Mobile internet access is predicted to overtake desktop access by 2014. Analytics and Measurement. Buy SAMS Teach Yourself Google Analytics in 10 minutes. Google Analytics now has social reporting so you can see which of your social outreach is working.  Success with your blogger outreach campaigns and the results of your content strategy depend to a large extent on your ability to use analytics.  Add Google Analytics to your newsroom and your blog or any other owned media site you have.  Real-Time Media  Strategy. A social audit.)  Social Audit. MORE >>

Some 13% of Americans intend to cut the cord in the next 12 months, according to Strategy Analytics - a market research firm. That's a drop in the bucket by what we'll see in 2014 when Brazil hosts the event. The following is also my column in next week's Advertising Age. Digital Primetime Arrives Just in Time to Crush the Net. All of the social media hype has, to some degree, diverted attention from the bigger storyline to emerge over the last few years - the meteoric rise of long-form, streaming video viewing. First, a look at the trend lines. Consider Netflix, for example. MORE >>

Rory Carlyle is an Email-Geek, frequent twitter hound, web-analytics nut and an all around dweeb. David Daniels of Forrester released the US E-mail Marketing Forecast, 2009 To 2014 mid last year with a projection that e-mail will continue to grow for the next 4 years – at least. With experience in consulting, agency work and as an Email Marketing Manager; Rory has seen issues regarding email from many perspectives. Outside of his email passion he fills his time with beer/food/books and the occasional flight to somewhere random. Dvorak regarding the death of e-mail. MORE >>

Yes, I know the stats are overwhelming that of all smartphones today, over 50% connect to the Internet that way, and by 2014, 90% will be using mobile as a main way of staying connected. But before you jump in right now, why don’t you ask the guy in charge of your web analytics to see how many people are coming to your site currently via a mobile browser. I’m not saying you shouldn’t consider a strategy, but a QR Code isn’t a mobile marketing program. get a kick out of QR codes that go to the regular website that’s virtually unreadable. MORE >>

” Dave Chafey: With mobile I always start with the current level of mobile usage for a company through analytics – to make sure decisions aren’t swept away by the ‘mobile web access to replace desktop access by 2014′ hype. The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” Quite a lineup. But for many others it’s in the single digits. MORE >>