Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. A holistic content strategy plan includes behind-the-scenes metrics. Consider incorporating these three less obvious metrics into your planning process. Referral traffic.

Social Media 131

Social Media Content Lurker Metrics 131

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 84

Team Tools Marketing Hubspot 84

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. Return visitors is one of the most important metrics you can track. Active Coverage. Track this metric to find out if you are meeting your coverage demands. Analyze the impressions when gauging this metric. Content Marketer.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. CX has become an intrinsic part of the B2B marketing funnel. Customer Feedback.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 125

Marketing How To Sample Samples 125

Webbiquity SMM

FEBRUARY 4, 2013

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition.

Tools 52

Tools Social Media Sentiment Price 52

Unmetric

SEPTEMBER 9, 2019

Insights into the engagement metrics of your competitors’ will help you understand which type of content gets them more engagement from their audience. By looking at your competitor’s campaign performance you get insights on engagement metrics, impressions, reactions, and so on to tweak your campaigns for better performance.

Tools 85

Tools Hitwise Analysis Price 85

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool offers a daily email update on the top line metrics of content that best resonated with your audience.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Deep dive into the sentiment of every online conversation around your brand. So, monitor customer reviews on your social media channels, third-party sites, and search engines. So, give your customers a reason to gush about you.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

SEPTEMBER 12, 2023

You must know when your audience is the most active on your chosen channel. It offers a self-learning engine to discover the best content ideas in seconds. The enterprise package is customizable. Content Scheduling and Publishing Tools Planning and publishing bulk content at the right time is a task of precision.

Tools 52

Tools Social Media Curata Price 52

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? That said, there are many aspects of social media that can and should be measured, both to show results and to help guide future activities (e.g.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. You can tell if they’re happy or upset by their tone.

Examples 97

Examples Template Templates How To 97

Webbiquity SMM

FEBRUARY 11, 2016

You have tailored activities for various digital channels, continuous PPC campaigns, the site is filled up with quality content to the brim, and other forms of digital assets are in place. The other way is to try syncing with other free data tracking tools and hope that they’re using the same metrics or applying the same formulas as you.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Keyhole.co

MAY 12, 2023

SEO optimization Do you regularly optimize your website to rank higher in search engine results pages? This is best for understanding how your website performs in search engines and identifying areas for improvement. This information is handy when optimizing your website’s content and improving your search engine rankings.

Tools 52

Tools Strategy Marketing Analysis 52

Buffer Social

MARCH 6, 2017

One of our favorite Twitter tools , Followerwonk shows you detailed breakdowns of your followers and activity. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count. TweetReach.

Analytics 111

Analytics Social Media Tools Klout 111

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Keyhole.co

MAY 30, 2023

Use search engines and social media to research businesses that offer similar products or services. If your competitors are all using social media to market their products, consider investing more in search engine optimization (SEO) to improve your website’s visibility in search results.

Analysis 52

Analysis How To Marketing Price 52

Razor Social

MAY 15, 2019

Micro influencers may not be as influential as power influencers but they could provide more value because they attract a very specific and often very active audience. Event activation. Here’s another way to do event activation: You can leverage influencers to promote a conference or an event. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Pixlee

NOVEMBER 10, 2016

Millions are already active on it. According to Statistia, Facebook has over a billion active users each month and many new users join every hour. Higher Search Engine Ranking. As already stated, actively working to grow your social media audience is a great first step in eventually making conversions.

ROI 40

ROI Loyalty Metrics Engineering 40

Keyhole.co

JANUARY 6, 2021

Why social media marketing metrics matter? Content social media marketing metrics. Brand mentions and sentiment. Conversation social media metrics. Conversion social media metrics. Why do social media marketing metrics matter? Content-based social media marketing metrics: Are your posting efforts working?

Metrics 131

Metrics Social Media Marketing Sentiment 131

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. If you use Sprout, you can find the best influencers for your campaign with Tagger’s social intelligence engine, Signals.

ROI 99

ROI Analytics Influencer Campaign 99

Keyhole.co

MAY 2, 2024

After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral. Tailoring your responses shows how well you listen, understand and appreciate the sentiment behind each mention. How well you relay your response reflects your brand personality.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Or to get more Twitter followers ? Hootsuite Analytics. SocialBearing. Hootsuite Streams.

Directory 145

Directory Tools HootSuite Twitter 145

Oktopost

MAY 12, 2024

Social media governance is processes and policies that regulate social media posting and commenting activity for marketing teams. Performance metrics like comments and shares, Click Through Rate (CTR), conversion rate, and customer sentiment should all be a part of your social media governance plan. Source 6.

Company 62

Company Social Media Guidelines B2B 62

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. Brand Sentiment. Additional Proven Metrics. Conversions.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Keyhole.co

NOVEMBER 19, 2020

Union Metrics. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. supports all the major social media such as Facebook, Instagram, YouTube, LinkedIn and Twitter, and makes their sentiment analysis available in multiple languages. Brand24 17.

Tools 98

Tools Social Media Sentiment Price 98

Keyhole.co

SEPTEMBER 12, 2023

For example, when you type the keyword “whimsical decor makeover” in the Google search bar, you’ll see YouTube videos scoring the featured snippet and appearing on the top of the search engine results page (SERP). These small details make scanning the video easier for the audience and send positive signals to search engines.

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

MARCH 27, 2024

It involves actively tracking reviews on websites like Google, Yelp and TripAdvisor, as well as social media channels like Facebook, Instagram and X (formerly known as Twitter). It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. What is review management?

Review 78

Review Brands Sentiment Reputation 78

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

When searching for new and interesting websites, it is much preferable to visit a website on a friend’s recommendation than it is to use classic search engines. FriendFeed’s activity for me has ebbs and flows. Sometimes I’m incredibly active. Sometimes I’m not (like now).

Aggregator 151

Aggregator Content Digg Posterous 151