Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Buffer Social

OCTOBER 17, 2017

Posts that are frequently hidden or reported (a sign of low quality). Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement.

List 190

List Facebook Feed Feedly 190

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

JANUARY 25, 2018

Together with our State of Social 2018 report , we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018. User-generated content can help drive reach and engagement. Top 10 social media trends to know for 2018.

Social Media 111

Social Media Trends Report Survey 111

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Sprout Social

DECEMBER 15, 2016

That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. Monitoring the activities and demographic data of our Page followers—particularly, knowing the industries to which they belong and tracking content engagement patterns—has been crucial in managing and evolving our LinkedIn strategy.

Team 40

Team LinkedIn Report Company 40

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. But Topsy was discontinued by Apple in 2015. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. Certainly not in 2015. Prospects expect you to engage with them more actively and personally, and search engines like Google tend to take notice.

SEO 40

SEO Strategy comScore URL 40

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead. So what now? So does life move on after Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They should also understand the best practices for engaging in social media. Other data suggests the same.

Strategy 148

Strategy Social Media Marketing Consultant 148

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. Before we get too far into what makes up this content, let’s actually look at what defines audience engagement on social media.

Engagement 40

Engagement Social Media Content How To 40

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. User Engagement Stays Steady. Organic Reach Shows Signs of Improvement.

Metrics 60

Metrics Brands Facebook Sample 60

Convince & Convert

FEBRUARY 26, 2015

While a reported 34.6 pic.twitter.com/A7HzK7FOGG — LEGO (@LEGO_Group) February 23, 2015 #EverythingIsAwesome For Lego on Oscar Night In one of the more upbeat Oscars performances of the night, Tegan and Sara and the Lonely Island performed “Everything Is Awesome” from The Lego Movie. Meryl at the #Oscars in 1979 & 2015.

Social Media 60

Social Media Brands Case Study Film 60

Ignite Social Media

MAY 18, 2016

In the 2015 Social CEO Report , Domo and CEO.com found many other benefits to having your CEO be on social media. To name a few: The 2015 Social CEO Report includes a list of the most socially active CEOs, but one CEO that recently kicked his social media use into high gear is Yuanqing Yang, Lenovo’s CEO.

Findability 111

Findability Social Media Collaboration Team 111

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. These stats were reported early last year so imagine how much larger the numbers are today as Facebook continued to grow and double down on videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram. High reach and engagement with very little competition.

Brands 113

Brands Instagram Engagement Activities 113

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 70% of Facebook users engage with the site daily—and 45% do so several times a day. ( Infinit Datum ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

The Realtime Report

MARCH 2, 2017

These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. Re-engage and follow up with your audience. Attract the right audience.

Conversation 70

Conversation How To Software Analytics 70

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 83

Data Strategy Marketing Sports 83

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results.

Mobile 111

Mobile GPS Wireless Compete 111

Sprout Social

MAY 10, 2022

According to a report by Kantar BrandZ , a stronger brand leads to more shareholder returns and large cash flow contributions. Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly.

Social Media 114

Social Media Brands Marketing Meme 114

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Among them are T-Mobile and Citi, which have partnered with AOL to “engage with people across screens and not merely target devices,” in AOL’s words. Thirdly, the technology itself poses challenges.

Team 124

Team Questions Retail Marketing 124

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

NOVEMBER 19, 2018

Data also shows the socially-engaged retail season begins ramping up as early as Q3, when back-to-school shopping swings into high gear, with an average of 2,005 messages per day. Without engaging their audiences, small businesses will miss the opportunity to create the connections that build loyalty and repeat purchasing.

Retail 108

Retail Sentiment Project Instagram 108

Convince & Convert

AUGUST 24, 2015

Or, get the full report delivered to your inbox each Friday, sign up here. sf — Veronica Arrieta (@four_threads) August 17, 2015. sfearthquake #SanFrancisco — Amanda Mulay – a16z (@Mulay_SF) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015. To get the full report delivered to your inbox every Friday, sign up here.

Press Release 60

Press Release Curation Report News 60

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. In 2015, video will dominate as the social media content format of choice.

Video 100

Video Vimeo Marketing YouTube 100

Buffer Social

NOVEMBER 13, 2023

Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code.  Around 43 percent of consumers start their holiday shopping before November, the NRF reports. Astoundingly, it worked.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

NOVEMBER 25, 2015

Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising isn’t only a North American phenomenon either… In 2015, analysts predicted a 33.5 This far reach is probably the reason that… Social media ad spending is likely to exceed $23 billion in 2015.

Advertising 112

Advertising Social Media List Statistics 112

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The post with the most engagements comes from Instagram’s official account. The conversation about the Zika virus started to gain traction in November of 2015.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Jon Loomer

OCTOBER 26, 2017

It’s content that is catered to the user, and I’ve found it to be mostly memes and other high engagement content from heavily followed sources. It’s engaging stuff, I guess. ” Some have reported having all brand content — other than ads — removed from their main feed. “Oh, crap.

Feed 167

Feed Feedly Facebook News 167

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Instagram Follower Growth and Engagement Trending Down.

Instagram 60

Instagram ROI Influencer Research 60

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Among them are T-Mobile and Citi, which have partnered with AOL to “engage with people across screens and not merely target devices,” in AOL’s words. Thirdly, the technology itself poses challenges.

Team 100

Team Questions Retail Marketing 100

yMarketingMatters

OCTOBER 2, 2017

This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category. Mobile use is disrupting the way people engage with brands. Text messages are 8x more effective at engaging customers.

Mobile 140

Mobile SMS Hitwise Marketing 140

Jon Loomer

AUGUST 7, 2015

While it sounds like it went well for many, it was mostly a disaster for me (Darren Rowse reported the same for his experience). Posted by Lindsey Vonn on Wednesday, August 5, 2015. Posted by Ricky Gervais on Thursday, August 6, 2015. Posted by Carson Daly on Thursday, August 6, 2015. I'm in the bath.

Video 113

Video Facebook Applications Feed 113

Talkwalker SM

FEBRUARY 8, 2016

For more in-depth insights into how luxury brands can use social listening to improve their influencer program, read our new report “ Influencer Marketing: 3 Social Listening Strategies For Luxury Brands ” on the Talkwalker Academy. between December 28, 2015 and January 25, 2016. Tip #1: Tie Your Hashtag Campaigns to Revenues.

ROI 84

ROI Influencer Sentiment Tips 84

Unmetric

OCTOBER 28, 2016

Any tribute to this awesome platform will be incomplete without a throwback to some of the most engaging Vines on Twitter: Carolina Panthers. December 7, 2015. April 1, 2015. A steady decline in Vine usage was reported that was further accelerated by the popularity that Snapchat and Boomerang gained. Innocent Drinks.

Compete 60

Compete Social Media Publishing Brands 60