4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. good recent example of this was Target’s teen pregnancy discovery.
Facebook Audience Insights: 5 Groups You Should Analyze
SEPTEMBER 25, 2015
Activity on Facebook. Along the way I’ll provide examples of what I’m seeing… There are 5 main audiences you should analyze using Facebook’s free Audience Insights tool… Click To Tweet. Monthly Active Users. While I just hit 100,000 total fans, nearly 6,000 of them were not active during the past 30 days. Most Common Age Group is 25-34.
8 Best Practices for Collaborative Blog Groups
JUNE 15, 2010
Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. This should be the most obvious and important use of a private blog group. Therefore, one of the most important way a multi-author blog group could be used is to encourage all contributors to help push posts on social media. link].
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? adenin Facebook Page Social networks High Tech United States Meryl K. Evans adenin TECHNOLOGIES Inc. Adenin Twitter Microblogging / Microsharing High Tech United States Meryl K. Whittemore ePi Tech Inc.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications. would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor! Happy Halloween! Petco’s Make A Scene Halloween Photo Contest. Seems crazy, right?
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
Below are a set of recommended, baseline social media metrics, developed and maintained by an interagency working group of the Federal Social Media Community of Practice. The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. Part 2: How to Use the Metrics. ” 2.
Is Your CEO on Facebook Live?
JUNE 16, 2016
The social network provided the following examples of business leaders who communicate via Facebook: Beth Comstock , GE. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Facebook Web Video AOL BeOmni.com Beth Comstock Brad Jakeman CEOs Chobani Craig Mullaney daily active users DAUs Devin Wenig Doug Mcmillon ebay Edelman Facebook Live Fortune 500 GE Global Business Leaders Hamdi Ulukaya hp Indra Nooyi Jeff Jones Live Streaming Live Videos Loic Le Meur Marcelo Claure Meg Whitman Pages PepsiCo Richard Edelman sprint Steve Case Target Walmart
The Social CEO (or Lack of)
Ignite Social Media
MAY 18, 2016
To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO. Great group of students, @ChancellorFolt ! “The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire.
Social Media Insecurity: What to do When Online Activity Affects.
Techipedia: Tamar Weinberg
AUGUST 18, 2010
Social media is about helping one another and building real strong friendships, usually around a certain interest or activity. If my actively engaged social media colleague James posts a photo of his young son Harold on his Facebook page, James might expect comments by me and other peers who may not know the mother of that child. An example. Meanwhile, I did my uncle proud.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, SxSW took place more than three months ago in Austin, Texas, but the event’s Twitter and hashtag are still alive and pushing out engaging content to continue conversations. By Steve Randazzo. Post-event Engagement Tool.
Best LinkedIn Guides, Tips and Tactics of 2011
MARCH 21, 2012
And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon. Influence in social media: how to find the top bloggers by blur Group. Looking for examples of social media success to emulate? What to do? But 44.24
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Owned media activities include store signage, product packaging, website and blog content, and press releases. Image via CreativeMarket.com.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
Here are some real-life examples and I am sure you can find others when you start thinking this way. Collaborate with your customers. I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. Activating brand advocates. Improved Customer Support.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Report: CMOs Eager To Integrate Social Tools by MediaPost Online Media Daily Gavin O’Malley reports that chief marketing officers have embraced social media: “From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.” Or that 73% of U.S. ” Nearly a quarter prefer video content to text.
Working with Social Media Data: Activity
JULY 26, 2012
All of these treat social media as data, but social media generate at least three types of data : content, activity, and people. This time, let's talk about activity. What is activity data? Activity data is just what it sounds like: data about the behaviors of people as they use social media. There's little ambiguity in clicking on a Like button, for example.
The HB477 Working Group and Making Utah a Little More Open
Stay N' Alive
MARCH 21, 2011
I'm going to be joining the Utah State Senate-sponsored working group, aiming to bring Utah's open records laws into the 21st century. What you may not know is that I actively choose which of my updates actually go out to Twitter. Then, legislators should be able to actively pick and choose items that do not go public when the privacy of an individual is at stake.
How Social Media Has Changed the Hotel Business
NOVEMBER 2, 2010
Yes, here are a few examples: Our marketing budget now has a line item for social media. We’ve hired an intern to help support social media activities. For example, we posted a video clip of “Transformers 3” that was filmed here at the hotel. Our hotel management company, West Paces Hotel Group , gives us great flexibility and autonomy to manage our social media program.
How to Create Sharable and Engaging Wall Photos on Facebook
JULY 11, 2012
Brisk Iced Tea is a good example of this. Know your target group. How to Actively Use Facebook Post Insights to Improve Your Community Management. Community Management Facebook audience brand creative dimensions engaging fan photos identity image message outside the box sharable Target group user-generated content wall photosSend a clear message. Keep it simple.
The Murky Nature of Internet Vigilantes
MAY 28, 2013
Here’s an example: In 2011 a Reddit community member spearheaded a campaign against an online scammer. Nowhere is this more evident than private groups and communities who act on their own. There were a couple of cases where the wrong was very real, most notably with BP’s Deep Horizon oil spill. I’m still rather proud of the response, CitizenGulf activism.
News Sites on the New Digg: Who is Active, Who is Gaining Followers?
AUGUST 4, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on the New Digg: Who is Active, Who is Gaining Followers? For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Time appears to have the most active profile. But how will users respond to the new format? Congratulations!
Working with Social Media Data: People and Groups
JULY 30, 2012
Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. As I mentioned in the introduction post, the boundaries between categories aren't absolute, so you could look at much of the data that does into an analysis of people as either content or activity data.
How to Know if You’re Spread Too Thin in Social Media
Convince & Convert
MARCH 30, 2013
In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. social media strategy altimeter group edison research social media resources social networks social proliferation tom websterImage by BigStock.com. Why, specifically, are you on Pinterest?
An Interview with Sean Geehan, CEO and Founder Geehan Group
Buzz Marketing for Technology
JULY 7, 2010
Compare that to a $7 Billion B2B company like Celestica for example, which has only 100 customers. Oracle, Wells Fargo (commercial group), HCL, and Intesource to name a few. This ensures marketing budgets and activities are aligned with your business goals. I met Sean at a recent ITSMA Marketing Leadership forum. Everyone gets excited when a new customer is signed. Digg this!
Sharing and Collaboration
JUNE 10, 2013
Last week, my friend Jeremiah Owyang and the Altimeter Group team released a major study called The Collaborative Economy that drove this point home. Whether the business is B2B or consumer expensive investments can be made accessible to larger groups of customers though community-based economics. It’s a primary example of using technology to empower a collaborative experience.
Want to Friend Me on Facebook? Please Use My Public Page or.
Techipedia: Tamar Weinberg
JANUARY 12, 2010
Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Today, my 1,508 Facebook connections are broken into the following categories: Extra-curricular Programs refer to friends I met on vacation, through summer programs, or though other related activities. Jay a.k.a.
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums. Examples. examples.
Business Lessons from the Woodtick Theater
AUGUST 1, 2011
That depends on the type of business you’ve got, but a few tactics include producing an email newsletter that’s worthy of forwarding, including social sharing buttons on your blog and website, being active in social media, having a presence on review sites like Yelp (if applicable), or even developing a formal referral program with discounts or other incentives.
Should your online community be open or closed?
SEPTEMBER 2, 2015
Community appears more active. ● New members can participate immediately without having to join closed groups. For example, board debates or committee work. ● Too many posts that are irrelevant to an individual user can make the community appear less valuable. Groups can conduct sensitive business or work projects without outside interference. When to Use Open Spaces.
4 Reasons to Use Social Enterprise Networks for Business
AUGUST 3, 2012
Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. Salesforce surveys, for example, show Chatter reduces email 30 percent and meetings 27 percent. Social enterprise platforms use shortcuts that make relevant conversations easier to find (using the #keyword, for example).
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
For example, “How-To: Speed Up Your WordPress Site.” Another example, instead of using “Craft An Effective Blog Post,” here the title is “12 Most Creative Ways To Craft An Effective Blog Post.” In a lot of cases, messages are better delivered with examples. If you can write a blog post as if you’re talking to only one person, for example, then both of you will enjoy it.
Never Miss Important Social Media Updates
The Social Media Hat
MAY 16, 2016
NETWORKS : Facebook , Twitter , Instagram , LinkedIn , Google+ , Vine , YouTube , Pinterest , Blab , Periscope Facebook Notifications On Facebook, you can get notifications for individuals, brand pages, events, groups and specific posts, giving you a great deal of control over what you get notified about. Click on Close Friends in the left sidebar Favorites grouping. even competitors.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Is all that social media activity paying off? You may also need to monitor particular topics, which may have conversations around groups of different keywords. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. We have shown an example of an alert where there is a break-out post.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Advertisers have also taken notice of the larg e and active user base, having spent millions of dollars on the platform in 2015. Seriously. They are awesome. photo credit ).
Look at That, a Google+ Audience That is Largely Female
JULY 10, 2012
For example, take a look at the +1 Audience Report from the Google Webmaster Tools profile of a major fashion site. Women are the strong majority in every age group: Now for a fashion magazine site with a largely female readership that is hardly surprising. The demographics of Google+ are typically described as predominantly male and young. Women’s Site. Food Site. Entertainment Site.
How to Use LinkedIn to Become a Networking Superstar
APRIL 6, 2015
As the Internet buzzes with social media activity, knowing where to network can be a challenge. Get Into LinkedIn Groups. Join groups on LinkedIn and start a conversation or comment on topics relevant to your niche. You will find groups by by clicking on “Interests > Groups” from your profile or searching keywords to identify groups with similar interests.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). For example, there’s no need to be bound by Twitter’s 140-character limit on other networks. Image credit: BundlePost.
10 Ways to Strategically Grow Your LinkedIn Connections
Social Selling Masters
MAY 30, 2016
Here is a link to examples. Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. Note that not all users who viewed your profile can be identified as some may have chosen to activate their privacy settings.
3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media
MAY 26, 2016
It makes sense seeing as both social networks have the largest active audiences of the group according to this study. Here’s an example: A cool way to potentially further increase the success of links on Facebook could be to create specific headlines and descriptions for your post. Here’s how it broke down… How have brands been sharing to social media. Maybe.
Four Tiers of Successful Business Innovation
SEPTEMBER 14, 2015
But you must have a core group of individuals who have this desire in their DNA. The Group Dynamics of Business Innovation. Beyond the individual is the group. An innovative individual will easily be squashed if the group culture doesn’t support and reward business innovation. There are many reasons why innovation might be stalled at a group level: Fear.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
Tip #3: Before deciding which social media channel to be active on, work out a clear and implementable plan. billion people using the site each month, 665 million active users each day, and generates up to 645 million local business page views per week, Facebook has proved that its popularity amongst users is here to stay. That is the million dollar question I get asked ALL the time.
Local TV News Teams Having Fun with Pinterest
MAY 30, 2012
Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations. In preparing for the Pinterest portion I took a look at the pinning activity of local TV news teams. Many stations are not yet on it and among those that are activity and engagement is fairly low. Related posts: NBC Targets Local Markets on the New Digg. Social Media