In our earlier blog The Mobile Marketing Road Less Travelled , we referenced IDC [1] estimates that by 2015 more US broadband users will access the internet on a mobile device than on a PC-based/wired device. 80% of retailers will be making an investment in mobile commerce. by 2015. What is your favorite thing about your smartphone; the music, the games, social media, email, camera, or the ability to have all the services you want all on the same device? Is your company taking full advantage of its mobile opportunities? So, what’s in store for us this year? 2] [3]. MORE >>

eMarketer predicts that the number of mobile users in the EU-5 accessing the web from their phones will double from 2010 to 2015, reaching 94 million. Once the territory of global consumer-focused brands, mobile marketing is now a main focus for industry verticals including retail, automotive and travel. Meantime, Retail and Restaurants jumped up 745 percent, and Telecommunications was right behind with 719 percent growth. Smartphone adoption and a sharp rise in mobile Internet usage are poised to invigorate Western Europe’s mobile marketing landscape. eMarketer report. MORE >>

We interact with retailers and then share about it socially. According to a report by IDC [2] , m- commerce showed an 86% year-over-year growth from 2010 to 2011, and by 2015, it is predicted that mobile shopping will account for 12% of global ecommerce [3]. With these and other explosive prognostications for the future of the mobile web as a driver of commerce and information-hunting, it’s not surprising that 74% of online retailers already have, or are developing, a mobile strategy [4] including mobile sites, mobile ad delivery and dedicated apps. We Google. MORE >>

Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. ABI and other research firms have said they were caught off guard by the explosion of highly innovative use-cases deployed by retailers and third-party players, and many have had to adjust their forecasts upwards. In 2015, ABI Research predicts that mobile shopping will be responsible for $163 billion in sales worldwide, 12 percent of global ecommerce turnover. has been nothing short of phenomenal. billion. MORE >>

According to the latest forecasts from Informa Telecoms & Media , “humble SMS will remain a significant source of revenues and traffic for mobile operators on a global basis until at least 2015.&# billion by 2015 up from $105.5 trillion messages in 2015. The advance of smartphones, the avalanche of apps and the heightened interest in mobile video, mobile barcodes and Augmented Reality are combining to take mobile marketing strategies and creatives to the next level. But are marketers and mobile operators getting ahead of themselves? Text takes the lead. percent. MORE >>