New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. Did I walk in planning to buy a Firefly Solar LED Mason Jar Lantern? It Stood Out.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. And, LevelUp signs notify people that they buy goods with a phone if the wallet was left at home (bottom left). Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration. Which site has a greater percentage of users engaging with brands?
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. Some retailers also took advantage of the abundant use of smartphones during the holiday season, by allowing consumers to price match other stores and even some websites right from their phones. It’s undeniable. have used this app myself many times.
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? Will this process still hold good?
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.
The future of print is in the hands of small retailers
The Way of the Web
JUNE 14, 2011
It’s a really nice friendly shop, and having overheard the owner go through the world of comics with someone buying on behalf of someone else, we ended up striking up a bit of a chat about the comic shop business, a forthcoming reboot for DC comics, and the future of print in a world of tablet computing and curated discovery. So what about the same for comics?
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. The game has changed. The game is changing.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. This, my friends, is the tricky part. Twitter?
Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program
The Realtime Report
NOVEMBER 8, 2012
If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ” And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. Behavioral targeting solutions go a step beyond convention by connecting and analyzing key data points, uncovering the buyer’s true buying motivation, and addressing their potential concerns. alone. Establishing an eCommerce site is one thing.
Your Brand Is A Learning Space
JUNE 26, 2015
If brands can tell a new brand narrative (which, they can), we have a moment of innovation that's happening in a day and age when consumers are becoming increasingly more informed, intelligent, curious and concerned about not only what they are buying. but who they are buying it from. While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. Thank technology.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketing
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. online buying. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. and it's working.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Figuring out how, when and where consumers want to connect, order and buy. Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. Choose a favorite retailer of yours.
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. How would you even know if the price of a book was the same or similar to someone who is buying the exact same book in another state? Firstly, retailers can collect details of a customer's previous purchases made on the website.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Don’t Call Your Plus-Sized Customers Cows of Any Type A little background: Target is a great place to buy some pretty basic (language warning on that link) clothing on a budget. Whoops.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. Because Amazon's new goal is to get stuff to you immediately -- as soon as a few hours after you hit Buy. It's hard to overstate how thoroughly this move will shake up the retail industry. To put it more bluntly: Physical retailers will be hosed." I'm less inclined to believe that this will kill retail.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Those times are over.
Do Shopping Centers Have A Future?
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so fundamentally changed, that it's not uncommon for me to be asked the question: "do shopping centers have a future?" " It's important to understand the new retail landscape. while retail has continued to evolve their physical experiences in an attempt to make them more engaging to the consumer (think Apple LEGO , Lululemon , etc.).
The End Of Showrooming (And Webrooming)
MAY 15, 2014
" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. " Webrooming is when consumers are researching online and buying in physical stores. It''s an always open retail landscape. retail. retail landscape.
The New Newer Economy
DECEMBER 18, 2015
Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer. Have you ever heard of resellers? What about the Supreme brand? We're talking about clothing. Each Thursday drop was chaos.
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Suze Orman. Indra K. Nooyi. Quinn.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. To illustrate this, let’s compare sampling to–stay with me here–buying a car. We all want more for less. when it’s possible to pay $0.05, right?
The iPad Should Be Free
OCTOBER 12, 2012
It's about the cumulative and ongoing buying of content (books, music, movies, TV shows, magazine and more) that Amazon offers. Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. But, if they're selling something for 15% less than Best Buy , how can anybody compete with them?
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?”
There's No Patience In Business
MARCH 6, 2014
Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. He recounted what his experience was like buying from RadioShack over the years.
The Speed Of Brands And Other Stuff
APRIL 2, 2014
Without getting into the intricacies of it, these technologies are analyzing the movement of stocks and then jumping the queue to either buy stock at a lesser cost or run the numbers up post-purchase. They''re simply buying and trading stocks based on a computer system with rapid speeds. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What would retail look like? future of retail. retail. retail technology. retailer.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. won’t return.
The New Disruption
DECEMBER 9, 2011
The way I buy books has changed dramatically in the best few years. loved it so much, I would sometimes buy both the hardcover and paperback versions just to support the arts and the authors. When I've made my purchasing decisions, I'll crack open the Kindle and iBooks app and buy my books - right then and there - on digital format. Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. impulse buy.
The Only Consumer That Matters
JULY 31, 2014
Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
How To Curtail Showrooming: Charge Admission
MARCH 29, 2013
There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Best Buy has been at the center of this mobile trend and his been fighting - with all guns blazing - by offering matching prices and more. best buy. retail. retail environment.
I Want To See Ads!
DECEMBER 5, 2014
Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. Also, if I did buy it, stop throwing your advertising budget down the toilet by retargeting me with products in that ads that I have already bought. My consumer brain is screaming one thing (and one thing only): stop following me (it''s creepy) and, you''re being annoying (maybe, I don''t want to buy that yoga mat anymore). online retailer.