Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Research has found 87% of shoppers rely on social media to inform their purchases and 49% rely on influencers they find on social media for product recommendations. Companies see value in influencers, too.

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Influencer Marketing Discount Retail 75

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

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Influencer Bazaarvoice UGC Review 276

Pixlee

NOVEMBER 1, 2021

Influencer marketing is one of the most effective ways for brands to ignite community engagement and drive sales. When launching and promoting a product or a brand, marketers often ask, “How should I reward an influencer for participation in our campaign?” Ultimately, influencer pay is influenced by a multitude of factors.

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Influencer Affiliate marketing Price Blogger 82

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. When consumers needed to buy products, brick-and-mortar stores were shutting down, somewhat forcing people to rely on e-commerce.

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Social Media Strategy Marketing Retail 161

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. But partnering with the right Instagram influencers has significantly enhanced their efforts. It’s expected to generate 6.8 billion U.S. There’s more.

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Products Instagram Brands How To 163

Ignite Social Media

JULY 24, 2020

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. The 48-hour experience continues to push large sales for the retail giant year over year. Add to that the 5,300 US stores that have closed just this year, proving that the retail apocalypse that began in 2010 is far from over.

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Retail Upcoming Buy Social Media 177

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Building connections with social influencers who can attract more followers.

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Retail Trends UGC Authentication 55

Pixlee

MARCH 31, 2020

Chances are, people aren’t buying from your app every day. StyleTheory showcases different influencers in their app to drive inspiration and build community. Alo Yoga’s new app highlight customer and influencer content in the inspiration tab to create easily shoppable experiences.

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Retail Engagement How To Hashtag 57

Ignite Social Media

MARCH 23, 2020

Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this. Turn off your media buys if you’re not sure.

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CPM Social Media CPC Sample 175

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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Retail UGC Comparison Price 46

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Because of the growing number of social media influencers, the role of the social media influencer has changed over the past few years. It’s Not (Just) About Money.

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Influencer Features Instagram Hashtag 120

Ignite Social Media

APRIL 2, 2019

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

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Social Media Case Study Retail Study 129

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! What is Affiliate Marketing for Influencers? Fewer retailers adopt this model. More retailers adopt this model. Much lower commission rate.

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Affiliate marketing Influencer Affiliate network Instagram 62

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

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Examples Retail Instagram Buy 221

Pixlee

AUGUST 23, 2018

Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.

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Retail UGC Apparel Social Media 41

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

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Campaign Social Media Retail How To 130

Ignite Social Media

MARCH 5, 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. This IGTV Partner Program will allow influencers to run ads on their videos.

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Instagram Retail Influencer Social Media 171

Social Media Strategies Summit

JANUARY 2, 2020

In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. According to the National Retail Federation , 56% of gift-givers began their holiday shopping in early November and an estimated 190 million consumers shopped between Thanksgiving Day and Cyber Monday. Source: J.Crew.

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Campaign Retail Loyalty Marketing 134

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

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Strategy Discount How To Retail 104

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

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Video Retail Hosting Fashion 121

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

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Social Media Case Study Retail Study 86

Social Media Strategies Summit

SEPTEMBER 9, 2022

And while most US citizens aren’t currently ready to buy one, about one in 14 non-owners — equivalent to more than 16 million people — say they’d be likely to purchase in the next year. Budweiser: Make NFTs Easy to Buy. So if you love Adidas but don’t find non-fungible tokens appealing, you still have a tangible reason to buy one.

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Examples Brands Avatar Authentication 177

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. In this article, we’ll walk you through what shoppable content is, why retailers and shoppers love it, and why you will too. The better your product imagery is, the more enticing it is to buy. Try for free for 30 days.

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HootSuite Content How To Retail 115

Bill Hartzer

JULY 15, 2010

As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. And with Zuckerberg’s influence over Internet privacy policies, he is literally changing the way we shop.

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Buy Influencer Web 2.0 Survey 113

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

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Instagram HootSuite UGC Influencer 117

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. But they were interested to discover if they could use the social network to increase purchases via physical retail stores. Yet research suggests it’s still an extremely effective channel.

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Brands Facebook Influencer Campaign 130

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. For instance, filters that allow a beauty brand’s audience to test out a new product are actually effective at helping people make positive buying decisions.

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Advertising Social Media Strategy Authentication 238

Forbes Social Media

SEPTEMBER 28, 2023

Earle’s real talk has attracted more than 8 million followers who rush to buy out any beauty product she features, Alix Earle spent her early college days posting “Get Ready With Me” videos, where she applied makeup and talked about her social life.

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Influencer Social Media Buy Marketing 82

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Learn how these up-and-coming travel and food influencers built niche communities of followers who are passionate about experiences and see what marketers stand to learn from their success. . Instagram followers.

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Travel Influencer Delicious Authentication 66

Ignite Social Media

DECEMBER 12, 2017

If you have a retail location, go in-store and get some content! Whether you’re hosting an annual event that everyone and anyone will be at or you’re getting ready to host several influencers on-site to shoot a video, take advantage. We’ll start with Carusele’s specialty service -influencers. On-Site Content Development.

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Social Media Content UGC Influencer 239

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. In many instances, consumers can buy without leaving their chosen platform. Group shopping is when several people show interest in or buy a product at once.

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Platform Tips Buy Instagram 109

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

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Trends Social Media Authentication Instagram 193

agora pulse

JUNE 30, 2020

Here’s how colors affect our psychology or influence our perception of a product or brand. Color can play an important role in conveying information, creating certain moods, and influencing the decisions people make. Social proof is also our favorite influencers or celebrities telling us that a product is great and we should buy it.

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Social Media Engagement Tips Pharmaceuticals 207

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I love social because it’s the perfect combination of online marketing and retail politics. You earn the right to promote in social, you can’t buy it.

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Influencer Klout Retail Curation 127

Buffer Social

AUGUST 1, 2023

Perhaps most importantly, though, we went to our retail partners with the idea to see what they thought. There were definitely a few retailers who thought the product category was too unfamiliar to appeal to their customers or who felt it was too much of a risk. million impressions and engagements from the influencer-generated content.

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Trends Products Retail Influencer 75

Keyhole.co

OCTOBER 28, 2020

Get on the Micro-Influencer Marketing Bandwagon 5. Over the past couple of years, social media contests have been especially effective when done in a collaboration with an influencer. We all know that social networks influence what people buy online. Get on the Micro-Influencer Marketing Bandwagon.

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Social Media Strategy Influencer Instagram 124

Keyhole.co

JULY 11, 2023

Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically. Retailers only play the role of middlemen between the supplier and the customer. Onboard your influencers and track their KPIs on Keyhole 6.

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Hashtag Campaign Instagram How To 52