Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

Instagram 60

Instagram Brands How To Campaign 60

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. For the German sportswear company, that means on WhatsApp. Adidas first launched their WhatsApp marketing strategy back in 2015. — christine thomas (@christine91016) March 30, 2022. Get the conversation started.

Conversation 101

Conversation Strategy Social Media Marketing 101

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. As pioneers of the gaming industry, Rockstar Games are the creators and developers behind several successful video games including Max Payne, Grand Theft Auto, and Red Dead Redemption.

Examples 78

Examples Social Media Marketing Upcoming 78

Small Business Mavericks

SEPTEMBER 25, 2015

The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). While these statistics are for UK-based companies, you can still glean from this information that e-mail marketing continues to strong. open rates.

Apparel 70

Apparel Statistics Marketing Retail 70

Convince & Convert

FEBRUARY 25, 2016

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. These partnerships and activations follow a record 2015 , where NASCAR hit 4.1 So what can you learn from this campaign?

Social Media 60

Social Media Hashtag Activities Eventful 60

Rebekah Radice

MARCH 16, 2015

Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Will you need to outsource to a company or virtual assistant? Begin by listening to what is being said in and around your industry or niche. Get Noticed on Social Media.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 124

Team Questions Retail Marketing 124

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Rebekah Radice

JULY 20, 2015

A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. How You Can Establish This Habit.

Social Media 133

Social Media Marketing Study Activities 133

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

Team 100

Team Questions Retail Marketing 100

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein. Total Operating Expenses.

Cost 100

Cost Insurance Project Team 100

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

MARCH 24, 2015

By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. in your form.

Conversation 60

Conversation Project Survey Campaign 60

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite.

Case Study 69

Case Study Study Social Media Tools 69

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. They get that you can’t attach a precise pound sign to every activity, there’s value in a good brand experience or a great campaign. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Rebekah Radice

AUGUST 10, 2015

From you Facebook graphics to your logo, videos, and cover image – create a seamless look and feel that’s a direct representation of your company. Posted by Better Homes and Gardens on Saturday, July 18, 2015. Strike industry jargon from your your messaging and talk to consumers in a conversational way.

Engagement 131

Engagement Tips Facebook Nielsen 131

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Even more (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. 65% reported increased brand recognition.

Social Media 84

Social Media Guidelines Hashtag Training 84

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. A great example of a company that did just that is Coca-Cola.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Especially, for B2B and Considered Purchase marketing.

Software 101

Software Marketing Analytics B2B 101

Pixlee

MAY 29, 2017

They decided to create a digital business – Warby Parker – to challenge eyeglass industry giant Luxottica and to introduce a new strategy for buying glasses: the ability to have high-quality frames delivered to your door at a low price. Not only that, but the company would donate one pair of eyeglasses for each pair that sold.

Brands 52

Brands Buy Price Journal 52

Likeable

JUNE 18, 2020

Johnetta Elzie was one of the leading forces behind the 2015 Ferguson protests, and is cited as a leader in the Black Lives Matter movement, a front-runner in the 21st century’s civil rights movement, and one of the world’s most inspiring modern leaders. Minda Harts is the founder of The Memo , a career development company for women of color.

Social Media 92

Social Media Instagram Education Communities 92

Audiense

SEPTEMBER 23, 2016

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Not business leaders themselves who have a company to run.” The companies may create the tech, but it’s the users that set the rules and the context.

Data 60

Data Influencer Campaign Strategy 60

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. His blog boasts 53K Facebook followers, 54K Twitter followers and 83K followers on Instagram.

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. For example, if you look at KLM’s social media campaigns last year, they were on every channel.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Writtent Blog

MAY 7, 2021

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement. this form is available for use by the entire real estate industry.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Talkwalker SM

JUNE 2, 2016

UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. 9 Ways Social Media Marketing Can Help B2B Companies. Early B2B adopters of content marketing, such as General Electric, are often lauded for their innovative campaigns.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Pixlee

JANUARY 24, 2017

The #BestDayEver campaign by Chevrolet is an excellent example of an influencer marketing campaign with celebrity influencers. The campaign involved celebrities like Alec Baldwin and Olivia Wilde acting as substitute teachers at colleges, and Kelly Clarkson doing a surprise performance in L.A. April 1, 2015.

Types 40

Types Influencer Brands Fashion 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Writtent Blog

FEBRUARY 11, 2015

Looking to generate more leads and sales in 2015? Before you go spending on SEO and costly ad campaigns, streamline your content creation process. Your company is only as effective as the people it employs, or indeed, outsources to. Top companies hire them. Ready to take your business to the next level?

Project 40

Project Sample Samples Price 40