs, they failed to provide a suitable replacement metric. simple one size fits all metric doesn’t work.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

blog archives about Services Contact Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources February 2nd, 2009 by Robin Broitman Trying to get a handle on how to measure the effectiveness of your social media programs?  Need key statistics or metrics that will help you make strategic decisions to refine your social media programs? Engage or Die! monitoring).

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

But there’s one critical metric that remains elusive to measure. If a firm’s online actions demonstrate those attributes, and the social media activities of customers and other industry influencers reinforce that image, then good karma is (arguably) created. Social media monitoring tools continue to proliferate in number and advance in functionality. And real important.

How To Analyse And Measure / The ROI Metrics For Social Media

Social Media Network Marketing

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. Just the way you would have put forth the objectives of Social Media similarly you need to put forth the Measuring Metrics as well. It is best to understand the Objectives and Measuring Metrics of Social Media at the very beginning. This is to be done at the very beginning. The reason?

The 4 Marketing Metrics Mandates

Convince & Convert

recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Twitter followers and Facebook fans and the most egregious example. Integrated Metrics instead of Siloed Numbers.

The Social Organization: Social Media Metrics

rhappe.typepad.com

The Social Organization About Rachel Social Media Metrics Social Media Examples Enterprise 2.0 Events Examples News/Commentary Organizational Structure People Relationship Management Social Media Marketing Technology Web/Tech Weblogs Archives March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 More.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Yvette Pistorio shares tips from Jay Baer on social media measurement, such as the importance of selecting the right social media marketing metrics to track, and doing so as early as possible in the social marketing process. ” Brands are instead focusing on reach, engagement and sentiment metrics. 10 Examples of Social Media ROI [INFOGRAPHIC] by Social Media Today.

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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

And instead of measuring some meaningless metric like the number of Page Likes or something, they measured which customers saw which posts and comments , they used text analysis to quantify the information richness and emotional sentiment of them, and they categorized them into marketer-generated versus user-generated, and direct interaction versus indirect interaction. Facebook API data.

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Influence Met Transparency with @Kred

Unspoken

Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio. What is Kred ? follows. Kred API.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Looking for examples of social media success to emulate? B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Metrics and ROI.

Working with Social Media Data: Activity

Net-Savvy Executive

All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.

Making Dough(nuts): A Real World Example of Using Social Media.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community , Social Media / Making Dough(nuts): A Real World Example of Using Social Media Effectively | Subcribe via RSS Making Dough(nuts): A Real World Example of Using Social Media Effectively August 13th, 2009 Posted in Community , Social Media Tweet Share There aren’t many folks who will argue that social networking isn’t a valuable tool for business.  Active Engagement – FROST does not rest on its laurels.  Their Facebook and Twitter pages are a flurry of activity.

Tools 16

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

They also shed light on the types of content that resonate best with your social audience with respect to driving traffic and activity on your website. Select a metric or KPI that will help determine which variation is performing best – must be objective related. social media ROI google analytics social media metrics social media success metricsand how much?

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Likes and retweets are fairly hollow metrics when they aren’t put in context. For example, some interesting variables that we have discovered include: If someone has customized their background image on Twitter, they are over 20% more likely to reciprocate an engagement. Over the past few years, we’ve seen a significant shift in the way brands utilize social media. But should it be?

Why it’s easier for B2B to measure content marketing

Convince & Convert

Terry: Do you think communicators are missing opportunities if they don’t have conversion activities or call to actions plans in their campaigns? For example, we talked about the Columbia Sportswear mobile application. Content Marketing content marketing content metrics content strategy marketing sideways They might. They might not. You know when somebody buys.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Those last two are of the course the ultimate purpose of any marketing activity, though they can be challenging to measure in social media for a couple of reasons. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. Objectives. Leads and new business. Results.

B2B 63

How to Sell Smarter Using Social Insights

Convince & Convert

great example of a company that did just that is Coca-Cola. highlight to tweet) Thanks to social media insights, we now know more about our targets than ever before: personal facts, interests, hobbies, activities, connections, and more are all out in the open and provided by the sources themselves. Image via BigStockPhoto.com. Are sales dropping? Find out why. Is engagement down?

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Here are 20 ideas.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Meaningless metric if we arbitrary assign loose value to it. jenzings: Unless tie a result to a like purch/activity means 0. alanchumley ROI If it ain’t a workable (not conceptual) equation it ain’t ROI Misused often as an intermediate loose proxy metric. alanchumley ROI easy a pie if you’ve set meas’ objectives and chosen the right metrics methods.

5 Reasons Snackable Content is (Still) Awesome

Visually SM

By breaking an infographic, for example, into a series of memorable quotes and videos, you gain: A longer shelf life for content on social media. For example, consider creating a platform-specific snackable content strategy for the webinars your brand provides. For this article, for example, we might use an image like this to get attention: 5. Puh-lease.

The Fight for the Future of Influencer Analytics

Convince & Convert

The most notable changes are: An increase in ranking factors from approximately 100 to 400, meaning there are vastly more activity and behavior types comprising your Klout score. The new Klout is improved on this front, as it overweights action (clicks and other engagement) and underweights activity (tons of pointless tweets). Fair enough. Very easy to use. Very easy to understand.

Strength of Community Supersedes Influence

Geoff Livingston

With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. That’s why the most important metric should always be Strength of Community. Yet, there’s no real focus on developing social media based Strength of Community metrics. Image by Annie Siegal.

Social Media ROI: 5 Must-Reads

Firebelly

Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. 101 Examples of Social Business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction.

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The Social Media ROI Debate

Webbiquity SMM

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Though a few of the examples are vague or misleading, most are compelling.

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The Six Best Google+ Marketing Tools

Webbiquity SMM

Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. This metric represents the number of persons who are following a user’s posts at Google+. Here are half a dozen of the most popular, as ranked by reviewers.

Tools 61

How to Successfully Mine Your Social Media Data

Sprout Social

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI. Track the Unique Metrics from Each Platform. Page Likes: This metric shows the total amount of Page Likes and new Page Likes with weekly data comparisons as well.

New Study Finds You Suck

Waxing UnLyrical

Both the campus and the blog are less active than normal. With that said, I’m still looking for better performance metrics. Is there a performance metric that eludes you? Measurement Public Relations Shanan Sorochynski Social Media analytics blogging higher ed metrics performance metric program management statisticsSo, you can imagine my chagrin finding this.

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

For example, team leads may want more revenue, and then somehow everyone agrees that increasing the number of Facebook fans will instantly grow sales. Here’s an example: Studies indicate that “86% of millennials say that user-generated content is generally a good indicator of the quality of a brand or service.”. Jay Baer believes a more valuable Facebook metric exists.

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. Now with the introduction of image recognition technology , brands and event organizers have an opportunity to get an even clearer view of the reach and value of sponsorship activity. This blog post will use the example of DHL’s sponsorship of Formula 1 to show how this can be done. Proving Value.

Business Lessons from the Woodtick Theater

Webbiquity SMM

That’s an impressive set of performance metrics for any business. For example, LEGO Group is known for involving its most passionate customers intimately in its new product development process. A few weeks back, I had a chance to get away for a few days “up nort&# as Minnesotans say, for some fishing and relaxing with the family. So how do they do it?

How to Promote Your Event With Social Media Marketing

Pamorama

Pre-Event Activities Identify your objectives: Define your event timeline and produce your marketing communication plan. Select tools based on your objectives and channels: Use social media monitoring tools to listen and respond to your audience and correlate findings with your key event metrics. Events are, by nature, social affairs. Check it out to learn more!

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Choosing clear goals and metrics seems tedious at first, but pays off in the end when you’re asked to show your value to your broader marketing organization. 2. However, for marketers who have been active for two years or longer, at least 64% spend 6 hours or more per week on social media activities. The Takeaway:  YOU ARE NOT ALONE. ‘Nuff said. ” 4.

Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To Measurement should be activity-specific. Measure an activity, not a medium.

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