Rebekah Radice

MAY 9, 2015

How to Create the Perfect Social Media Marketing Mix. You can’t influence anyone unless you build a solid community by sharing and enagaging with people #InfluencerChat. Marsha Collier (@MarshaCollier) May 6, 2015. Marsha Collier (@MarshaCollier) May 6, 2015. ➡️ #Tip : want to become a Social Media Influencer?

Social Media 131

Social Media How To Marketing HootSuite 131

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 1: Create a social media marketing strategy. Drive leads and sales. Source: Hootsuite.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50

Influencer 40

Influencer Tools Marketing Klout 40

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform.

Video 133

Video Marketing Vimeo YouTube 133

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Direct Marketing Observations

MARCH 19, 2012

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 billion by 2015 up from $3.2 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. billion in 2010. Focus on the Customer. need more proof?

comScore 166

comScore Microblogging Posterous Marketing 166

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. If you’re in the U.S., 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Twist Image

MARCH 29, 2016

Does the term "digital marketing" make any sense, at this point? The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix. It's the "digital" part that gets everyone so irritated.

Marketing 40

Marketing Startup Advertising Press Release 40

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker.

UGC 60

UGC Brands Content Instagram 60

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. #LifeWellTravelled: Cathay Pacific sets the travel tone. ”

Hashtag 60

Hashtag Industry Campaign Hotels 60

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

Social Media 111

Social Media How To Hosting Hashtag 111

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. You can find out what’s working and what’s not through: Google Analytics.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Rebekah Radice

MAY 11, 2015

Not only is it a cost-effective way to enhance your inbound marketing efforts, but it also becomes a magnet – attracting prospective clients in an organic and natural way. A business blog is an essential element of your marketing strategy. Decreases marketing costs through an integrated strategy. Know Your Target Market.

How To 132

How To Domain Name Hosting WordPress 132

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. We compared six key aspects of the two platforms: Users. Content types. Discoverability.

Instagram 111

Instagram Cost Comparison Analytics 111

agora pulse

JULY 13, 2016

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile? Follow The Right Twitter Accounts. UrbanMommies. MomProblems.

Twitter 60

Twitter Hashtag How To Klout 60

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. Follow her on Twitter: @LindseyGoebel.

UGC 60

UGC Sentiment Exercises Issues 60

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 129

Video Social Media How To Trends 129

Audiense

JANUARY 31, 2017

Understanding the demography, affinities, connections to competitors, influence, and activity levels of an audience, in detail, provides a clearer assessment on how much each member of that audience is worth to your brand – and, therefore, the overall value and success of your campaign. Become a mind reader.

ROI 60

ROI Social Media Metrics Campaign 60

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. A recurring theme is: from where are marketing ideas going to come? Chris Perry , Weber Shandwick.

Data 60

Data Influencer Campaign Strategy 60

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. Social Analytics. You may also be monitored!!

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. This is done through watching trends in your analytics and split testing. It’s the starting point of any new campaign.

Types 60

Types Strategy Content Trends 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Leveraged Social Influencer Status for Greater Reach. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Now, brands can take the key findings and implement them into marketing strategies.

Research 60

Research Engagement How To Sentiment 60

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The winners in online marketing know this. HubSpot’s Luke Summerfield chimed in with, “Personas are critical because they help guide your marketing strategy—including your strategy for conversion rate optimization.

Conversation 60

Conversation Campaign Patterns Influencer 60

ProBlogger

OCTOBER 5, 2016

The principle can easily be adopted as a tool for bloggers and marketers. In fact – if you apply the concept to your blogging and marketing, you may find that you are able to work smarter instead of harder more often. Fact: Marketing > Content. My answer: Marketing. Look into your web analytics.

How To 55

How To Health Care Microsoft Blogger 55

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey.

Content 60

Content Tips Analysis Curation 60

Sprout Social

APRIL 17, 2017

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Social media marketing is all about engagement. Why Hashtags?

Hashtag 111

Hashtag Analytics Fashion Campaign 111