Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. These T-Mobile tweets have neither: @mariahancock #Jump on over to #teammagenta ^Matt M. — I didn’t.

Case Study 153

Case Study Twitter Brands Mobile 153

yMarketingMatters

JANUARY 10, 2014

The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Convince & Convert

MAY 1, 2015

It’s been nicknamed “Mobile-geddon.” There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads. Unplayable content.

Mobile 60

Mobile API SEO Google 60

Social Media Strategies Summit

APRIL 22, 2019

With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. The move to Private Groups.

Trends 142

Trends Social Media Instagram Influencer 142

Buffer Social

MAY 31, 2017

Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. In this post, you’ll learn 17 actionable tips to increase the views, engagement, shares of your Facebook videos. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Webbiquity SMM

NOVEMBER 27, 2018

Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g., Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

DECEMBER 12, 2013

For DiGiorno pizza, being spontaneous – and knowing where their audience is at a given moment – recently created a huge spike in engagement on Twitter. DiGiorno knew the live broadcast of the musical would be generating a fair amount of buzz on social media, and the brand “wanted to get in on the conversation.”

Hotels 155

Hotels Campaign Social Media Mobile 155

Ignite Social Media

MAY 1, 2017

Supposedly, user confusion over liking vs. saving pins prompted the change but brands may see a drop off in Pin engagement as a result. For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” FTC Issues Warning to Instagram Celebs.

Instagram 104

Instagram Twitter Engineering Influencer 104

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. Since then, Instagram Stories has launched a slew of creative tools and interactive features that keep users engaged and posting. Here’s what you need to know about Snapchat Stories. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Pam Hughes

DECEMBER 30, 2021

Voice search is more locally-driven: Mobile voice searches are three times more likely to be location-based than text searches. However, voice searches are much more conversational. When Hummingbird was released in 2013, “ conversational search ” was making waves in the SEO community. Use structured data.

SEO 68

SEO Strategy Engineering Mobile 68

Convince & Convert

APRIL 29, 2015

They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. Mobile email design is moving a lot of nav bars from the top of emails to the bottom, where they have more room to be touch-friendly. In-email payments have been in the works for many years.

Embedding 60

Embedding Mobile Reputation Retail 60

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. In 2013 the TV business reported its worst year ever. They’re rapidly moving to mobile.

Content 92

Content Marketing Training Notification 92

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Between 2010 and 2013 (or so), we saw things slow slightly. The (actual) year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

SEPTEMBER 20, 2013

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now. What do you like best about social media? See you next week!

Startup 123

Startup Education Social Media Upcoming 123

Convince & Convert

AUGUST 23, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Facebook users are mobile. In an effort to make their statistics more transparent, Facebook released data on its mobile growth. Listen Now

Advertising 130

Advertising Marketing How To Education 130

Kikolani

MAY 17, 2013

5 Ways to Bond with Your Blog’s Audience – Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-togethers. Do you wonder if your blog is optimized for social media conversions? Discover how to ask for and get powerful testimonials. Business / Career.

Mashup 134

Mashup Resources Google Domain Name 134

The Social Media Hat

MAY 21, 2016

So when a major platform used by millions to meet, have video conversations, and stream live broadcasts to their audiences suddenly seems to be pivoting in a different direction, that's a concern. Blab is a social network designed to give users a platform on which to connect and have live video conversations. What Is Blab?

Social Networking 114

Social Networking YouTube Platform Hosting 114

Buffer Social

NOVEMBER 27, 2018

In a blog post about this change Facebook shared : “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.” ” The rise of Stories. Over to you.

Feed 111

Feed Feedly News Facebook 111

Kikolani

AUGUST 2, 2013

7 Conversion Lessons Learned From Eye Tracking – You’ve seen those eye tracking reports before, but have you ever run one? 5 Best Social Media Campaigns Aimed at Mobile Users – Here are 5 leading brands who had effectively increased brand awareness while incorporating mobile marketing into their social media campaigns.

Marketing 121

Marketing SEO Mashup Groups 121

Twist Image

JANUARY 2, 2013

On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise , that looks at the conversion of traditional advertising dollars into digital ones. It is time to reframe this conversation. In most instances, it's more interruption than engagement. mobile app. advertorial.

Publishing 96

Publishing Advertising Google LinkedIn 96

Convince & Convert

OCTOBER 11, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “But when we started posting the videos on Facebook, we actually got less engagement than we were getting with our evergreen visual content.”

Posterous 124

Posterous Social Media Comparison Team 124

Convince & Convert

JANUARY 10, 2014

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. By generating social media engagement with the content, the playlist can always be changing. Listen Now. The RSS feed is: [link]. on Vimeo.

Curation 129

Curation Content Vimeo Yahoo 129

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How does social influence work ?

Social Media 161

Social Media Study Statistics Aggregator 161

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. The feature is an extension of Instagram, allowing mobile users the ability to directly message images to a recipient of their choice. Gary Vee Believes 97% of Marketers are Doing it Wrong.

News 58

News Content Marketing Metrics 58

Writtent Blog

MARCH 10, 2014

Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. The engaging resources they created improved audience engagement, and Health to You’s own client retention. Did it work? Absolutely!

Content 85

Content Marketing Energy Case Study 85

Buffer Social

JANUARY 10, 2017

You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. For example, if you’re running an ad for your marketing tool (like Buffer) that’s optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Sprout Social

NOVEMBER 1, 2016

Nowadays a lot of that conversation is taking place online. When developing a content strategy, a good place to start is to look at past posts to see what has performed well and what types of content your followers are engaging with. Our mobile devices have made it incredibly easy to produce quality images and videos.

Travel 40

Travel Class Social Media Hotels 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site.

Apparel 236

Apparel iPad Mobile Loyalty 236

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buzz Marketing for Technology

MARCH 13, 2013

All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. But our end goal goes beyond initial conversion—we’re focused on retention. Neglecting mobile and tablet. 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real.

Loyalty 252

Loyalty Compete Mobile Retail 252

Bill Hartzer

OCTOBER 5, 2013

I am more interested in the conversation, and the comments by real people that are left on my blog posts: and I love engaging and talking with my blog readers. Ahaa, its {nice|pleasant|good|fastidious} {discussion|conversation|dialogue} {regarding|concerning|about|on. quick|fast} your blog loaded on my {mobile|cell.

Comments 142

Comments Tools Sites Movable Type 142

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Understand the role each platform plays in your path to conversion. Write an engaging bio. What would motivate them to engage with your content? Analyze Your Instagram Audience. Add a link.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Buzz Marketing for Technology

OCTOBER 10, 2013

Initiatives like offers, promotions, calls to action, special prices—whether on your website, mobile site or app—can all be preselected or promoted based on each visitor’s unique profile. Customer experience is the number one ticket to prolonged brand loyalty and engagement. How does your brand look across channels?

Data 219

Data Loyalty Mobile Hotels 219

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. You’re actively engaging with your audience and posting content to your Instagram feed, but you’re reaching out to an even larger audience who might not know about your brand yet with paid ads. What is Instagram advertising?

Advertising 141

Advertising Campaign Instagram CPC 141