Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Convince & Convert

JANUARY 5, 2014

When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. Image from Bigstock.com.

Skills 167

Skills Social Media Patterns Class 167

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Video Marketing Influencer 78

Unmetric

JULY 17, 2016

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards.

Data 60

Data Facebook Metrics Social Media Management 60

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Recalling the Drucker quote at the beginning of this piece: Capitulation to bad measurement is an admission that we cannot manage communications. Should PR be tied to sales?

Metrics 100

Metrics How To Discount Analytics 100

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Track your progress with metrics on the employee advocacy platform you choose, or other listening tools to measure your success. satisfaction (cont) #PRprochat.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Instagram Discovery and Caption Editing -(November 2014).

Engagement 109

Engagement Social Media Class Loyalty 109

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

Products 100

Products How To Delicious Consultant 100

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. 60% of buyers who feel a “high brand connection” are more likely to purchase, even at a higher price, from those brands versus competitors. billion in 2014.

B2B 110

B2B Social Media Marketing Survey 110

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Monitor mentions of the brand and the topic. Build an engaged community. Increase communication. Advocacy – recommendations from your community of fans and customers. Engagement in your community, retweets, comments, shares, questions. Proving Value.

ROI 69

ROI Case Study Health Care Insurance 69

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community. At the same time, though, the web moves fast. Email list.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here are a few examples on our blog – 21 Content Marketing Tools to Use in 2014 , and The Top 25 Must-Read Internet Marketing Blogs. Business 2 Community. To find them, just Google your main keyword. Share it on social.

Syndication 95

Syndication Content Marketing Alltop 95

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. It definitely helped grow my blog and my brand.

Travel 75

Travel Hosting Social Media Influencer 75

Later

JUNE 27, 2019

And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. . Fleur has been a fan of the brand since 2014 and has shared her passion for their fragrances with her followers over the years: .

Small Business 56

Small Business Influencer Template Templates 56

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. It definitely helped grow my blog and my brand.

Travel 40

Travel Hosting Social Media Influencer 40

Sprout Social

JUNE 27, 2023

Brand manager. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Bob Wolfley has worn many hats: Content creator.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. Business 2 Community ). VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. The right viral content can help brands gain mega fanbases. We’ve found that the brands whose viral marketing achieves long-term, sustainable growth follow these nine principles. Map out their digital journey with your brand.

How To 142

How To UGC Authentication Campaign 142

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . If not, you should. Sharing is Caring.

Content 54

Content Metadata How To URL 54

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 96

Brands Facebook Campaign Sports 96

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. What trends and changes in social media do marketers need to stay on top of?

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers.

Social Media 118

Social Media How To Press Release Sentiment 118

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. The brands we work with are typically larger brands, so that’s the background from which we speak today. We’ve worked mostly with national and international brands.

Influencer 85

Influencer Social Media Hubspot Travel 85

Writtent Blog

MAY 21, 2021

Custom duties for imports of industrial products originating in EFTA states will gradually be abolished by 2014. In this release, availability among others, is a supported metric by the monitoring manager. An example of an SLA violation can be the following. seconds in a windows of 60 secs ( [link] ).

Questions 40

Questions CPI Real Estate Consultant 40

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

OCTOBER 26, 2021

Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits. Ensure your online presence reflects your brand. After all, 72% of U.S.

Applications 114

Applications Cost Team LinkedIn 114

Waxing UnLyrical

AUGUST 12, 2015

Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics . Consumption metrics tell you, the content creator, what’s working and when you need to go back to the drawing board. Sharing metrics. Sales metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Bonus: Get the influencer campaign template for brands to easily plan your next campaign and choose the best social media influencer to work with. The day is almost upon us.

Social Media 97

Social Media Tips HootSuite How To 97

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. The job title is often used interchangeably with digital marketing manager , community manager , content creator , and others. What are vanity metrics?

Questions 141

Questions Social Media HootSuite Marketing 141

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time. Companies are spending more than ever on Facebook advertising.

Facebook 153

Facebook Feed Feedly News 153

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach.

Social Media 111

Social Media Engagement Marketing How To 111

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Arielle, Community Strategist. Hailley, PR and Communications Strategist.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Are You Pumping Up Your Google Plus Strategy in 2014? making it a critical component in an overall web visibility strategy.

Google 198

Google Yammer Social Networking SEO 198