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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

Campaign 165
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. 78% of people wish they could have a text conversation with a business. A Prime Opportunity Within a Mobile-First Landscape. P2P Texting stats from Hustle.

Strategy 209
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3 Influencer Marketing Metrics To Track In Your Next Holiday Campaigns

Keyhole.co

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52
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The Importance of Local Activation on Social Media: India

Mindjumpers

Recently, the Prime Minister of India, Mr. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media. Unique Mobile Users: 590 million – a penetration rate of 46%.

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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada. So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.”

Brands 130
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign.