article thumbnail

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

Top five: Messaging gets a lot more engaging. Dec 03, 2017. Dec 03, 2017. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. Dec 03, 2017. Dec 03, 2017. It’s all about getting users more engage in messaging (see above item). Dec 03, 2017.

article thumbnail

Is Twitter in 2017 Even Worth the Trouble?

Convince & Convert

Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. New research from our partners at RivalIQ found that the average engagement rate on Twitter for brands is now 0.049%. engagement behaviors.

Twitter 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Good Engagement Rate?

Oktopost

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager. Teach New Dogs Old Tricks, 2017. Wired to be Wowed, 2014.

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge. Influencers and brand.

article thumbnail

Online Marketing Trends & Strategies For 2017-18

Social Media Marketing

We are already in 2017, but it's not the end yet. Marketers create engaging content to make their customers act upon it as it generates conversions. In 2017 we can see more improved versions of native advertising used to grab consumer's attention. Good Luck for 2017-18. It is one of the oldest marketing trends.

Trends 117
article thumbnail

How Social Media Changed in 2017

Ignite Social Media

But before we get too far down the path of anticipating what is going to happen this year, let’s take a quick look back at some of the big changes that took place in social media in 2017. 2017 was a big year for messaging platforms, specifically those owned by Facebook. Messaging Took Off. monthly users. We would be happy to help !

article thumbnail

#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

A4: Sessions/uniques and pageviews are still important, but they’re losing ground to real engagement stats. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content. It all depends what they are looking to accomplish. If they want to measure brand recognition #measurepr.

Content 188