Unmetric

SEPTEMBER 19, 2018

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.

Social Media 141

Social Media Hashtag Instagram Meme 141

The Social Media Hat

JUNE 27, 2016

Social Media Get Your Social Media Inbox To Zero. Take Control Over Your Social Media Mentions And Messages. " Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. Why should social media be any different?

Social Media 167

Social Media Notification HootSuite Hashtag 167

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media). Customers change.

Sentiment 135

Sentiment How To Marketing Analysis 135

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars.

Social Media 60

Social Media Brands Case Study Film 60

Social Media Strategies Summit

JANUARY 22, 2021

We also know consumers are spending more time on their devices: over half of web traffic comes from mobile – a trend that’s been on the rise since 2015 – and this trend is projected to increase 25% by 2025. Screentime 2015-present. Source: Smart Insights. Organizations Are Already Seeing Incredible Results.

Strategy 209

Strategy Marketing SMS Mobile 209

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. But Topsy was discontinued by Apple in 2015. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. million social media posts linked to the brand in January.

ROI 84

ROI Influencer Sentiment Tips 84

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Trends 146

Trends Social Media Strategy CSR 146

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Social media has made us experts at just about everything, at least, in our own minds,” says Waldman. Now, it’s the other way around, largely because of social media.

Brands 137

Brands Authentication How To Apparel 137

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. Sprout Social analyzed more than 2.9 ‘Tis the season to bring your social “A” game. More than 2.9

Retail 109

Retail Sentiment Project Instagram 109

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Proactive Report

FEBRUARY 3, 2015

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Positive and negative sentiment can be seen and actions taken immediately, as well as cementing a firm hold on the minds of your customers.

Social Media 40

Social Media Sentiment Hashtag YouTube 40

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. These little icons allow users to convey complex ideas and emotions quickly and accurately.

Tips 119

Tips Marketing Press Release Influencer 119

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. 2015 State of Sponsored Social Report.

Sample 60

Sample Samples Survey Study 60

Rebekah Radice

DECEMBER 5, 2016

.” There’s a lot to learn in looking at past social media trends. Here’s a look at the top trends that could make or break your social media marketing in 2017. My 7 predictions that will rapidly transform how your company uses social media. Omni-Channel Marketing. And the good news?

Trends 60

Trends Social Media Strategy CSR 60

The Social Media Incubator

FEBRUARY 2, 2015

The sentimental factor. In this simple yet genius strategy, an ad was created using the sentimental factor as mentioned before, as well as a little humor. If you want to watch any ads again, click here for a full list of the 2015 Super Bowl commercials. This year’s ad even ends very similarly to the previous year’s.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Ignite Social Media

AUGUST 15, 2016

According to an article on the subject in The New York Times , Facebook’s ad revenue in 2015 came in just short of a cool $18 billion (gulp, billion) that generated $3.69 Hopefully it does roll out in the not-so-distant future as sentiment thus far has been very positive. billion in profit.

Twitter 60

Twitter Facebook Instagram Sentiment 60

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

OCTOBER 5, 2015

Looking closer, the moment that news of the partnership broke, positive sentiment peaked with 160 mentions of Virgin in the media: What does all this mean? Edward Snowden (@Snowden) September 29, 2015. Tim Huelskamp (@CongHuelskamp) September 25, 2015. “Cross promotion” success, right? Can you hear me now?

Twitter 60

Twitter Airlines Sentiment Press Release 60

Social Media Strategies Summit

AUGUST 1, 2019

Founder Emily Weiss believes that everyone, no matter how many followers they have on social media, has the ability to be a walking, talking ambassador for a product or idea. Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015.

Influencer 114

Influencer Examples Brands Fashion 114

Keyhole.co

FEBRUARY 28, 2023

Memes are the best gift to mankind from the social media world. The first thing you might think is: well, they’re visual, and social media is all about visuals! People in the smartphone era are used to sharing memes and using emojis to communicate on social media. Memes are everywhere.

Meme 52

Meme Engagement Strategy Wikipedia 52

Likeable

AUGUST 26, 2019

And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family. Their momager, Lily, said: “We have made so many friends over the years of being on social media.

Influencer 112

Influencer Communities Social Media Instagram 112

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location-based social media data is powerful.

Data 60

Data Conversation Case Study How To 60

Convince & Convert

DECEMBER 4, 2015

To continue the conversation, the company shared the images and stories of customers and employees who decided to #OptOutside on its social media channels, putting a human face on the movement. Simple yet effective, it’s a great reminder that holiday posts can be both sentimental and funny at the same time. highlight to tweet).

Content 60

Content How To Tumblr UGC 60

Convince & Convert

MARCH 5, 2015

This sentiment is brought to life in a video, where Converse tells the story of how Chuck Taylors are an extension of its customers and what makes them unique, noting, “Every scuff, stain and doodle all help shape their story.”. hannah (@ughjinxx) March 2, 2015. .” hannah (@ughjinxx) March 2, 2015. Image via Converse.

Communities 60

Communities Case Study Tumblr Campaign 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. These little icons allow users to convey complex ideas and emotions quickly and accurately.

Tips 60

Tips Marketing Press Release Influencer 60

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Young people are driving the movement.

Retail 104

Retail Trends Fashion Marketing 104

Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

Social Media 62

Social Media Engagement Strategy B2B 62

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Buffer Social

NOVEMBER 7, 2023

I’m fairly active on social media as well. ” sentiments are oft-repeated: they’re true. The next year (2015), I grossed $32,000, which matched what I had been earning full-time.   If and when things are slow, I also find it helpful to reach out to clients and ask for referrals. So dang true.

Project 94

Project Software Small Business Energy 94

Twist Image

SEPTEMBER 4, 2015

There is a sentiment (check out the Net Promoter Score ) that a businesses success is based, primarily, on two things: its customer base and how well it takes care of its customers. So, what does a great business look like in 2015? It's a sentiment that I often hear in boardrooms and hallways at events from brand leaders.

Badge 40

Badge Facebook Sentiment Metrics 40

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. There are many ways to aggregate and inject social media content that go beyond just one social hub though.

UGC 40

UGC Aggregator comScore Bazaarvoice 40