Hootsuite

APRIL 7, 2022

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. We ran an experiment to see if Reels would boost our engagement , and overall we saw a small improvement. Ready to get started? But since then, enthusiasm has waned.

Platform 142

Platform Social Media Reddit Hosting 142

Buffer Social

OCTOBER 17, 2017

Posts that are frequently hidden or reported (a sign of low quality). Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement.

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List Facebook Feed Feedly 190

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? But I’m sure you follow an account that has thousands, if not millions, of followers who are engaged and interacting with every post the account shares. A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. But how did they do it?

Communities 60

Communities Instagram Hashtag Engagement 60

Sprout Social

DECEMBER 15, 2016

That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. Monitoring the activities and demographic data of our Page followers—particularly, knowing the industries to which they belong and tracking content engagement patterns—has been crucial in managing and evolving our LinkedIn strategy.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. ” #chucktaylor made by @BeckyOfWeltonia pic.twitter.com/83Pj75z0Po ” im obsessed.

Communities 60

Communities Case Study Tumblr Campaign 60

Hootsuite

SEPTEMBER 2, 2021

For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Source: Digital 2021 report. The most significant advantage of audio social media platforms and formats is the high attention and engagement you’re likely to get from opt-in listeners. Source: Instagram.

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Types Social Media Statistics HootSuite 145

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. They should also understand the best practices for engaging in social media. Other data suggests the same.

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Strategy Social Media Marketing Consultant 148

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Messenger is where almost one-eighth of the world’s population hangs out, and for marketers, this is a significant volume of people who can be actively engaged with and targeted with ad campaigns.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Waxing UnLyrical

SEPTEMBER 23, 2015

For example, a press event is not restricted to just calling reporters on the ground. It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Though the “what” to communicate remains constant, the “how” to communicate is constantly changing.

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Press Release Trends Blogger Eventful 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Data Strategy Marketing Sports 82

Ignite Social Media

FEBRUARY 9, 2017

As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016.

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Metrics Brands Facebook Sample 60

Hootsuite

JUNE 27, 2022

But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. Build community. Servers can be public or private spaces. Who uses Discord now?

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Hootsuite

APRIL 6, 2023

TechCrunch reported twttr’s first users were sending breaking life updates like: “Cleaning my apartment” and “Hungry.” (My, oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP). Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. The algorithm was now set to prioritize posts that earned a lot of high-value engagement (eg., In other words: to get the reach to earn engagement, brands had to be earning engagement already.

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HootSuite Facebook How To Groups 145

Buffer Social

NOVEMBER 13, 2023

Try pinpointing your most engaged newsletter subscribers or social media followers, or most frequent customers and then reaching out with a more personalized message and discount code.  Around 43 percent of consumers start their holiday shopping before November, the NRF reports. Astoundingly, it worked.

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Examples Campaign Discount Marketing 92

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. Before we get too far into what makes up this content, let’s actually look at what defines audience engagement on social media.

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Engagement Social Media Content How To 40

agora pulse

FEBRUARY 22, 2020

A 2019 study by Gartner reported that marketing leaders planned to spend 26% of their marketing budget on marketing technology in 2020 , making it the single largest area of investment for marketers, followed by labor, agencies, and paid media. Great content, catchy design, solid branding, and community interaction always come first.

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Social Media UGC Tips CPM 175

agora pulse

AUGUST 6, 2019

You will be able to monitor your social media, create reports, and schedule content. The benefit of this listening can help you build your following and your engagement. Agorapulse’s stats for Instagram also create attractive, client-friendly reports quickly. The response of your community management/ social media team.

Instagram 103

Instagram HootSuite Price Hashtag 103

Hootsuite

FEBRUARY 17, 2022

In 2015 they added “buyable pins,” which were rebranded to Product Pins in 2018. Spend some time on Pinterest to understand the distinct communities and where your brand might fit in, whether it’s cottagecore fashionistas or mid-century modern houseware addicts. Pinterest shopping features. Set up a business account.

How To 112

How To Metadata HootSuite Retail 112

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. We then founded Carusele in 2015 based on the assumption that’s proven true that basic influencer marketing could be improved and optimized. I also created a company called Carusele. What did I tell you in lesson two?

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

FEBRUARY 28, 2019

Stone Temple later discovered in 2015 that 90% of valid profiles on Google+ had no content. This will include data from your Circles, Streams and Communities as well as all your +1 data.The process is quite simple. One of the biggest losses could be in terms of connections made through Google+ Communities. While there were 1.15

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Google Metadata Data API 108

yMarketingMatters

OCTOBER 18, 2015

Today any type of business can benefit from the production of a short video to communicate with their customers to introduce products, services and special offers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Statistics for Videos.

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Video Marketing Vimeo YouTube 133

Waxing UnLyrical

AUGUST 12, 2015

The community was scanning, spending less than a minute on a post. The engagement and content consumption increased 200%. In this instance, the objective is to see new leads generated and existing leads engaging with your content. Leads and engagement with topics are the primary drivers for our event development.

Mobile 100

Mobile Metrics ROI Press Release 100

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable.

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Metrics ROI Consultant Flickr 100

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The “Share a Coke” campaign which allowed people to order personalized Coke bottles through Facebook did phenomenally well for the brand winning them tons of engagement and loyal followers.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 10, 2019

Brands leverage Twitter for a whole bunch of reasons, from customer service, to product updates to engaging in industry-related conversations, it is the go-to network to increase brand visibility. So what are brands offering to keep their audience engaged? Samsung’s success on Twitter is a reflection of its highly engaging content.

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Brands Twitter Fashion Ensembli 123

Buffer Social

FEBRUARY 22, 2017

While it feels like a hassle to read such Facebook posts, they actually receive incredibly engagement. Furthermore, Facebook is tweaking its News Feed algorithm to prioritize longer videos that engage viewers. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Go live on Facebook. Photo cred: @eatyourkimchi.

Social Media 111

Social Media Hashtag Curation Instagram 111

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Facebook algorithm. Instagram algorithm.

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Organization Flipboard Social Media Company 108

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). Research Reports. When writing about breaking news, as well as all forms of content except for research reports, brevity is valued. Research reports should be educational and deep. Interactive Charts.

Survey 54

Survey Content Research Curation 54

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

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Video Social Media How To Trends 124

Audiense

MAY 10, 2016

As expected, sports leads the way when looking at the Affinity Report of Leicester’s followers, with the Premier League’s official Twitter account being the most followed account. Part of the Affinity Report for the most followed accounts by Leicester’s followers. Leicester’s Followers: A Brief Overview Of Their Affinity.

Social Media 99

Social Media Airlines Sports Report 99

Hootsuite

DECEMBER 15, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. According to Hootsuite’s 2022 Digital Trends Report , the average amount of time an internet user aged 16 to 64 spends on social media is 2 hours and 27 minutes. Gentleman – Dance Hits 2015.

Trends 142

Trends HootSuite Fashion Video 142

Talkwalker SM

APRIL 26, 2016

And a writer for the New York Times reported scientists are curious about the potential transfer of person-to-person cancer cells. This holiday offered an opportunity to reach and interact with a broader audience who was already engaged around the donation topic.

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UGC Sentiment Exercises Issues 60

Waxing UnLyrical

FEBRUARY 9, 2015

Kristie Aylett, APR (@KristK) February 3, 2015. He’s been around both sides of the block (he’s been a reporter and worked for Gateway Computers , remember them? I met her at the SoloPR Summit, then at an engagement in Cleveland. Answer: Boss. My first laptop was a Gateway, and I loved it!) Lorraine Schuchart.

Social Media 100

Social Media Consultant Flickr Communities 100

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The “Share a Coke” campaign which allowed people to order personalized Coke bottles through Facebook did phenomenally well for the brand winning them tons of engagement and loyal followers.

Brands 72

Brands Facebook Campaign Sports 72

Convince & Convert

MAY 2, 2016

Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Engagement and conversion levels are important factors to measure for your social media posts. UPS (@UPS) December 31, 2015.

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Loyalty Social Media Engagement Training 60