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A Clever Way One Retailer Brings Pinterest From Online To In-Store


This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.

How Retailers Can Use Pinterest To Boost Holiday Sales


The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

Top 15 Social Media Marketing Blog Posts Of 2015


The 15 most-read posts on our social media marketing blog in 2015! WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES.

[Cool Infographic Friday] The Rise of Social Retail


In fact, if we look back and compare the first quarters of 2014 with 2015, we can see that the social media share of e-commerce referrals was at a whopping 198%! Other Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 In fact, almost 2% of all e-commerce traffic in the US is coming from social.

The Business Guide to Using Instagram

Spin Sucks

Also take photos in and around your work environment—brick-and-mortar office, manufacturing floor, virtual office, the retail floor, or wherever it is you hang out during the day. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most  used  social media outlet.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

Where did 2015 go? Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. By Laura Petrolino.

Is the REI Black Friday Announcement Just a PR Stunt?

Spin Sucks

Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. optoutside.

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35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. 12 Facebook Statistics and Facts. 1. MediaPost ).

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Internet advertising will make up 25% of the entire ad market in 2015. billion on social media advertising in 2015. Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Really.

Influencer Relations and the Target Plus-Sized Win

Spin Sucks

But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.

The Future of Content Marketing is Now

Spin Sucks

REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. What is the digital world really like? Tumblr is a disaster for Yahoo. apple.

Five questions your marketing team should be asking about location-based technology

Visually SM

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. It will do this on a department-level basis in all stores by spring 2015. Telecoms: 30%.

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Association Social Media: Kelli Windsor, Food Marketing Institute


First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. Here’s a snippet of my conversation with just one of several great association social media folks. oversee our digital communications strategy including social media, our blog , newsletter and website content.

A Business Pivot: What You Need to Know

Spin Sucks

He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. In 2010, I had to figure out how we were going to survive the Great Recession. And so on and so on. Changing Times.

The 10 Commandments of Customer Engagement

Spin Sucks

In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. Related Stories Benchmarks of Successful PR Professionals Eight PR Trends for 2016 Top Three Spin Sucks PR Blog Posts of 2015. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Inspire.

Affiliate Marketing is Far From Dead

Spin Sucks

Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Wrong.

Six Strategies to Boost eCommerce Conversions

Spin Sucks

ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. By Robert Nachum If you’re a business owner who manages and operates an eCommerce site, chances are you’ve experienced “that feeling.” alone. Establishing an eCommerce site is one thing.

Your Brand Is A Learning Space

Twist Image

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.

Show 529 – Leading Digital Strategy For Business Growth

Engaging Brand

Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss. Is digital a business tactic or a business strategy?

Tools for Mobile Marketing Strategy Success

Spin Sucks

When asked about the future of digital marketing , Jason Falls, founder of Social Media Explorer, stated: We’ve past the tipping point for mobiles being a required part of a company’s thinking for marketing, 2015 will be all about businesses figuring out mobile in some form or fashion. and nearly $220B worldwide. So why the big fuss? So how can we measure if an application is successful ?

Five Steps to Insanely Good Customer Service

Spin Sucks

Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? Did I just say we like it? Monopolies! Twitter handle.

Where to Find Affordable Apple Parts and Accessories


You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers.

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Four Marketing Mistakes to Learn From

Spin Sucks

Take a look at this recent example of the Tesco Juice grammatical error and a boy who made big news by complaining directly to the UK grocery retailer and making them correct it. By Martha Simons. Marketing mistakes aren’t uncommon. We are human. We make mistakes. Following are four marketing mistakes that can be prevented. Spelling and Grammar. What does it tell them about the brand?

How to Measure PR and Marketing Outcomes on Snapchat

Waxing UnLyrical

PlayStation Social Media Strategist Genny Harrison  says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. Elissa Nauful  President/CEO BallywhoSocial. Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”. Views on Snaps ( V ). Stories.

Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. There have been interesting changes in many of the demographics marketers are accustomed to targeting. study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets.

The Spin Sucks Inquisition: Paul Sutton

Spin Sucks

We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. You bet.

Customer Loyalty in a Changing World

Spin Sucks

When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! By Laura Petrolino. Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Unfortunately, in today’s fast-moving, ever changing world, the appeal of “new shine” can often distract from the comfort of “old trusted.”. Maybe not!

Lessons from Black Friday to Use in Your Communications Plan

Spin Sucks

One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Then I’d choose shopping. The Thrill of the Hunt.

The Epic Legacy Building Opportunity of Go Set A Watchman

Spin Sucks

Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of  To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. That is a shame. But more on this in a bit. Manuscripts.

4 Psychological Ideas for Creating a Stellar Content Strategy

Convince & Convert

Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions.

5 Best-Practice Email Marketing Case Studies

Convince & Convert

Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Among the most important lead sources, email marketing stands out as a clear winner. highlight to tweet). This should come as no surprise. Don’t believe me?

The New Newer Economy

Twist Image

Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer. Have you ever heard of resellers? What about the Supreme brand? We're talking about clothing. Each Thursday drop was chaos. brand.

Seven Effective DIY Market Research Tactics

Spin Sucks

Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. By Francois Bondiguel Market research  can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. No money? No problem!

The Spin Sucks Inquisition: Frank Strong

Spin Sucks

The clothing retailers have made this stunt into a science.   The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. Trust me, that is something you want to experience. His entire face lit up. Doubtful.  .

The Key to Social Selling is Social, Not Selling

Convince & Convert

This could be a meeting, connecting only with CMOs in retail, engaging a thought leader, etc. Image via The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. ’ That exact same concept is happening in social selling.” What is the Outcome You Hope to Achieve?

3 Tips for Getting Your Online Video Act Together for 2016

Waxing UnLyrical

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Those things being required on now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow. May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from, and interviewed him. If so, how has it suffered? It’s not.