Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Only 44% of CMOs say, “I can measure ROI,” but this number has to increase if the CMO wants to increase their marketing budget. Focused KPIs.

ROI 60

ROI Statistics Software Metrics 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. His panel was about measurement, proving value and ROI. The areas where PR can show ROI are: Revenue generation – One example is Rosetta Stone’s discovery of the over-50 market and their partnership with AARP. Proving Value. Value is subjective. Facebook Insights.

ROI 69

ROI Case Study Health Care Insurance 69

The Realtime Report

MARCH 24, 2014

Three-quarters of marketers are using realtime marketing, and 41% have included realtime marketing in their 2014 budgets, according to a new survey from realtime web personalization platform Evergage. The vast majority – 88% – of respondents consider realtime marketing important to their 2014 plans.

Survey 177

Survey Marketing ROI Statistics 177

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures.

Social Media 69

Social Media Press Release Class Course 69

Waxing UnLyrical

FEBRUARY 7, 2014

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Ale Iraheta (@airaheta2305) February 4, 2014. measurepr. PRwriting #measurepr. —

Metrics 223

Metrics ROI Consultant Eventful 223

Waxing UnLyrical

JANUARY 20, 2015

Valeria Maltoni reviews Vision Critical’s 2014 report. 5 Measurements for PR ROI. Why: I hear nails on a chalkboard every time “ROI” and “PR” are used together, because most of the time the context is completely off.

Metrics 100

Metrics ROI Consultant Flickr 100

ProBlogger

JANUARY 1, 2014

You can easily extrapolate that to an actual (if approximate) ROI provided you have an idea of the value you get from, say, each ad impression on your blog. 2014 Reboot: Shake Up Your Social Media – Work Smarter, Not Harder. It’ll also tell you what percentage of your traffic overall comes from those sources.

Social Media 49

Social Media Case Study Analysis Social Networking 49

Techipedia: Tamar Weinberg

AUGUST 5, 2014

While I’ve been relatively silent, 2014 has been a really fun year. That’s a 400% ROI hinging on our failure. Andrew’s Paypal balance as of Jul 25, 2014. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late. nyuk, nyuk.

Module 205

Module How To Project Buy 205

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Improve ROI. Increase Your Social Media ROI. It’s important to understand that social media ROI (return on investment) is one way to measure your marketing efforts. For social media ROI to be measured , you’ll first need to add up all of the costs associated with social media marketing.

Social Media 108

Social Media How To Metrics ROI 108

Buffer Social

JULY 20, 2017

A study by Social@Ogilvy found that Facebook organic reach has fallen to just six percent in 2014. For instance, they made €25 million from social media in 2014 (this number is likely to be higher today), and their social media efforts helped to increase their Net Promoter Score from 35 in 2015 to an all-time high of 43 in 2016.

Social Media 112

Social Media Engagement Brands Airlines 112

Writtent Blog

MAY 20, 2014

If you’re behind the content marketing curve, now’s the time to get caught up — here are 17 content marketing trends relevant to 2014. Investing in one big piece of content could easily drive more ROI than 50 small pieces — the kind that tend to go unnoticed. New Softwares & Tools for Content ROI Calculation.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. It’s a common reason why marketers see such a low ROI from their social advertising efforts. This will contribute directly to ROI. Compare the two to see which generates a higher engagement rate and ROI. Only Pay for What Matters.

CPM 148

CPM CPA ROI Campaign 148

Waxing UnLyrical

APRIL 13, 2016

It’s a no-brainer that businesses are gaining maximum ROIs from influencer marketing, which is slated for growth. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Asking you to post on their website(s).

Influencer 100

Influencer Campaign Marketing Fashion 100

Danny WhatMough

JUNE 12, 2014

And, at the end of the day, there was massive ROI for Uber. — Neelie Kroes (@NeelieKroesEU) June 11, 2014. If this wasn’t just about Uber – as taxi drivers are arguing – then the black cabs and the Unions failed to get their real message across and TfL were happy to let them fail. Sway public opinion.

ROI 110

ROI Hashtag Report News 110

Webbiquity SMM

JANUARY 19, 2016

ROI is still tough to measure. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. That may be because social media isn’t just about lead gen. Pew Research ).

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

MAY 5, 2012

Pinterest has spawned a new way of consuming and searching information, and may be the poster child for the coming image-centric social Web that will make written blogs like mine look quaintly Amish by 2014. Don’t Forget This: You are in the behavior business, not the eyeballs business. The Social Media Metrics That Matter.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Webbiquity SMM

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Pam Moore

MARCH 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. A top goal for brands in 2020 should be to have an ongoing relationship with their audience.

Trends 78

Trends Video Marketing Influencer 78

Twist Image

APRIL 4, 2014

From there, we build a framework for success (and, if you''re struggling to understand the difference between a framework and ROI, check out Avinash Kaushik ''s amazing article titled, See-Think-Do: A Content, Marketing, Measurement Business Framework ). Billion in 2014. billion in 2014. digital ad spend 2014. babycenter.

Advertising 92

Advertising Marketing Comparison Banking 92

Convince & Convert

FEBRUARY 12, 2015

According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.” Without an attribution model and ROI visibility, it’s difficult to have a cohesive, holistic strategy.

Metrics 60

Metrics Marketing ROI Mobile 60

Buffer Social

JANUARY 10, 2017

SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. Facebook Marketing Partners, Ambush and Salesforce both found similar trends while studying data from different years (2013, 2014, and 2015). Financial ROI. Social ROI.

Cost 40

Cost Advertising Price Facebook 40

Unmetric

JULY 17, 2016

When Marshall Manson of Social@Ogilvy published a whitepaper in 2014 that showed how Reach hit rock bottom, for some it was an eye opener, for others it was proof of what they already suspected. We’ve even learned to (almost) measure ROI. Falling Facebook Reach numbers has been keeping social media managers up for years now.

Data 60

Data Facebook Metrics Social Media Management 60

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014. Content Marketing Marketing News'

News 58

News Content Marketing Metrics 58

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. A top goal for brands in 2020 should be to have an ongoing relationship with their audience.

Trends 78

Trends Brands Marketing Influencer 78

Twist Image

MAY 13, 2014

While we don''t track ROI in terms of directly bringing in new clients at Twist Image , it has become abundantly clear to us, that having a corporate blog of our own (for over a decade) has enhanced our credibility, work and brand perception in so many ways that it is hard to list out after all of this time. blog readership. branded content.

Press Release 104

Press Release YouTube Influencer Blogger 104

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Writtent Blog

MARCH 7, 2014

Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. The world’s best thinkers on social media covering Twitter, strategy, search, ROI, policy, metrics, marketing, influence, Google+, Facebook, and more. You do the research and quality assessment for them.

Syndication 95

Syndication Content Marketing Alltop 95

Devumi

OCTOBER 24, 2014

. — metmuseum (@metmuseum) October 24, 2014. Start looking at these measurable, and determine your ROI. Go back to step one and determine success. In step one you established what you wanted to do with your Pinterest. A few months in you’ll start to have enough data to look at so that you can figure out how well it’s working.

Strategy 113

Strategy Wikimedia Marketing How To 113

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. But, I pushed on with it. I did it for you. That''s what I do. I''m a giver. and that''s not legal).

Data 101

Data Sentiment Marketing Advertising 101

Talkwalker SM

FEBRUARY 11, 2016

According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Among top luxury brands, Michael Kors, Coach and Chanel drove the discussion around Valentine’s Day. For luxury brands like Michael Kors, Valentine’s Day is a great opportunity to engage with their audience.

Campaign 64

Campaign Influencer Social Media Study 64

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Of those surveyed, 89% said ROI from influencer marketing was comparable to or better than other networks. Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all.

Influencer 112

Influencer Marketing Survey Campaign 112

Buffer Social

JANUARY 25, 2018

In 2014, the organic reach on Facebook has fallen to six percent from 12 percent just the year before 23 Social@Ogilvy. At Buffer, we use Buffer Reply to listen to, engage, and help our customers on various social media platforms such as Twitter, Facebook, Messenger, and Instagram. Organic reach and referral traffic are plummeting.

Social Media 111

Social Media Trends Report Survey 111

Keyhole.co

OCTOBER 10, 2023

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm.

Sentiment 52

Sentiment Analysis Brands How To 52

Mindjumpers

APRIL 12, 2016

In 2014 Facebook took steps to try and crack down on those gaming this ranking using clickbait, and in February this year it introduced an update based not just on what users engaged with in their feed, but what they wanted to see.

Brands 100

Brands Feed Feedly Publishing 100

Sprout Social

NOVEMBER 15, 2016

Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. The tricky thing about it is that social media ROI is different from traditional online marketing. This is why your social media strategy is so important. Four more years.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Devumi

JANUARY 28, 2015

— Steam Support (@Steam_Support) October 8, 2014 Install the Pin It button on your website You never know which exact photos and pieces of content people are going to be interested in on Pinterest. Be sure to analyse the ROI involved, and look at which platforms will offer you the greatest return if you do an ad versus not doing one.

Platform 60

Platform Social Media Marketing YouTube 60

Writtent Blog

JULY 19, 2016

59 Killer Content Marketing Stats: 2014 Edition was put together in just 1100 words and is in essence a list of curated stats. For example, if you are selling SEO services, your post or resources page can be about SEO ROI. People simply use data from your post and link back to you! Let’s look at data from Ahrefs.

Case Study 40

Case Study Study Curation Survey 40