Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. This is the world of location-based marketing.

Team 100

Team Questions Retail Marketing 100

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 98

Conversation Strategy Social Media Marketing 98

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion by 2015 up from $3.2 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion in 2010. Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Small Business Mavericks

SEPTEMBER 25, 2015

In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. e-mail marketing that. Sectors Are Leading With E-mail Marketing? open rates.

Apparel 70

Apparel Statistics Marketing Retail 70

Likeable

MARCH 8, 2021

One year after selling her men’s sock brand to Shoes.com in 2015, the online retailer went bankrupt. Four years after becoming a practicing student of The Class, Dominique became their Director of Marketing. After taking a look at the male-dominated tequila aisle, she thought, “Maybe there’s a business here.”

Class 97

Class Social Media Management Retail Social Media 97

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 166

Campaign Meme Instagram Social Media 166

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Twist Image

MARCH 23, 2018

At what price marketing? How much money brands have made on the public markets? What are the major marketing and communication holding companies doing? The bigger narrative seems to be focused on the value of marketing. It's naive to call Amazon an online retailer. It's naive to call Amazon an online retailer.

Issues 51

Issues Journal Retail Reddit 51

agora pulse

JUNE 22, 2017

Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Most articles about it date from 2013 to 2015. Market research. Why is this great for marketers?

Tips 127

Tips Hubspot Facebook Hashtag 127

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Verification. Duplicate Suppression and Ownership Conflict.

API 60

API Strategy Brands Marketing 60

Twist Image

APRIL 24, 2016

How big of a growing market is ad blocking? If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. The retail advertisers spend the most, and they are responsible for 22% of dollars spent.

Advertising 40

Advertising Automotive Retail Mobile 40

Buffer Social

MARCH 10, 2022

Brooklyn Candle Studio branding and photography from 2015 to today. Adapt to What the Market Responds To It’s basic business advice for a reason: The best way to grow is to be receptive to what is resonating with your customer base and give them more of what they want. Focusing on what was succeeding helped us scale.

Small Business 81

Small Business Resources Retail Forums 81

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brands 94

Brands Retail Campaign Authentication 94

Hootsuite

AUGUST 8, 2022

Not only is KakaoTalk safe, but it might be essential in your digital marketing plan. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. Kakao Friends retail store via Universal Beijing.

Mobile 83

Mobile FAQ HootSuite Retail 83

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

AUGUST 7, 2015

The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Sprout Social

JANUARY 22, 2020

Many brands focus their marketing efforts on building an always-on, consistent social strategy with the goal of remaining top-of-mind with consumers year-round. This week’s featured brand, outdoor retailer REI, is a study in sustained growth for a radical idea. Recreational Equipment, Inc. million in 2019.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Twist Image

JANUARY 25, 2017

Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." Brands do believe that a strong marketing agency should have strong digital marketing chops. Let's say that you're a retail brand.

Retail 40

Retail Sentiment Applications Mobile 40

Twist Image

AUGUST 12, 2016

How often have you heard someone (usually in marketing) say this in a meeting? They have more than 300,000 merchants using their platform, generated over $86 million this year, with a market cap of close to $3 billion. It was created and presented to investors in May 2015, prior to their IPO. digital marketing.

Brands 40

Brands Startup Retail B2B 40

Convince & Convert

MARCH 8, 2016

Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. The areas explored below can help you pinpoint pieces of the omnichannel marketing puzzle you’ve overlooked.

Strategy 60

Strategy Retail Mobile Discount 60

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

Social Media 145

Social Media Collaboration Class Retail 145

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram?

Instagram 60

Instagram Brands How To Campaign 60

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Is this purely a social media initiative, or is it one that’s implemented across all marketing channels? The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

NOVEMBER 16, 2015

Marketers are constantly trying to figure out how to reach their target audiences. There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data.

Data 60

Data Conversation Case Study How To 60

Oktopost

APRIL 20, 2022

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Watch the recording: Want to hear more from renowned B2B marketing leaders? With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization.

B2B 12

B2B Apple Marketing Retail 12

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Approximately 96% of marketers invested in video marketing in 2017, as told by these statistics and facts from UK website builder. Video Marketing Conversion.

Campaign 40

Campaign Video Retail Statistics 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Books about this new disruptive marketing world began to emerge.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Books about this new disruptive marketing world began to emerge.

Retail 40

Retail Reputation Authentication Social Media 40

Convince & Convert

DECEMBER 4, 2015

From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Leverage Relatable Moments. NoPurchNec18+ pic.twitter.com/eqryLSE0hI.

Content 60

Content How To Tumblr UGC 60

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Jon Loomer

MAY 10, 2016

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Here are the details… Click To Tweet.

Hotels 113

Hotels Travel Facebook Advertising 113

Pixlee

OCTOBER 27, 2016

In fact, 86 percent of businesses have integrated use-generated content into their marketing platforms. The central reason why this type of marketing is so influential is due to the psychological response it invokes: social proof. 65 percent of adults used social media in 2015. They want to hear it from your customers.

UGC 40

UGC Content Statistics Hotels 40