article thumbnail

Top 15 Social Media Marketing Blog Posts Of 2015

Firebelly

The 15 most-read posts on our social media marketing blog in 2015! For some brands—yes. Are you one of those brands? 3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Read on to find out!

article thumbnail

‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 103
article thumbnail

Has COVID-19 Killed Black Friday?

Ignite Social Media

The 2019 holiday shopping season became the first-ever trillion-dollar retail season in US history. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. The 48-hour experience continues to push large sales for the retail giant year over year. Amazon Prime Day.

Retail 177
article thumbnail

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Buffer Social

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. It might seem counter-intuitive to think that closing all your retail stores on the busiest shopping day of the year will be good for business. Black Friday is the busiest shopping day of the year in the U.S.,

Brands 94
article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 billion in the U.S.

article thumbnail

How to Adapt Your Brand for Instagram

Convince & Convert

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. For millennials, Capital One brand favorability increased by three percent.