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Has COVID-19 Killed Black Friday?

Ignite Social Media

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. The 48-hour experience continues to push large sales for the retail giant year over year. Amazon Prime Day.

Retail 177
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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. The move generated a ton of buzz The result?

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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. Financial services and insurance: 37%.

Team 124
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9 Pieces of Advice From Inspirational Women Leaders

Likeable

One year after selling her men’s sock brand to Shoes.com in 2015, the online retailer went bankrupt. Buy yourself a bouquet today. After taking a look at the male-dominated tequila aisle, she thought, “Maybe there’s a business here.” And 21 Seeds was born. Iva Pawling of Richer Poorer. It’s never too late to reinvent yourself.

Class 97
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Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. Financial services and insurance: 37%.

Team 100
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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. REI is a retail brand that has a business interest in Black Friday.

Brands 94
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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

billion by 2015 up from $3.2 Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion in 2010. need more proof?

comScore 166