Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns.

Campaign 40

Campaign Video Retail Statistics 40

Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

Campaign 43

Campaign UGC Content Tourism 43

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? Alissa Clauson: We use Twitter for organic brand messaging and campaign support. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can.

Strategy 113

Strategy Automotive Campaign Social Media 113

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

Instagram 60

Instagram Brands How To Campaign 60

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. As pioneers of the gaming industry, Rockstar Games are the creators and developers behind several successful video games including Max Payne, Grand Theft Auto, and Red Dead Redemption.

Examples 78

Examples Social Media Marketing Upcoming 78

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 100

Report Committee Comparison Journal 100

Rebekah Radice

MARCH 16, 2015

Below you’ll find the presentation — along with ideas to help you jumpstart a new social media campaign or reinvent your current strategy. Begin by listening to what is being said in and around your industry or niche. Kim Garst ツ (@kimgarst) March 13, 2015. Sprout Social (@SproutSocial) March 15, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

FEBRUARY 25, 2016

Race was built around the simple human truth that all people love to race in some form—in the backyard, on their bikes, or on the racetrack,” said Jill Gregory, NASCAR’s Senior Vice President of Marketing and Industry Services. These partnerships and activations follow a record 2015 , where NASCAR hit 4.1

Social Media 60

Social Media Hashtag Activities Eventful 60

Small Business Mavericks

SEPTEMBER 25, 2015

The top click-through rates for e-mail marketing are for the Hobbies, Media and Publishing, and Photo and Video tied with Home and Garden industries (5.7%, 4.8%, and 4.2%, respectively). The highest click-rate is in the business publishing industry (6.7%). For e-mail engagement, the lodging and travel sector leads the way with a 56.7%

Apparel 70

Apparel Statistics Marketing Retail 70

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

APRIL 19, 2022

Adidas first launched their WhatsApp marketing strategy back in 2015. Over the years, they’ve launched a variety of campaigns on the messaging platform to create exclusive experiences for their consumers. Adidas wants to be where their superfans are. For the German sportswear company, that means on WhatsApp.

Conversation 98

Conversation Strategy Social Media Marketing 98

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 124

Team Questions Retail Marketing 124

Hootsuite

NOVEMBER 25, 2015

If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

DECEMBER 2, 2014

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. This statistic proves that, regardless of the varying opinions out there, consumers are receptive to email marketing campaigns.

Discount 158

Discount Statistics Company Price 158

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000. Guest Post by David Klein. Profitability.

Cost 100

Cost Insurance Project Team 100

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. What are the terms or phrases other industry professionals are using?

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

MARCH 24, 2015

By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll create a roadmap for success in future projects. Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates.

Conversation 60

Conversation Project Survey Campaign 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

Team 100

Team Questions Retail Marketing 100

Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Date: Thursday March 19 th 2015 (10 am PDT. Sally Falkow is a veteran of the PR industry. Host: Sendible. Special guest presenter: Sally Falkow (APR).

Social Media Management 40

Social Media Management Social Media Hosting Tools 40

Proactive Report

MARCH 13, 2015

Join me on March 19th, 2015 for a free webinar hosted by Sendible – a social media management dashboard from the UK. MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. Date: Thursday March 19 th 2015 (10 am PDT. Sally Falkow is a veteran of the PR industry. Host: Sendible. Special guest presenter: Sally Falkow (APR).

Social Media Management 40

Social Media Management Social Media Hosting Influencer 40

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down? Forget Focus Groups.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. Lots of great articles published in the marketing industry this week and we’re sharing the most important takeaways from all of those. Hailley : Welcome to episode #104!

Case Study 69

Case Study Study Social Media Tools 69

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. Strike industry jargon from your your messaging and talk to consumers in a conversational way. Posted by MindShift on Saturday, August 8, 2015. Posted by Taylor Swift on Monday, May 4, 2015. Build Out Your About. Facebook is a visual medium.

Engagement 131

Engagement Tips Facebook Nielsen 131

Audiense

JULY 5, 2016

We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results. They get that you can’t attach a precise pound sign to every activity, there’s value in a good brand experience or a great campaign. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Dave Fleet

FEBRUARY 16, 2016

This isn’t happening across the board – we’re still seeing community management as an important activity in customer service-heavy industries (e.g. 2015 was actually the year of mobile. Mobile and location-focused services are enabling a new wave of industry innovation. Mobile use dominates on the older social networks, too.

Mobile 105

Mobile Trends Compete Loyalty 105

Social Media Marketing

APRIL 3, 2013

A roundup of relevant links affecting our industry. Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. and may very well point to the future of content.

Social Media 160

Social Media Flipboard Storify Reddit 160

Audiense

SEPTEMBER 23, 2016

Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. We can even tweak it while a campaign is running.”. Why not consider it for your campaign? Ryan Murphy , Creative Director, VaynerMedia.

Data 60

Data Influencer Campaign Strategy 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 134

Campaign Social Media Collaboration Apple 134

Convince & Convert

MAY 2, 2016

The stories show the company’s dedication to its customers and its excitement for new trends in the technology industry. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. UPS (@UPS) December 31, 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. YouTube stats for marketers don’t just apply to the B2C industry. A lot of companies assume that YouTube is strictly a B2C channel.

YouTube 111

YouTube Strategy B2B Marketing 111

Pixlee

MAY 29, 2017

They decided to create a digital business – Warby Parker – to challenge eyeglass industry giant Luxottica and to introduce a new strategy for buying glasses: the ability to have high-quality frames delivered to your door at a low price. In 2015, the company was valued at $1.2 About Warby Parker. and Canada. People Are at the Center.

Brands 52

Brands Buy Price Journal 52

Talkwalker SM

JUNE 2, 2016

UGC has been a proven strategy for brands across many sectors and has been implemented and successfully executed by powerhouses like Starbucks and Coca-Cola; both companies have launched campaigns with the help of their fan followings. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60