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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Now deep into ad msmt @abxindex.

Research 193
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#measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017

Waxing UnLyrical

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn #measurePR Recap (September 2017): Celebrating AMEC Measurement Month 2017. Wouldn't you like to be in her kitchen?

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#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

Johna Burke , Executive Vice President of BurrellesLuce, AMEC North America chair, 2017 AMEC lifetime fellowship award recipient, and member of the PR News Hall of Fame, and. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 209
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In 2017, Look to the Rainbow

Waxing UnLyrical

About four years ago, I wanted to start doing custom holiday cards, featuring “Cartoon Shonali” and the Birdie, whom many of you may recognize as my homage to Twitter, because of how that particular platform introduced me to the wonders of the social space. Twitter Facebook Google+ LinkedIn In 2017, Look to the Rainbow.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

For the past decade, Twitter has (most often) been ranked as #2. And if it is, can Twitter hold onto that spot? And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Is that still the case? Image credit: Akshar Dave on Unsplash. On the Other Hand.

B2B 348
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#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Many in biz obsess over WHAT to post but skip over WHY they post.

Content 188
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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

So of course, I immediately asked them to be guests on an upcoming Twitter chat … and that happened to be last month. Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings.

Research 183