Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
Twitter Phasing Out Buy Button?
JANUARY 18, 2017
Twitter appears to be waving bye-bye to its buy button. The Twitter buy button debuted in September 2014 with Fancy , Gumroad , Musictoday and Stripe as launch partners. Readers: Did you ever use Twitter’s buy button, either as a seller or a customer? eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe Techcrunch
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
Fill these boards with Product Pins to make it easy for people to buy. 3. The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Get in touch!
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. Transform the retail experience. Consumers go mobile. Similar Posts: Social Media Gone Mobile.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Spread Local Messages.
70% Of Users Visit Pinterest For Inspiration On What To Buy
The Realtime Report
OCTOBER 23, 2012
Three of the reasons listed for using Pinterest/Facebook showed a marked gap between the two platforms, with Pinterest clearly on top: Over three-quarters (70%) of Pinterest users visit the site “to get inspiration on what to buy,” while only 17% of Facebook users visit Facebook for buying inspiration. Which site has a greater percentage of users engaging with brands?
3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. Some retailers also took advantage of the abundant use of smartphones during the holiday season, by allowing consumers to price match other stores and even some websites right from their phones. It’s undeniable. have used this app myself many times.
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? Will this process still hold good?
The future of print is in the hands of small retailers
The Way of the Web
JUNE 14, 2011
It’s a really nice friendly shop, and having overheard the owner go through the world of comics with someone buying on behalf of someone else, we ended up striking up a bit of a chat about the comic shop business, a forthcoming reboot for DC comics, and the future of print in a world of tablet computing and curated discovery. So what about the same for comics?
Does Retail Understand The Untethered Consumer?
JUNE 16, 2013
He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy , and appeared on this podcast back in 2012. Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. The game has changed. The game is changing.
The social media strategy series: Getting Buy In « The Cube
JULY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Getting Buy In 28/07/2010 tags: social media business case , social media buy in , social media strategy by Gemma Went Photo by by renaissancechambara Welcome back to the second in my social media strategy series. This, my friends, is the tricky part. Twitter?
Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).
Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program
The Realtime Report
NOVEMBER 8, 2012
If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. ” And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure. Twitter’s open nature lends itself to this approach.
Snapchat Discover, Meet Facebook Collections?
DECEMBER 2, 2016
The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature in February 2014. Next up on the list of Snapchat features cloned by Facebook is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. Behavioral targeting solutions go a step beyond convention by connecting and analyzing key data points, uncovering the buyer’s true buying motivation, and addressing their potential concerns. alone. Establishing an eCommerce site is one thing.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail to show people the products available at their closest location in real-time and reach people likely to visit their stores. billion monthly active users as of Sept. The company posted revenue of $7.01 billion. Ad revenue of $6.82 billion. Video.
Your Brand Is A Learning Space
JUNE 26, 2015
If brands can tell a new brand narrative (which, they can), we have a moment of innovation that's happening in a day and age when consumers are becoming increasingly more informed, intelligent, curious and concerned about not only what they are buying. but who they are buying it from. While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. Thank technology.
It’s Time For Retailers To Raise Their Games-Five Quick Reminders
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. digital marketing retail accenture click and mortar comscore CPG online marketing retail marketing
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Figuring out how, when and where consumers want to connect, order and buy. Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. Choose a favorite retailer of yours.
How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. To illustrate this, let’s compare sampling to–stay with me here–buying a car. We all want more for less. when it’s possible to pay $0.05, right?
The True Omni-Channel Is Convergence
OCTOBER 9, 2014
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. How would you even know if the price of a book was the same or similar to someone who is buying the exact same book in another state? Firstly, retailers can collect details of a customer's previous purchases made on the website.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Don’t Call Your Plus-Sized Customers Cows of Any Type A little background: Target is a great place to buy some pretty basic (language warning on that link) clothing on a budget. Whoops.
When Real Time Becomes Really Real Time
JULY 13, 2012
Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. Because Amazon's new goal is to get stuff to you immediately -- as soon as a few hours after you hit Buy. It's hard to overstate how thoroughly this move will shake up the retail industry. To put it more bluntly: Physical retailers will be hosed." I'm less inclined to believe that this will kill retail.
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. online buying. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. and it's working.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. The reality is that today’s B2B online customer experiences are falling short to the far-superior B2C buying experience.
From Social to Local to Mobile
Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Those times are over.
Do Shopping Centers Have A Future?
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. How we buy has so fundamentally changed, that it's not uncommon for me to be asked the question: "do shopping centers have a future?" " It's important to understand the new retail landscape. while retail has continued to evolve their physical experiences in an attempt to make them more engaging to the consumer (think Apple LEGO , Lululemon , etc.).
The End Of Showrooming (And Webrooming)
MAY 15, 2014
" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. " Webrooming is when consumers are researching online and buying in physical stores. It''s an always open retail landscape. retail. retail landscape.
Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
The Realtime Report
DECEMBER 20, 2012
Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?”
Top 10 People Who Influence What Americans Buy
JULY 15, 2010
As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. While the financial market collapsed, Orman’s stock rose as she convinced people what NOT to buy during the economic recession. Suze Orman. Indra K. Nooyi. Quinn.
The New Newer Economy
DECEMBER 18, 2015
Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. retail. retailer. Have you ever heard of resellers? What about the Supreme brand? We're talking about clothing. Each Thursday drop was chaos.
The iPad Should Be Free
OCTOBER 12, 2012
It's about the cumulative and ongoing buying of content (books, music, movies, TV shows, magazine and more) that Amazon offers. Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. But, if they're selling something for 15% less than Best Buy , how can anybody compete with them?