Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. Strategic Influencer Partnerships. For millennials, Capital One brand favorability increased by three percent.

Instagram 60

Instagram Brands How To Campaign 60

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl.

Campaign 165

Campaign Meme Instagram Social Media 165

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

AUGUST 30, 2022

While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. Almost 1/3 unfollow or block brand social media accounts weekly. We know you hear it all the time: “Have an authentic brand!” Influencer marketing. Get the full report now!

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated.

How To 111

How To Metadata HootSuite Retail 111

Buffer Social

MARCH 10, 2022

I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. Aim to Look More Legit Than You Feel One of the biggest things that helped me gain early traction is that I looked like a major brand long before I was one.

Small Business 81

Small Business Resources Retail Forums 81

Waxing UnLyrical

APRIL 13, 2015

.” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. SheSpeaks CEO, Aliza Freud, Talks Influencers With Cynopsis Media.

Consultant 100

Consultant Retail Influencer Conference 100

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Later

MARCH 13, 2020

Instagram Checkout was first released in 2019 to just a handful of mega-brands in the US and after a year of beta testing, we could soon start to see it in our feeds worldwide! Instagram Checkout lets users buy products from brands *directly* on Instagram — without leaving the Instagram app! What is Instagram Checkout?

Instagram 90

Instagram Journal Influencer Feed 90

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

agora pulse

JANUARY 4, 2018

In reality, this will mean brands may need to have a completely separate strategy for ephemeral content. Of course, it goes without saying that it’s not evergreen so cannot be considered to be a part of your overall brand reputation. Setting up a social media store was huge between 2015- 2016.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. Social proof is a phenomenon that influences the consumer’s everyday decisions, whether conscious or not. 65 percent of adults used social media in 2015.

UGC 40

UGC Content Statistics Hotels 40

ProBlogger

OCTOBER 25, 2016

I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. You have what’s called ‘emotional influence’. No brand or traditional advertiser has this. Take Aussie start-up HiSmile for example.

Advertising 20

Advertising Blogger Influencer Retail 20

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. When we took a closer look at the industry trends, what we found was simply a treasure trove of potential for any brand or business. Viewership is Through the Roof & Still Growing.

Campaign 40

Campaign Video Retail Statistics 40

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where.

Conference 60

Conference Retail Hotels Eventful 60

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. trillion between 2015 and 2020, with growth expected to be between 27-40%. Britt Adami , social media manager, HaveYouHeard.

Trends 60

Trends Marketing Forums Microsoft 60

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Create a branded experience from your logo to colors, fonts, message and more across all channels. One of the best brands on Snapchat right now is Warby Parker, the eyeglass frame maker.

Trends 146

Trends Social Media Strategy CSR 146

Buffer Social

SEPTEMBER 20, 2018

Note: You might not want to shoehorn your brand into every single event, but hand-picking the opportunities that make sense for your business can help make Q4 hugely rewarding. When it comes to marketing over Halloween, it can be a fun time to get super creative and think about how your brand could enhance celebrations for consumers.

Small Business 98

Small Business Campaign Content Eventful 98

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Your best clients are the ones who are loyal, who buy consistently from you, who give you feedback, and who promote your brand to their friends and family. Want to read more?

SMS 60

SMS Tips Marketing Discount 60

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Rebekah Radice

DECEMBER 5, 2016

In this sense, a channel might be a print ad, a retail location, a website, a promotional event, a products package or even word of mouth. Create a branded experience from your logo to colors, fonts, message and more across all channels. One of the best brands on Snapchat right now is Warby Parker, the eyeglass frame maker.

Trends 60

Trends Social Media Strategy CSR 60

ProBlogger

APRIL 25, 2017

There are a number of aspects of a given web page that influence search engine rankings. 4 out of 5 top search results for “Best Laptop Brands” contain the year in the page title. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Here’s something you should have known by now –.

SEO 51

SEO Tips Case Study Mobile 51

Sprout Social

JULY 20, 2021

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

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Products Instagram Retail Upcoming 132

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. Get off on the right foot and don’t let leads slip through the cracks with an automated lead nurturing campaign.

Blogger 33

Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. But if you read my last blog , you may have picked up my advice about the benefits of building out a minimum of 4-5 emails of a series of 30 days.

Blogger 26

Blogger Marketing Module Retail 26

Sprout Social

SEPTEMBER 7, 2021

You don’t have to be a creative genius to dream up the next brand campaign to break the internet. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. If this was a real game, who would you main? Apple’s #ShotOniPhone.

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Campaign Social Media Collaboration Apple 136

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Trends 122

Trends Strategy Tips Meme 122

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. Influencer marketing? Think small.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

MAY 6, 2016

Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. Utilize Influencers. highlight to tweet).

UGC 60

UGC Retail Influencer Price 60

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. And yet…54% of brands don’t have an onsite, dedicated content director. 44% of direct mail is never opened. •

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NewsCred Statistics Social Media B2B 273

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Having customers talk about positive experiences with your brand on social media can be powerful.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MAY 11, 2016

Cumulative data from Statista shows that worldwide social commerce revenue has grown from $5 billion in 2011 to a whopping $30 billion in 2015. Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”. Want proof?

Buy 60

Buy Banking Eventful Price 60