Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

Influencer 112

Influencer Retail Marketing Discount 112

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Here’s the rest of that conversation.

B2B 306

B2B Influencer Platform SMS 306

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1. Image via Khoros 9.

Social Media 145

Social Media Hubspot Statistics Survey 145

Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. For weeks before its July release, the movie seemed to be all anyone was talking about. But few have captured the zeitgeist quite like Greta Gerwig’s Barbie.

Social Media 239

Social Media Meme Fashion Trends 239

Ignite Social Media

FEBRUARY 13, 2024

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. Calls to action or instructions to connect on social media can eat up valuable airtime.

Analysis 157

Analysis Hashtag Sports eBook 157

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. Liquid Death’s edgy name, mockery of mainstream marketing, and heavy metal aesthetic cultivated a distinct anti-establishment vibe targeted at younger consumers.

Social Media 91

Social Media Marketing Proposal Case Study 91

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Hard” is relative.

Newsletter 218

Newsletter Project Aggregator Team 218

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

Analysis 98

Analysis Social Media Strategy Meme 98

Jon Loomer

FEBRUARY 7, 2022

When Meta first discussed removing detailed targeting options, the focus was on targeting related to sensitive topics, “such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.” Social Media Examiner.

Facebook 212

Facebook Course Advertising Organization 212

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. In a typical year, running social media for a brand account is complex.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Define your social media goals Not everyone is on social media for the same reason.

Social Media 121

Social Media Tips HootSuite Marketing 121

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. However, the impact on brands involved in influencer marketing varies widely. Related Posts 32 Signs You Might Be a Social Media Marketing O.G.

Trends 96

Trends Brands Fashion Influencer 96

Ignite Social Media

MARCH 18, 2024

Their social media presence is truly in a league of its own. So how have they built such a commanding social media empire? Build Trust to Earn Creative Freedom One of the foundational keys to Duke’s social media dominance is the level of trust and autonomy Dave has earned from leadership over his tenure. With over 5.4

Social Media 96

Social Media Marketing Nielsen Resources 96

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. Imagine a VR experience where you not only watch but also participate in a NASA space exploration mission, learning about space in a highly immersive way.

SEO 103

SEO Trends Education Embedding 103

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Social Media. Create A Website And Blog.

Tips 182

Tips Marketing Loyalty Hotels 182

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. It’s all about building meaningful relationships with the right people. Catch all episodes here.

Startup 117

Startup Travel Insurance Apple 117

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106

Analysis Sentiment Marketing How To 106

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content. However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. We are sharing our top picks for most inspiring and engaging social media posts over the past month. It is adorable and relatable, and we love that it links to a Facebook Group where other customers can share their photos.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

APRIL 16, 2024

Social listening queries allow marketers to keep their finger on the pulse of what’s happening online. For example, if a marketer at Sprout Coffee Co. It will automatically suggest related keywords based on the keyword you initially provide, so you can get the insights you’re looking for even faster.

How To 99

How To Sentiment Template Templates 99

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Social media doesn’t replace your existing selling or relational tools.

Skills 197

Skills Groups Groups LinkedIn 197

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention.

Engagement 106

Engagement Tips Loyalty Metrics 106

Audiense

NOVEMBER 1, 2023

So much of marketing is about making the case for why your business and products are worth choosing. But the things you say about yourself are never quite as powerful as when a third-party talks about you. That’s part of why PR (public relations) is so important for B2B (business-to-business) companies.

B2B 78

B2B Metrics Industry Company 78

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. Nano & Micro-influencers for DEI Marketing. Be Small & Focused.

Influencer 165

Influencer Marketing B2B Authentication 165

Convince & Convert

JANUARY 4, 2024

billion users on social media right now with most users spread out across 5-6 platforms. It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. sounds basic, but is often a step skipped by brand and content marketers alike. There’s an estimated 4.9

Trends 146

Trends Brands Airlines Energy 146

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Advertising 107

Advertising Social Media Strategy Tools 107

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Public relations through a new lens.

Statistics 108

Statistics Skills Analytics Press Release 108

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

OCTOBER 19, 2023

Because modern buyers aren’t shy about unfiltered criticism, praise and feedback. How do people feel about you versus your competitors? This is where something like social media sentiment analysis can really save the day. Keeping a pulse on what people are saying about your brand might be a no-brainer.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 103

Hashtag Analytics LinkedIn Content 103