Create a Meta Custom Event That Combines Time Spent and Scroll Depth
Jon Loomer
FEBRUARY 15, 2023
I’m not going to go into it here, but Meta’s ignorance of quality traffic activity is maddening. We’re going to use the Trigger Group trigger type. In the example above, we have 182 1-day click Quality Visitors compared to 801 landing page views (23%). Quality traffic with Facebook ads is the Holy Grail.
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