Social Media Marketing

JULY 18, 2013

Altimeter''s Charlene Li and Brian Solis have released an e-book on the topic, called The Seven Success Factors of Social Business Strategy that focuses on vision, governance, strategy, tools, technology and leadership, among other things. Users can now add photos to comments to all Facebook pages globally. It''s no mean feat.

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Social Media Marketing

MAY 1, 2013

Content Altimeter has a new report: Organizing for Content , which looks at models to incorporate content strategy and content marketing within your business. Some brands are breaking this rule - but are doing so in creative and engaging ways and talking about what they do, not what they sell.

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Mindjumpers

JANUARY 15, 2013

However, social is local: If fans can see the connection between their life situation and your brand, their motivation to show interest and engagement will increase drastically. Localization – the trend of 2013. Localization is pointed out to be one of the big trends in 2013.

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Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

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Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Your data is another avenue that offers insight into your customer’s minds and can help you step into the conversation.

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Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. Real-Time Media Strategy. Get intel and get a strategy in place so you can achieve results. A Converged Media Content Strategy.

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Mobile Reputation Social Graph Skills 111

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Listen to relevant conversations. Engage and facilitate conversations.

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Buffer Social

JUNE 6, 2018

Social media is as much about engagement with other people as it is about sharing content. Here are just a few reasons why social media engagement is a vital part of any social media marketing strategy. In 2017, Buzzsumo analyzed 880 million Facebook posts and uncovered a sharp decline in engagements.

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Social Media Engagement Marketing How To 111

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ). It’s not what you almost certainly think.).

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Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

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Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

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Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Engaging Customers.

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Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

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Pam Hughes

DECEMBER 30, 2021

These six helpful voice search SEO strategies will help you get more organic traffic from people using Alexa, Siri, and Google Assistant, and contribute to your overall SEO strategy. However, voice searches are much more conversational. You don’t need to change your existing SEO strategy to optimize for voice.

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Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Or More Conversions?

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Retail Analysis Analytics Data 202

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

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Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

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Hootsuite

AUGUST 23, 2023

If you want to build a strong audience on this platform, you’re going to need a Facebook hashtag strategy. Facebook introduced hashtags in 2013 , but since then, they’ve been pretty quiet about how to use them. In this section, you can review the performance of your hashtagged posts to see if your strategy has had an impact.

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Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Most companies focus on customer acquisition and not conversion or retention. according to a study by 360i. Some highlights: Cross-channel marketing is rampant, but an attribution model has yet to emerge.

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Social Media Flipboard Journal comScore 162

Convince & Convert

FEBRUARY 5, 2016

But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Even if you’re happy enough with your conversions and ready to call it good, consider this: An audience’s responses change over time as it grows and evolves. Post Timing. What time of day? Maybe it’s 2 a.m. Content Layout.

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Types Strategy Content Trends 60

SocMed Sean

JUNE 16, 2018

At the end of this post, there are some suggested activities that you can engage in to help raise awareness of your posts and potentially drive traffic. As an example, one of my blog posts that consistently performs well is this Fast And Easy Way To Print Or Save A Skype Conversation. . One quick note. If you don’t, start one.

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Google Analysis Engineering Reddit 272

Hootsuite

APRIL 7, 2022

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Clubhouse is an audio app, featuring chat rooms where users can drop in to listen to live conversations. Ready to get started? Spotify Greenroom / Spotify Live. Sound familiar?

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Hootsuite

OCTOBER 29, 2019

Tweets that include visual content are three times more likely to get engagement. Make visuals part of your social media strategy. Great visuals are only as good as the social strategy that supports them. Every visual strategy should include: Audience research. How to Use Instagram Live to Grow and Engage Your Followers.

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Social Media Engagement Tips Content 110

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

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ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Write in a Conversational Voice. Good bloggers similarly often write in a more conversational way and in doing so invite readers to respond. Part of writing in a conversational tone is to invite others to participate in the conversation.

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Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content. Still, Facebook dominates in this space.

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Social Media Flipboard Storify Reddit 160

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. 10 Social Media Trends for 2013 – Get Started! News and Social Monitoring.

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Trends Sports News Social Media 178

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S. Welcome to IGTV.

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Trends Social Media Instagram Influencer 142

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl.

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Josh S Peters

FEBRUARY 17, 2013

This got me thinking about what makes a bad (crappy) fan page admin vs. a good one… Passing an SEO Job Interview in 2013. As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. It fails to engage, or draw you in.

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Hootsuite

FEBRUARY 24, 2021

There’s so many roles squished into one that it can be really tough,” says Nick Martin, Hootsuite’s global social engagement specialist. Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Facebook reportedly offered $3 billion to acquire Snapchat in 2013.

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Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Make data your best friend. Reach the right audience. Overall, U.S.

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Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. I didn’t.

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ProBlogger

JANUARY 16, 2013

Recently, I asked a blogger what his goals were for 2013. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. Increase conversions of first-time visitors into subscribers of his email list.

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Social Selling Masters

NOVEMBER 6, 2016

How You Engage with Buyers Matters. Consider this statistic – 53% of buyers turn to social media for peer recommendations in 2013 compared to just 19% in 2012. In fact, in 2013 buyers spend 37% more time on social media researching solutions. A 4-Step Path to Improving Buyer/Seller Engagement. Meeting Buyer Expectations.

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B2B Statistics Research LinkedIn 94

Mindjumpers

MARCH 7, 2013

Just remember – the conversational topics must be in context with your brand. The number of fans and engagement are not business objectives; they can merely be tools to leverage business objectives. Localization is pointed out to be one of the biggest trends in 2013. Social behavior. Localization. Performance measurement.

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Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. This strategy is based on the WPO framework and supported by metrics that inform decisions about budget allocation and tactics. Of course, what your prospective buyers find is just as important as where they find you.

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