Sprout Social

NOVEMBER 19, 2018

Using Sprout’s listening data to hone in on Twitter conversations during Black Friday and Cyber Monday for 2015, 2016 and 2017, Sprout found there’s no shortage of chatter around these special shopping days. Of the Twitter posts analyzed on Black Friday and Cyber Monday, about 25% had a discernible positive or negative sentiment.

Retail 109

Retail Sentiment Project Instagram 109

Convince & Convert

OCTOBER 5, 2015

Looking closer, the moment that news of the partnership broke, positive sentiment peaked with 160 mentions of Virgin in the media: What does all this mean? Edward Snowden (@Snowden) September 29, 2015. Tim Huelskamp (@CongHuelskamp) September 25, 2015. “Cross promotion” success, right? Edward Snowden Joins Twitter.

Twitter 60

Twitter Airlines Sentiment Press Release 60

Convince & Convert

FEBRUARY 26, 2015

pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These will help you narrow down on the keywords that are driving conversations in your industry while providing deeper insights on conversation volume, sentiment and more.

Brands 136

Brands Authentication How To Apparel 136

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. These little icons allow users to convey complex ideas and emotions quickly and accurately.

Tips 119

Tips Marketing Press Release Influencer 119

Waxing UnLyrical

DECEMBER 11, 2015

or use software that tags sentiment &tracks competitors #measurepr. The 2015 Complete guide to Public Relations tools via Prezly. In addition the following tools and resources were mentioned: Cision. Google Analytics. Platform analytics (e.g. Facebok, Youtube, Twitter). The GA PR Dashboard developed by Sally and Tinu.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Social Media Strategies Summit

FEBRUARY 27, 2020

Pinterest was early to the social commerce game, releasing Buyable Pins in 2015 and growing this feature to over 60 million pins in the first 6 months. So while Facebook and Instagram have both invested heavily in shopping features, Pinterest is clearly winning the commerce game. 4 Social Advertising Spend will Diversify.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report. Get our Definitive email newsletter.

Sample 60

Sample Samples Survey Study 60

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. By 2019’s iteration, that had increased a respectable 66% to 259K uses.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Talkwalker SM

APRIL 26, 2016

For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph. Social listening can also inform when a brand should join a conversation.

UGC 60

UGC Sentiment Exercises Issues 60

yMarketingMatters

DECEMBER 6, 2015

2015 State of Sponsored Social : A new study from Izea conducted in partnership with Halverson Group and The Right Brain Consumer Consulting shows that 52% of companies now have a stand-alone social media budget for advertising and find advertising on social media to be one of the top three most effective marketing investments they make.

Social Media 100

Social Media Sentiment Study Advertising 100

Ignite Social Media

AUGUST 15, 2016

According to an article on the subject in The New York Times , Facebook’s ad revenue in 2015 came in just short of a cool $18 billion (gulp, billion) that generated $3.69 Hopefully it does roll out in the not-so-distant future as sentiment thus far has been very positive. billion in profit.

Twitter 60

Twitter Facebook Instagram Sentiment 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Sprout Social

APRIL 19, 2022

You can hone-in on sentiment and customer feedback to determine how you can build—or strengthen—your conversational marketing strategy. Adidas first launched their WhatsApp marketing strategy back in 2015. With Sprout’s Social Listening tool , you can build a deeper understanding of your audience. Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. These little icons allow users to convey complex ideas and emotions quickly and accurately.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Using social listening can help you easily identify the overall sentiment of your incoming messages, and quickly find both positive and negative comments. How many views does a video need to be considered viral? Create a communication chain.

Video 128

Video Social Media How To Trends 128

Audiense

MAY 16, 2016

— Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. — Porsche (@Porsche) September 28, 2015. — Porsche (@Porsche) November 18, 2015. Porsche wins the 2015 24h of Le Mans for a record 17th time.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

DECEMBER 4, 2015

Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. beatsbydre #GetBeats pic.twitter.com/a4bU4PRrT9 — Karli Henriquez (@karlihenriquez) November 28, 2015. Create Memorable Experiences.

Content 60

Content How To Tumblr UGC 60

Convince & Convert

NOVEMBER 16, 2015

Discovering social content at the venue can help marketers find user-generated content to share, analyze event sentiment, and identify any safety or security threats. See how Sports World Chicago used location data to strategically target Cubs fans during the 2015 post-season run. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Twist Image

NOVEMBER 22, 2017

Back in 2015, I published an article titled, Disruption, Disruption Everywhere , that listed out the many industries that were now deploying digital marketing services. Walter Thompson Corporation ) and r ebranded as Mirum in 2015 to build one of the largest digital marketing agencies in the world.

Marketing 58

Marketing Apple Advertising Analytics 58

Proactive Report

FEBRUARY 3, 2015

Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl. Let’s take a look at McDonalds. Content Marketing Online PR digital PR likeagirl mcdonalds.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Twist Image

JANUARY 25, 2017

The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." Since launching in 2015, over 200 brands are available, and consumer are using it. Let's not call it Digital Marketing anymore." It's a smart play.

Retail 40

Retail Sentiment Applications Mobile 40

Buffer Social

NOVEMBER 7, 2023

” sentiments are oft-repeated: they’re true. The next year (2015), I grossed $32,000, which matched what I had been earning full-time. It feels like such a cliché when I say that—like I “ mommy tracked ” (I loathe that term, by the way) myself in my own business. So dang true.

Project 94

Project Software Small Business Energy 94

Twist Image

MAY 21, 2016

This was the general sentiment not all that long ago. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. Brands will have to leave Facebook. . It was a veritable free-for-all for a long time.

Facebook 64

Facebook Marketing Instagram Metrics 64

Sprout Social

APRIL 21, 2020

And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Based on this, it’s little surprise online trends show search terms for sustainable fashion have skyrocketed in the past five years and backlash to fast fashion is growing fast.

Retail 104

Retail Trends Fashion Marketing 104

Twist Image

AUGUST 27, 2016

The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. It represents over 20% of nominal global GDP and 17% of gross world product.

Advertising 40

Advertising Startup Analytics Sentiment 40

Sprout Social

APRIL 15, 2024

Case in point, the Chipotle E Coli outbreak in 2015. The right crisis management tool also helps with: Analyzing brand sentiment. With sentiment analysis , you can automatically monitor if the sentiment expressed towards your brand is positive, negative or neutral.

Press Release 94

Press Release Banking Reputation Marketing 94

Audiense

JULY 5, 2016

Whereas some others are based more around sentiment, so we’ll analyse what’s driving likes and retweets. — Surface UK (@Surface_UK) November 17, 2015. So when I’ve done reports for him we’re mainly looking at how activities convert to click-throughs, and what we think will deliver the best results going forward.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product.

Instagram 40

Instagram Tips UGC Hashtag 40

Twist Image

APRIL 1, 2016

It was an original sentiment, when I started writing about it, well over fifteen years ago. If you want to better understand where Evans' headspace is at, when it comes to mobile, you should also read his piece: 16 mobile theses (from December 2015). Not smartphones, but mobile. This is nothing new. This is not an original thought.

Mobile 40

Mobile Brands Yahoo Banking 40

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? Vince Vaughn, along with the cast of the new-for-2015 movie Unfinished Business. Nevertheless, a little sentimentality and feeling never did anyone wrong. As always, there’s a balance to strike.

Social Media 62

Social Media Engagement Strategy B2B 62

Sprout Social

JUNE 7, 2016

The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Twitter’s 140-character limit no longer applies to DMs. Like : This is used to represent a stand-out Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Oktopost

MAY 2, 2023

Social media monitoring is great for keeping an eye out for those times when you need to be reactive, such as a negative shift in sentiment. Examples of Social Listening Cast your mind back to 2015, and you may just remember a big moment in the world of B2C SaaS. No, although the two terms are sometimes confused.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Unanswered comments summary Above the post grid, you’ll see the total number of unanswered comments for that account, including a breakdown by sentiment - negativity, order, or question. Buffer is so much more than a social media scheduling tool!

Features 84

Features Sentiment Analytics Statistics 84

Writtent Blog

MAY 15, 2021

But our cultural resistance to sentiment is all inclusiveour cynicism crosses all genders, all ages, all classes. For example some warranties are given by the landlord in compliance with the Health and Safety at Work Act 2015 and to act reasonably when considering an assignment of the lease to a third party during the term.

Insurance 40

Insurance Policies Company Publishing 40