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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59 The #AskZlatan interactive campaign earned over 10.5 The video has over 18 million views.

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Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. 1 news source within recent years and this tendency will increase in 2014. Real time is king.

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How Social Media Impacted the 2014 Indian Elections

Waxing UnLyrical

And while social media has certainly changed the face of political campaigns, it has not replaced other traditional forms of communication. That said, the issue of funding often poses problems for smaller campaigns or new candidates. But that’s when a smart social media campaign comes into play. Engagement and amplification.

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Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

The Realtime Report

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities ( AdAge ). Pepsi Max (@PepsiMaxUK) February 25, 2014. Smashing Taste, No Sugar. So the question is — what’s next?

Campaign 164
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5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. You’re already late!

Campaign 156
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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign.

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The Best YouTube Channels from brands in 2014

Devumi

The Best YouTube channels from brands in 2014 gave us plenty of great video content over the year. We can all use that knowledge to better our own video marketing campaigns in 2015. Their most viewed video of the year was published in January of 2014. GoPro – Their subscription numbers are great at 2.5

YouTube 60