Hootsuite

AUGUST 4, 2020

Silent videos: What they are and why brands should care. If you don’t add closed captioning or subtitles to your videos, that’s going to hinder their experience of your video (and brand) as a result. It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Tip #4: Use sound intentionally.

Video 144

Video Social Media How To HootSuite 144

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

Proactive Report

MAY 5, 2014

Yes, it does look much more like Facebook, but for brands this is an opportunity to be creative and show more of who you are and what you do. Take into account brand consistency – stay with the visual ‘look and feel’ you’ve created on your other social channels. Think about how it will look on mobile phones. Background image.

Case Study 45

Case Study Template Templates Study 45

Ignite Social Media

JUNE 23, 2016

billion in 2014 to nearly $15 billion in 2018. Rather than letting the Facebook auction determine when and where your content will appear, this method allows buyers to more accurately plan and predict the reach of brand campaigns, reach unique people across a target audience and manage the frequency of brand campaigns.

Buy 112

Buy CPM Facebook Advertising 112

Keyhole.co

APRIL 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app.

Analytics 52

Analytics Twitter Data How To 52

Buffer Social

NOVEMBER 1, 2017

More than 500 million people use Instagram every day 1 TechCrunch , September 2017 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2 Instagram business blog , September 2017. But getting started with Instagram is much easier than it might look.

Instagram 111

Instagram Hashtag Notification Analytics 111

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014. What’s your URL? Facebook Top U.S.

Social Media 100

Social Media URL iPhone iPad 100

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. After enough brand partnerships, some have turned this into a full-time career. State of affairs: The influencer marketing landscape.

Influencer 111

Influencer Marketing Survey Campaign 111

Keyhole.co

JANUARY 26, 2023

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Mobile accounts for 86% of Twitter’s ad revenue.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Pixlee

JANUARY 12, 2021

According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Only the top three results are so far displayed in mobile voice searches, so don’t be surprised if less is displayed in 2021. More Emphasis on Mobile SEO. Around half of all web browsing globally now happens on mobile devices.

SEO 67

SEO Trends Marketing Mobile 67

Sprout Social

AUGUST 15, 2016

Since 2014, roughly 18 new Instagram features, updates or changes to the app were released. Instagram for Windows 10 Mobile. For mobile users, circles now appear above your regular Instagram feed. For example, once you get users following your brand on Instagram, you’ll want them to like your content so they see you more often.

Features 40

Features Instagram Brands Notification 40

Convince & Convert

JUNE 27, 2014

Tweetable Moments We want to humanize our brand as much as possible. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. . Sheryl Sandberg.

Retail 148

Retail Marketing Sports Team 148

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Finally, the Conversion Tracking dashboard allows you to track website and mobile app events based on a tag you’d install on your website or app. Profile visits.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

comScore 199

comScore Smart Phone SMS Advertising 199

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures.

Social Media 88

Social Media Sentiment Analysis Study 88

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Optimize your content for mobile Most people flip through social feeds on their phone (e.g., of Facebook users access via the mobile app).

Social Media 98

Social Media Tips HootSuite How To 98

Sprout Social

APRIL 19, 2019

96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. When creating content and designing ads, always make sure that the mobile preview is set up correctly. If not, then uncheck the ad placement option for mobile.

CPC 111

CPC Facebook Marketing Advertising 111

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. This example from Montreal-based shoe brand asks participants to tag three friends, increasing the odds of additional tags. View this post on Instagram. ????

Examples 111

Examples Social Media Instagram Hashtag 111

ProBlogger

SEPTEMBER 5, 2012

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. What’s more, way back in 2010, she predicted that mobile users would surpass desktop users by 2014. Why have a mobile site?

Mobile 40

Mobile Adsense How To WordPress 40

Convince & Convert

FEBRUARY 12, 2015

For instance, most brands haven’t figured out attribution, and therefore don’t know the return on investment they’re getting. According to Salesforce’s 2014 State of Marketing Leadership report , 48% of senior-level marketers rate “quantifying marketing’s ROI” as a major challenge, second only to “budgetary constraints.”

Metrics 60

Metrics Marketing ROI Mobile 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014. Better brand-publisher content advertising partnerships.

News 58

News Content Marketing Metrics 58

Rebekah Radice

FEBRUARY 15, 2016

This includes humanizing your company and brand. Make your brand relatable and approachable. One look at their Facebook Page and you see a brand that knows exactly who their audience is and how to take care of them. Are they happy with you and do they plan on purchasing products or services from your brand in the future?

Trends 114

Trends Social Media Survey Mobile 114

Proactive Report

NOVEMBER 10, 2012

A social audit maps your brand’s complete social graph – both internal and external. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting. Formulate a Crisis Plan.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buffer Social

NOVEMBER 7, 2017

Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Posting frequency is not as important as posting consistency.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

JULY 19, 2016

Like Pages as a Brand. Easily one of the most overlooked Facebook features is the ability to Like other Pages as your brand. But it’s a great way to support partners and sister brands, as well as other businesses. If you’ve been Liking Pages as your brand, your News Feed should be full of interesting content.

Features 40

Features Facebook Marketing Notification 40

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70

Buffer Social

JULY 27, 2016

If you could travel back in time to when Facebook or Instagram first started grabbing mainstream attention, knowing what you do now about the opportunity they hold for brands, you’d jump aboard, right? And how will it affect the way brands create content on Snapchat? Well, that opportunity is now on Snapchat.

API 40

API Marketing comScore Video 40

Buffer Social

JANUARY 10, 2017

According to Facebook , To help us make our estimations as accurate as possible, we recommend setting your budget and bid high enough to get at least a few of the results you want per day (especially for results that take place off-site like website conversions and mobile app events). Facebook’s mobile News Feed. Audience Network.

Cost 40

Cost Advertising Price Facebook 40

Little Web Giants

DECEMBER 10, 2014

They add to a site’s branding, and are pretty useful for tab junkies like me. I came across this very comprehensive blog post by David Ensinger from February 2014 in which he outlines his preferred icon stack markup , which includes favicons, iOS, Android and Windows 8 tiles.

Template 54

Template Templates Apple Metadata 54

Buffer Social

OCTOBER 18, 2016

To make it easier for you to learn from these marketers, I have put together: A Feedly collection of their blogs (except for Dave Gerhardt’s blog as I can’t seem to add LinkedIn feeds to Feedly – sorry!). Branding Gives Your Company the Benefit of the Doubt. Topics: Mobile, metrics, and growth.

Startup 40

Startup URL Hubspot Marketing 40

Socially Sorted

FEBRUARY 27, 2017

Many businesses and brands are experiencing much higher rates of reach, comments and shares with video of any type on Facebook. Adobe Spark Pos t – create animated images using their mobile app. Animoto – their desktop tool allows you to create awesome videos but check out their mobile app too!

Facebook 40

Facebook Video Eventful Engagement 40

Little Web Giants

DECEMBER 9, 2014

They add to a site’s branding, and are pretty useful for tab junkies like me. I came across this very comprehensive blog post by David Ensinger from February 2014 in which he outlines his preferred icon stack markup , which includes favicons, iOS, Android and Windows 8 tiles.

Template 28

Template Templates Apple Metadata 28

Little Web Giants

DECEMBER 10, 2014

They add to a site’s branding, and are pretty useful for tab junkies like me. I came across this very comprehensive blog post by David Ensinger from February 2014 in which he outlines his preferred icon stack markup , which includes favicons, iOS, Android and Windows 8 tiles.

Template 28

Template Templates Apple Metadata 28

Socially Sorted

MARCH 4, 2016

Image Creation Shortcuts – Mobile. When WordSwag hit the attention of bloggers in 2014 it quickly became a household favourite. We could add our text to images and within seconds and create a designer-quality piece of typography that looked frameable – all from our mobile phone. Here are some we had designed.

Social Media 97

Social Media Content Template Templates 97