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How to Use Predictive Content Analytics

Convince & Convert

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. We’re believers in predictive content analytics. Here’s exactly how we did it, and the lessons we learned. We Experimented With Predictive Content Analytics. Second, you probably need more content.

Analytics 165
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Three Digital Marketing Trends for 2014 and Beyond

Convince & Convert

Real Time Marketing is using data analytics with a process flow to shift marketing messaging in real time or near real time. It’s jam-packed with excellent content marketing case studies from companies large and small and plenty of how-to’s. We will see more and more traction with Youtility as we roll into 2014.

Trends 167
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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014. Not truly using and understanding analytics. Most brands are not measuring or leveraging the right analytics.

Marketing 105
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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. This is the most important use for analytics.

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How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Know how to distribute content using owned, earned and paid channels. Report results to the C-suite using easy to grasp analytics that tell a story.

Tips 100