Keyhole.co

AUGUST 22, 2023

As the control center for your YouTube channel, it offers a range of features that allow you to manage your videos, interact with your community, and analyze your channel’s performance. YouTube’s success has led to it becoming one of the most popular websites on the internet, boasting over 2 billion monthly active users.

YouTube 52

YouTube Overview Metrics Analytics 52

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. I became more active on LinkedIn , engaged with industry experts' posts, and read the latest trends for unique insights.

Research 77

Research Google Newsletter Curation 77

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. I really struggled with pinpointing key performance indicators (KPIs) and health metrics for the team.

Atlassian 95

Atlassian ROI Social Media Collaboration 95

yMarketingMatters

JANUARY 10, 2014

Social media literally is the means by which your business can relate to, exist in and influence human communities. This means boosted search engine results for your business! These search engine rankings alone make Google+ an important social media platform. This will really help you keep focused, be successful and get results.

Social Media 277

Social Media Tips Marketing Mobile 277

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. This enables you to actively monitor your reputation to ensure brand health. AI is also helping social teams understand and respond to audiences better.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Keyhole.co

AUGUST 2, 2023

billion monthly active users already on the platform. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine. With search engine optimization, you’ll get consistent and quality traffic for a very long time, often lasting months or even years.

YouTube 52

YouTube Tips Collaboration Training 52

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 125

Marketing How To Sample Samples 125

Webbiquity SMM

FEBRUARY 4, 2013

Marketing, PR and communication efforts within the enterprise need to be connected as well. The spokes are made up of public relations, advertising, Web, email, social media, corporate communication, search engine optimization, search engine marketing, content, and direct mail. Think of marketing as the hub.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

SEPTEMBER 11, 2023

Semantic search powers applications such as search engines, smartphones and social intelligence tools like Sprout Social. Grocery chain Casey’s used this feature in Sprout to capture their audience’s voice and use the insights to create social content that resonated with their diverse community.

Process 103

Process Sentiment Analysis Applications 103

Hootsuite

JULY 7, 2022

You’ll also invest in search engine optimization (SEO) for your website. Why not find a creator whose social media content focuses on kids’ activities and things to do with children? An understanding of social media metrics. Invest time in understanding the key social media metrics that matter. Engaged followers.

HootSuite 105

HootSuite How To Influencer Price 105

Pixlee

JUNE 28, 2021

Search Engine Optimization (SEO) is a key factor for ecommerce websites looking to beat out the competition, as ranking highly in search results allows more people to discover your brand organically. Here’s how page usability matches up with other ranking metrics: . Which metrics are important for ranking?

SEO 53

SEO Widget Metrics Mobile 53

Webbiquity SMM

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch.

Google 216

Google Tips Bookmarklet SEO 216

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Pinterest has nearly 370 million active monthly users in almost every corner of the globe. Pinners Use the Site as a Search Engine. Pinterest Analytics Keep Brands on Track.

Report 105

Report How To Analytics Social Media Management 105

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Integrate social media activities with your CRM system. An active and helpful support forum?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. So, monitor customer reviews on your social media channels, third-party sites, and search engines. Define buyer personas and see where your customers are the most active. Join online forums and communities related to your industry.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. How will we amplify and do more of what’s working?

Template 52

Template Templates Examples Social Media 52

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

JANUARY 11, 2012

As I’ll run down in a minute, SMM involves a wide range of activities that require totally different skills. So, First, we’ll take a look at what the activities are, to help clarify the type of support you need. Social Media Marketing Activities and Skills. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort. What is your Facebook plan?

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

OCTOBER 27, 2010

You do not get extra brand advocacy points for fuzzy dice, pin stripes, a chrome engine, or a bitchin’ stereo. The key metrics you should be looking at are not total number of “likes&# – as we discussed in part one and part 2 of my Facebook rant series. Your Facebook fan page is not a collectible automobile.

Facebook 161

Facebook Metrics Feed Feedly 161

Later

JULY 22, 2020

That’s because Pinterest is a powerful visual discovery engine — where content lives on and gets surfaced resurfaced over and over again — for months, not minutes. Pinterest isn’t a social network — it’s a visual discovery engine, and one of the main destinations people visit to find new ideas and inspiration.

SEO 81

SEO Tips Engineering URL 81

Sprout Social

AUGUST 22, 2022

YouTube’s powerful search capabilities have made it the world’s second-largest search engine —of course, having Google as your parent company never hurts. Let’s go through a few of the search features that can help you reach your audience, know your competitors and manage your community. Search YouTube comments. YouTube Premieres.

YouTube 70

YouTube Features Engagement Hashtag 70

Convince & Convert

FEBRUARY 12, 2012

Experienced content marketers don’t “do” search engine optimization. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. Social Media and Community Building. Be a Part of Something. Deal with it.

Content 131

Content Marketing Cost Metrics 131

Akamai Marketing

MARCH 23, 2011

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Convince & Convert

DECEMBER 14, 2013

From TopRank’s Lee Odden : In terms of a business activity, I think content marketing as a discipline will continue to rise and marketing budgets are definitely streaming in that direction. Social media is just the latest evolution in the way we can tell the stories. Some of that budget is being drawn from social media too.

Social Media 167

Social Media Content Marketing Repository 167

Koka Sexton

DECEMBER 7, 2020

They can drive sustainable growth from that activity and marketing’s role first and foremost it be to drive Revenue. You have executives in your company, that are experts in certain fields, maybe it’s your engineers. Marketing metrics to track. Maybe it’s your social strategy or something else. Event marketing.

Strategy 103

Strategy Marketing Startup System 103

Twist Image

NOVEMBER 13, 2010

And, in a world of micro-content and micro-niches of interest, you would think that the metrics have to look somewhat different from GRPs, total views, and the ability to put a commercial in at the front, middle or end of the video. They bought YouTube because they had a community. search engine. It's still about the eyeballs.

Video 102

Video Metrics YouTube Case Study 102

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Keyhole.co

NOVEMBER 6, 2022

With Keyhole, users can monitor all their competitors at the same time, getting key benchmarking metrics as well as competitive intelligence to help them beat the competition. Meltwater’s AI engine helps you listen to relevant social media conversations, and gather historical audience data to make more informed marketing decisions.

Tools 52

Tools Social Media Sentiment Price 52

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277

Tools Tips Marketing Social Media 277

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Techipedia: Tamar Weinberg

APRIL 10, 2012

This can be time consuming in that the majority of website owners have no intention of selling – especially if it’s an actively maintained website. If the site relies heavily on organic search engine traffic, be sure to validate dependencies such as backlink sources to ensure its has long-term viability. Work out a Valuation.

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Both eBay and Amazon uses customer reviews as a baseline metric of eligibility to participate in their marketplace. If you aren’t actively working to “wow” your customers, you’re probably dying a slow, gradual death. Advertising Bans. If consumers complain about your business, your money won’t be green enough to buy advertising online.

Adwords 171

Adwords Price Review Privacy 171

Writtent Blog

OCTOBER 28, 2013

Most big-name bloggers have built their audience by being an active participant in other communities, doing social media extremely well, and attending every professional conference possible. image credit: Luna Metrics. Personal blogs gained dramatic popularity nearly a decade ago due to their honesty and reality.

Meme 93

Meme Reddit FAQ Conference 93

Janet Fouts

JANUARY 27, 2011

Momentus Media Community Health Score. It supposedly also rates your search engine visibility but that’s a paid service that’s not available yet, so I haven’t evaluated it. Please don’t take increasing your influence score as the holy grail of community. Postrank Analytics. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

SocialFish

APRIL 5, 2011

This quarter we had regular meetings, made numerous introductions, and helped NAHB think through a variety of issues–from monitoring to benchmarking and metrics dashboards. National Association of Home Builders –We’re continuing our work with NAHB. We followed up recently with a teleconference on the topic.

Review 150

Review Social CRM Consultant Module 150

Later

JULY 29, 2020

To draw a comparison, the effect that Instagram hashtags have on boosting discoverability is a lot like how keywords can improve your SEO (search engine optimization). . You can use them for community-building, sourcing user-generated content (UGC), running campaigns, researching your audience, and more. .

SEO 132

SEO Instagram Hashtag UGC 132