Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We Set a new standard.

Brands 137

Brands Authentication How To Apparel 137

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

The Social Media Incubator

FEBRUARY 2, 2015

The sentimental factor. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor. If we’ve learned anything here, it’s that the best marketing strategies appeal to a wide audience and make a special connection. Starting Feb.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Sprout Social

APRIL 21, 2020

Before publishing that Instagram post or chiming in on the conversation, here are three things social marketers should know about how their brands approach sustainability on social media. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

NOVEMBER 19, 2018

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Using Sprout’s listening data to hone in on Twitter conversations during Black Friday and Cyber Monday for 2015, 2016 and 2017, Sprout found there’s no shortage of chatter around these special shopping days.

Retail 109

Retail Sentiment Project Instagram 109

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

Marketing 58

Marketing Apple Advertising Analytics 58

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

Social Media 60

Social Media Brands Case Study Film 60

Twist Image

MAY 21, 2016

This was the general sentiment not all that long ago. It polluted the Facebook experience, and was pushing people away from the platform because they believed that Facebook was becoming less about friends, and more about being marketed to. content marketing. digital marketing. digital marketing agency. engagement.

Facebook 64

Facebook Marketing Instagram Metrics 64

Convince & Convert

DECEMBER 9, 2015

Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. For the first time this year, the study also surveyed consumers to see how they feel about Sponsored Social—a sentiment that has never been measured in the industry.

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Sample Samples Survey Study 60

Convince & Convert

OCTOBER 5, 2015

Looking closer, the moment that news of the partnership broke, positive sentiment peaked with 160 mentions of Virgin in the media: What does all this mean? Edward Snowden (@Snowden) September 29, 2015. Tim Huelskamp (@CongHuelskamp) September 25, 2015. “Cross promotion” success, right? Edward Snowden Joins Twitter.

Twitter 60

Twitter Airlines Sentiment Press Release 60

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. The 2015 inaugural campaign netted a 7000% increase in social impressions and more than 2.7 By 2019’s iteration, that had increased a respectable 66% to 259K uses.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 129

Video Social Media How To Trends 129

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

UGC 60

UGC Sentiment Exercises Issues 60

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Is this purely a social media initiative, or is it one that’s implemented across all marketing channels? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Case in point, the Chipotle E Coli outbreak in 2015. The right crisis management tool also helps with: Analyzing brand sentiment.

Press Release 95

Press Release Banking Reputation Marketing 95

Ignite Social Media

AUGUST 15, 2016

According to an article on the subject in The New York Times , Facebook’s ad revenue in 2015 came in just short of a cool $18 billion (gulp, billion) that generated $3.69 Hopefully it does roll out in the not-so-distant future as sentiment thus far has been very positive. billion in profit.

Twitter 60

Twitter Facebook Instagram Sentiment 60

Buffer Social

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work.   What specific strategies or marketing techniques did you employ to attract your first customers or clients? So dang true.

Project 94

Project Software Small Business Energy 94

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time.

Content 60

Content How To Tumblr UGC 60

Twist Image

JANUARY 25, 2017

Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one: "everything is digital!" Brands do believe that a strong marketing agency should have strong digital marketing chops.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015. According to Ian Stewart, VP of global marketing at Converse, it won’t.

Communities 60

Communities Case Study Tumblr Campaign 60

Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. Let’s take a look at McDonalds.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” How: Sentiment analysis on the mentions. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Twist Image

AUGUST 27, 2016

advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. ad market climbing 4.9% The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. Overall, Warc says digital media will achieve near the same dollar value of the TV ad market this year - and rising above TV next year."

Advertising 40

Advertising Startup Analytics Sentiment 40

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Donkor: “I sit in the main social media team, which is part of our marketing and communications department. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). content marketing. digital marketing. digital marketing agency.

Mobile 40

Mobile Brands Yahoo Banking 40

Sprout Social

JUNE 16, 2016

The platform is proving that engaging through photos and imagery is becoming increasingly more popular and important for marketers. In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The same creative principles that apply to any marketing channel should be applied.

Instagram 40

Instagram Tips UGC Hashtag 40

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Content is a huge piece of your social media marketing strategy , but creating powerful content that deliver results require data. Select Twitter Listening.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

MAY 2, 2023

Insight into your market, the wants driving it and the needs holding it back – what prospects are getting from competitors, and what they’re not getting from you – and how to ensure you’re never too far from their thoughts when the conversations are relevant to your industry. By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Writtent Blog

MAY 15, 2021

One key strategy is the development of environmentally credible and marketable forest carbon offsets resulting from the creation of the Conservancy and Biodiversity Areas. But our cultural resistance to sentiment is all inclusiveour cynicism crosses all genders, all ages, all classes. President Obama has said that more U.S.

Insurance 40

Insurance Policies Company Publishing 40

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

Campaign 136

Campaign Social Media Collaboration Apple 136

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Content planning Marketing without a plan is like cooking without a recipe. Sentiment labels Buffer uses machine learning to identify specific types of comments that might need your attention; negative comments, comments about order/sale, and questions.

Features 84

Features Sentiment Analytics Statistics 84

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112