Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. What is YouTube engagement? Video duration.

YouTube 97

YouTube Engagement Metrics Analytics 97

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. You need to actively collect, analyze and use that data to your advantage.

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Sentiment Metrics Analysis Trends 95

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 108

Brands How To Sentiment Metrics 108

Oktopost

MARCH 20, 2021

Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. This process will help you determine where you need to improve, what successful activities you can double-down on, and what you may have missed. What is Growth Hacking? Be a Pirate.

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Strategy Metrics Process B2B 144

Writtent Blog

JULY 11, 2014

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Here are 9 content metrics that will help you determine tangible ROI from your content production. One of the lesser-known search engine ranking factors is average visit duration. Time on Page.

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Metrics Content ROI Cost 102

Bill Hartzer

FEBRUARY 11, 2012

A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e.

Engineering 98

Engineering Hotels Skills SEO 98

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

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Metrics Social Media Adwords ROI 176

Bill Hartzer

APRIL 18, 2011

We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. The SEO Lead will be responsible for top to bottom management of SEO activities. Responsibilities: – Driving Traffic via SEO activities. – Conduct periodic site audits.

SEO 136

SEO Engineering Hitwise comScore 136

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. Put another way, it’s the opposite of search engine marketing (smart companies use both). Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.

Metrics 167

Metrics Social Media Adwords ROI 167

Ignite Social Media

NOVEMBER 2, 2021

For example, we invest the most time in our blog as it helps our search engine optimization strategy, which we know converts to leads and ultimately customers. This is the time to reconsider everything in light of what is able to drive success, rather than having activities that are sacred because your brand feels obligated to continue.

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Social Media Management Questions Social Media Metrics 212

Koka Sexton

AUGUST 11, 2023

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. Top performers know that they need to use a variety of metrics to measure the success of their campaigns.

Strategy 52

Strategy Content Loyalty Marketing 52

Sprout Social

FEBRUARY 8, 2024

For example, monitoring competitive benchmark data can help you set realistic goals and metrics. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. Indirect competitors target the same market or customer segment, but offer a different product or service.

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Comparison Analysis How To Sentiment 108

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 134

Social Media Content Lurker Metrics 134

Webbiquity SMM

NOVEMBER 12, 2012

Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking.

AJAX 194

AJAX SEO Engineering Metrics 194

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Active Coverage. Track this metric to find out if you are meeting your coverage demands. Analyze the impressions when gauging this metric. Content Marketer.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Search intent data: Search intent data is created when someone types a phrase or keyword into a search engine. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time. This includes the industry, company size, location, and revenue.

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Data B2B How To Metrics 124

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). You can base your performance on the abovementioned metrics: impressions, engagement, clicks, follows, and reach. Have you seen an increase in the number of these metrics? LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Sprout Social

MARCH 16, 2022

And to know what videos work, you need the right metrics. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. If you feel overwhelmed by the dozens of video metrics out there, there’s good news—you can be choosy. Facebook video metrics to watch.

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Engagement Report Video Metrics 123

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

yMarketingMatters

JANUARY 10, 2014

This means boosted search engine results for your business! These search engine rankings alone make Google+ an important social media platform. These search engine rankings alone make Google+ an important social media platform. This is especially apparent with the importance of Google Authorship. Blogging solves this problem!

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This enables you to actively monitor your reputation to ensure brand health. AI is also helping social teams understand and respond to audiences better.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Keyhole.co

AUGUST 22, 2023

YouTube’s success has led to it becoming one of the most popular websites on the internet, boasting over 2 billion monthly active users. Key metrics include your total subscribers and channel analytics showing watch time, views, and subscribers over the last 28 days.

YouTube 52

YouTube Overview Metrics Analytics 52

SocMed Sean

MARCH 3, 2022

Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others. This includes healthcare, manufacturing and engineering, higher education, and software and technology. These users present a great opportunity for marketing and advertising.

Strategy 195

Strategy Marketing Automotive Campaign 195

Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Sprout Social

APRIL 25, 2024

It continuously retains its crown as the world’s most popular social network by monthly active users, with more than three billion per month. Success on the world’s second largest search engine starts with a commitment to organization. Social media metrics map There are hundreds of social media metrics you can report on.

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Template Templates Social Media RFP 107

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 129

Marketing How To Sample Samples 129

Social Media Strategies Summit

FEBRUARY 18, 2021

When your search for influencers, make sure that you prioritize relevance and authenticity over vanity metrics. Social Media Will Be Used as a Discovery Engine. Social media, in recent years, has become like a discovery engine for people to find new brands and products. Well, if the answer is yes, you are not alone.

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Trends Social Media Authentication Instagram 193

Webbiquity SMM

JULY 2, 2012

But the difference in the increase between sites with active SEO programs (18% average increase) and those without (5% average growth) was significant. Even more noteworthy, sites with active content and SEO programs increased their total website traffic, on average, by 25% in the past year. Website age.

SEO 188

SEO B2B Social Bookmarking Organization 188

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights. Also, he shared the screenshots too!

Research 77

Research Google Newsletter Curation 77

Keyhole.co

APRIL 30, 2024

As the world’s biggest video-sharing hub and second-largest search engine , YouTube is a global go-to for countless users – whether they’re looking for entertainment, education, or just a bit of fun. These tools track mentions and metrics, offering a broader view of your online presence. Now, it’s all about strategy.

YouTube 52

YouTube Tools Analytics Trends 52

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide).

YouTube 93

YouTube How To Analytics Metrics 93

Sprout Social

SEPTEMBER 22, 2022

YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics. Tags will help YouTube’s search engine algorithm determine where to rank your video in YouTube search results. To track these metrics, you can use YouTube analytics.

YouTube 90

YouTube Real Estate Marketing Hashtag 90

Buffer Social

OCTOBER 23, 2023

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. It helps the YouTube search engine effectively to categorize your content and make it more discoverable. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. There are two main types of competitors: direct and indirect.

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Analysis Sentiment Marketing How To 103

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. It does this individually for each contact based on their activity. The selling point?

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Team Tools Marketing Hubspot 87

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

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Review Marketing Metrics Meeting 186

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Lead Generation Metrics. How do you measure B2B CX? Customer Feedback.

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B2B Marketing Metrics Survey 101