Sprout Social

MARCH 19, 2024

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.” Channel Goals.

Social Media 155

Social Media Strategy Content Template 155

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 95

Social Media Focus Group Aggregator Research 95

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 165

Social Media Strategy Template Templates 165

Mindjumpers

NOVEMBER 23, 2012

They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean? Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Jon Loomer

JANUARY 8, 2020

If you are optimizing for conversions, for example, your ad set will need to generate around 50 conversions during the initial seven-day period to exit the Learning Phase. If you have multiple ad sets, the number isn’t aggregated. Four different ad sets, by country grouping. Used Campaign Budget Optimization.

Facebook 174

Facebook Campaign Aggregator Advertising 174

Sprout Social

DECEMBER 18, 2018

LinkedIn, for example, is expanding it’s share with broader access in its audience network and the unique opportunity to target specifically around the workplace. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. As mentioned earlier, aggregating data is only half the battle.

Strategy 98

Strategy Aggregator Overview ROI 98

Sprout Social

JULY 6, 2022

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Check out some examples of how other brands use social media intelligence to create tangible change.

Social Media 116

Social Media Sentiment Survey Marketing 116

Koka Sexton

MAY 14, 2011

Greteman Group. Alumni Blog Aggregation Additional Terms. Public Web Participation Guidelines. General Services Administration (GSA). Social Media Policy. Gibraltar Associates. Associates Social Media Policy. Blogger Policy. Social Media Policy. Harvard Law School. Terms of Use. Headset Brothers. Social Media Policy. Hill and Knowlton.

Policies 111

Policies Social Media Examples Liveworld 111

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

The Realtime Report

JUNE 21, 2019

Customers who respond with a 0 to 6 are grouped as detractors who can damage a brand and impede business growth. Customers who respond with a 7 or 8 are grouped as passives who are reasonably satisfied, but still vulnerable to being swayed by the competition. Customer Satisfaction (CSAT). Customer Churn Rate.

Metrics 79

Metrics Aggregator Price Loyalty 79

agora pulse

MARCH 25, 2020

Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Check your pinned posts on Twitter and Facebook as well as Facebook Group(s) to ensure they’re not tone-deaf. Check and potentially pause any scheduled content.

Social Media 199

Social Media Social Media Management Issues Team 199

Likeable

NOVEMBER 30, 2021

Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in. Each also has an example from a made-up baked goods brand called Confectionery. Ideation: Coming up with fresh ideas every week isn’t easy. Step 1: Define Audiences.

Social Media 83

Social Media Content How To Module 83

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 13, 2023

In Sprout, I find examples of successful moments that helped us achieve our goals. We have a host of marketing managers for each [Atlassian] product and they each have their own group within Sprout. Her example is just one testament of the collaborative workspace tools that customers tell me they enjoy when using Sprout.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

APRIL 27, 2022

For example, a URL shortener would convert a long URL like. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. View aggregated metrics in the dashboard.

URL 105

URL Engagement Domain Name API 105

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. For example, a travel agency aiming for increased bookings might set a SMART goal like “Generate 25% more website visits driven by social media within Q1 2024.”

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) This often overlooked group can provide key insights to help you speak with authority on your customers’ pain points. An example buyer persona.

Data 141

Data Social Media Sentiment Team 141

Sprout Social

MAY 23, 2023

And 82% of that group report that those tools have already driven positive results. For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis. For you, that means less time aggregating data, and more time acting on it.

Team 135

Team Social Media Management Skills Trends 135

Jon Loomer

MARCH 14, 2021

As you can see in the example above, hidden events are grayed out and won’t allow you to see or configure them. And because they all fall under the same domain, they need to be included within the same group of eight configured events. These can’t be seen (obviously), configured, or optimized for.

Eventful 215

Eventful Facebook Conversation Issues 215

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Invest in groups. Instagram algorithm.

Organization 108

Organization Flipboard Social Media Company 108

Social Media Marketing

MAY 7, 2020

The scale and multifaceted nature of your errand can influence what kind of groups you are in touch with. Identify the location of both Groups Zone, region, territory! Before you start asking about neighborhood site piece associations and advisors, you need to format your necessities. It works the other way, also.

Fashion 90

Fashion Organization SEO Sites 90

Convince & Convert

APRIL 10, 2018

This information can help pair them in a meetup group that is beneficial to them. Here’s an example of Social Media Examiner awarding a year’s subscription to a sponsor’s service. Depending on the size of the event, host multiple meetups for attendees to gather for dinner and hold meet-and-greets. It’s too distracting.

Eventful 156

Eventful Social Media Conference Hashtag 156

Sprout Social

JANUARY 30, 2023

Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy. CAVA #sweetpotatoes ♬ original sound – CAVA In this example, Cava recognized their error and shifted accordingly, a key pillar of any customer-centric approach. cava Wait for it ?‍? Engaging in empathy with ban.do

Examples 115

Examples Brands How To Aggregator 115

Convince & Convert

NOVEMBER 3, 2014

Here’s a taste of the kind of interesting examples that are in Youtility for Real Estate. For most real estate professionals, this group—which is by far the largest—is invisible and off-limits because most real estate marketing has nothing to offer this category of potential client. Youtility at All Stages of the Funnel.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Likeable

SEPTEMBER 24, 2019

Try some of these classic examples on for size: In order to appear native on the platform, Twitter forces brands to loosen their collars and break the fourth wall, interacting with users as if they were users themselves, and participating in “the culture.” Staying on the Pulse of Culture. Knowing Its Place.

Twitter 80

Twitter Airlines Aggregator Meme 80

Harp Interactive

OCTOBER 9, 2009

Experiment with Flickr and/or YouTube groups to build media for specific events. Marvel Comics raised my impression of this with their Hulk statue Flickr group). Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

JUNE 24, 2014

I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising. Channels, competitors, etc. Facebook and Instagram are more personal and consumer focused.

How To 168

How To B2B Social Networking Apple 168

Convince & Convert

APRIL 10, 2018

This information can help pair them in a meetup group that is beneficial to them. Here’s an example of Social Media Examiner awarding a year’s subscription to a sponsor’s service. Depending on the size of the event, host multiple meetups for attendees to gather for dinner and hold meet-and-greets. It’s too distracting.

Eventful 109

Eventful Social Media Conference Hashtag 109

Convince & Convert

MAY 10, 2016

Here’s an overview of Omni-Social: The original “social media” consisted mainly of brand-owned channels like the old-school HOG ( Harley Owners’ Group ) community built and facilitated by Harley-Davidson. The audience aggregation on Facebook (in particular) and other platforms is simply overwhelming.

Communities 60

Communities Aggregator Social Networking Organization 60

Jon Loomer

JULY 9, 2015

Audiences: This aggregates all of your Custom Audiences, Lookalike Audiences and Saved Audiences. Account Groups. The new side navigation has icons only representing the campaign, ad sets and ad groups. Previously, the navigation items were buried within one of a couple of drop-downs at the top. Nothing new here.

Facebook 114

Facebook Real Estate Overview Campaign 114

Pixlee

JUNE 6, 2017

It’s the “group” mentality that tells you, if other people are doing it, I might want to do it. Here are five examples of social proof that help to convince the everyday consumer when making purchasing decisions: Celebrity endorsement: Celebrities get all the press. Social proof is when someone else validates your opinion.

Badge 42

Badge Marketing Aggregator Influencer 42

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Build trust and satisfaction with customer service and support.

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

MARCH 13, 2019

A little while ago, we added a button on our blog that points to our ” Marketing Mavens ” LinkedIn group. From the examples above, you should see that they can have compounding and cumulative effects that lead to consistent traffic and lead volume growth . It works the other way too. That’s not a good answer.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. 6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader.

Tools 206

Tools Social Media Lithium Sysomos 206

Jon Loomer

MAY 10, 2016

A travel website can now dynamically show ads for a hotel or group of hotels based on travel intent. For example, if a user is browsing hotels in a certain destination, advertisers can show other hotel options in that same location. Aggregate values: Total amount someone has spent.

Hotels 113

Hotels Travel Facebook Advertising 113

Kikolani

AUGUST 6, 2012

These are mostly a great group of marketers, but as with any income producing activity, you will always have to use common since. I have a great Skype group for marketers, where we all help one another, with anything you ned help with. From there WordPress has already included one ping aggregator. Really Simple Syndication.

Syndication 122

Syndication Aggregator CPM CPC 122