Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013.

Case Study 155

Case Study Twitter Brands Mobile 155

Hootsuite

APRIL 7, 2022

Interest in TikTok continues to surge, with no signs of slowing down: Despite those staggering statistics, brands have been slower to embrace the platform. But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. Twitter Spaces.

Platform 142

Platform Social Media Reddit Hosting 142

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. ” Lots of Lightning jerseys at the stadium in 2013.

Brands 128

Brands Sports How To MySpace 128

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Define the types of content that work best on each platform. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites.

Social Media 167

Social Media Content Marketing B2B 167

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Gary Vaynerchuk, author @garyvee. Listen Now.

Social Media 151

Social Media Content Case Study Retail 151

Writtent Blog

AUGUST 2, 2013

It may be a rare occasion when content marketers, social media marketers, sales professionals, and CEOs all see eye-to-eye on a topic, but it happened in businesses worldwide this week. It’s been an incredible week in the content marketing realm, and we’ve had a blast curating a list of our favorite stories from around the web.

Newsletter 65

Newsletter News Brands Content 65

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Those people already know all about the brand and the people who love it, so they can answer the questions – they just needed the know-how.

Brands 131

Brands Message Boards Training Exercises 131

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 131

Curation Content Vimeo Yahoo 131

Hootsuite

OCTOBER 28, 2019

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Netflix’s social presence first made a splash on Twitter thanks to its strong ( if odd ) brand voice.

Brands 111

Brands HootSuite Instagram Library 111

Likeable

APRIL 5, 2021

The problem was, FiOS was still quite new, and we had trouble finding people who both already had service and wanted to host (even free) house parties. We were doing social media strategy, content, and advertising for dozens of household brands, but our company name was still theKbuzz. It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

The Realtime Report

JULY 24, 2014

Following Adidas and Champs’ Tumblr-based 2013 adicolorTV , this year’s campaign is the first-ever video series designed specifically for Instagram. Though this Instagram-specific video series may be the first of its kind, Adidas and Champs Sports are not the only companies to use the social network to share unique video content.

Sports 172

Sports Team Instagram Tumblr 172

Writtent Blog

JULY 1, 2014

Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Expert Content. In a very recent, fascinating study on content marketing best practices, Nielsen research found that “expert content,” like news coverage or a thought leader endorsement, really works.

Content 95

Content Nielsen Marketing Repository 95

Hootsuite

FEBRUARY 17, 2022

Launched in 2010, the platform has become very popular in recent years, and its developers have risen to the occasion by adding more and more features for brands, without taking away from the user experience. Brands from other countries can set up Pinterest storefronts and direct users to their ecommerce stores for checkout.

How To 112

How To Metadata HootSuite Retail 112

Hootsuite

AUGUST 24, 2022

But even if you’re not among the platform’s core demographic, you should understand what Roblox is and why it’s such a big deal for kids, grown-ups, and brands alike. That means brands and makers of all ages can earn money if the games they build become popular. It really takes user-generated content to a whole new level.

Platform 121

Platform HootSuite Template Templates 121

Buffer Social

AUGUST 16, 2023

We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. This means our software is hosted on the cloud and used over an internet connection via a web browser or mobile app.

Price 70

Price Buy Insurance Cost 70

Ignite Social Media

JULY 31, 2017

This month, we hosted a webinar in honor of our 10 th anniversary in business. Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach.

Social Media 84

Social Media Trends Community building Hosting 84

Convince & Convert

OCTOBER 29, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. As a comedy writer and producer, Tim’s main role at Cisco is to create storytelling content for YouTube. Listen Now.

Committee 139

Committee Aggregator Social Media Film 139

Kikolani

SEPTEMBER 3, 2015

Brand promotion. Both blog hosts and guest writers (and I am one of them, actually) understand that guest blogging is an exchange. Even if it’s not about links: a host gets content, a writer gets an audience, a chance to spread a brand, and growth. What can you do to make them accept your content?

Content 60

Content Blogger Reputation Hosting 60

Convince & Convert

JANUARY 17, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joining our usual hosts on the show this week are: Eric Boggs , Founder & President of RevBoss and former co-host of the Social Pros Podcast.

Questions 138

Questions Aggregator Banking Hosting 138

Bill Hartzer

JUNE 4, 2014

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. It’s pretty rare that I out another SEO firm or company (okay, well maybe not).

Engineering 163

Engineering System Guidelines Domain Name 163

Convince & Convert

NOVEMBER 11, 2014

I am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. sort by host name(s). MarketingPodcasts.com is a discovery engine for marketing podcasts.

Engineering 147

Engineering Marketing Education Review 147

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now.

How To 132

How To Class MySpace Case Study 132

Convince & Convert

APRIL 21, 2013

It was a repeat episode from months ago, with Christoph Waltz as host. I recognize that the challenges faced by major brands are substantial, and getting bigger. I’m the host for the Smarter Commerce Global Summit , and am also delivering a keynote version of Youtility: Why Smart Marketing is About Help not Hype.

Airlines 134

Airlines Hosting Hotels Banking 134

Convince & Convert

DECEMBER 27, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” Long copy, posts without photos, and posts that aren’t specifically branded or without calls to action. Listen Now.

Survey 168

Survey Social Media Retail Communities 168

Audiense

AUGUST 4, 2017

Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Through the power of influencer marketing brand expansion is well within reach. Uniqueness to the audience. How their personality aligns.

Influencer 131

Influencer Tourism Marketing Eventful 131

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. So, how do you “bell” an influencer for your brand?

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

FEBRUARY 5, 2014

The business was consistent, slow, and consistently slow until 2013. Sunday, Fresh and Fluffy hosted the Dog Bowl (a Super Bowl party that kicks off the Fresh and Fluffy fan club with free freshening and fluffing). Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

Startup 237

Startup Class Eventful Retail 237

Convince & Convert

AUGUST 30, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Amplifying Content. Listen Now .

Social Media 131

Social Media Communities Retail Industry 131

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141

Curation Web 2.0 Case Study Social Media 141

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Jay is the founder of [link] and host of the Social Pros podcast.

Posterous 126

Posterous Social Media Comparison Team 126

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. At the Wharton School at UPenn , Jonah did a six-month study of New York Times articles — over 7,000 pieces of content. What seemed to make people want to share a piece of content? Listen Now .

Social Media 162

Social Media Study Statistics Aggregator 162

Janet Fouts

JUNE 5, 2014

Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power Influencer 2013,Huffington Post Top 100 Business Twitter Accounts. Forbes Top 10 Influencer, GigaOM Pro Analyst, Founder #CustServ chat#techradio host. Head of Content here at ‘Profs. I’m waging a war on mediocrity in content.

Consultant 196

Consultant Klout B2B Influencer 196

Convince & Convert

DECEMBER 6, 2013

Kevin Hunt , Corporate Social Media Manager at General Mills , joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out how to capture the excitement that already surrounds a brand and its products. Create content and share it. Listen Now.

How To 124

How To Apple Hotels Case Study 124

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

Social Media 100

Social Media Class Conference Research 100