By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Retailers and advertisers and marketers used to be able to dictate and call the shots and we as consumers responded like we were pavlov’s favorite dogs. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. Those times are over. MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. Now how could you, as a retailer, use that information? If you’re a Canadian retailer (or have a presence there) that equates to almost 15 million consumers to target (working on the assumption half the population are minors or children). MORE >>

The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers. From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement,  consideration, conversion and loyalty). Mobile retail users. What did they buy? MORE >>

Some apps are actually helpful, letting me explore products or buy something immediate. But the vast majority of the retailer apps litter my screens, sitting unused after an initial, disappointing whirl. The problem is that most retailers approach mobile for mobile’s sake and miss the mark when it comes to delivering value for the mobile consumer. Meanwhile, at the other end of the spectrum, augmenting and, perhaps, fundamentally changing and improving the user’s buying experience can reap vastrewards for the company while solving a real user pain. MORE >>

Retailers are one industry that has jumped on the social media bandwagon, however, they all are not on the same playing field. Let’s take a look at what retailers are the top dogs on the various social media sites. The top ten retailers on Facebook are: Walmart, iTunes, Target, Victoria’s Secret, Amazon, Macy’s, Kohl’s, American Eagle, Abercrombie and Fitch, and Best Buy. Check out the infographic below presented by Retail Customer Experience to learn more about the top retailers in social media and see if your favorite retailer made the cut. MORE >>